Running Head: SECURITY BREACH
Security Breach faced by Sony Corporation
In the global marketplace, to attract the customers and provide relevant information to the customers, internet is used by most of firms as a promotional tool. In this, web-sites, social networking sites, etc. are used by the firms to communicate with the customers. Although, many security tools and techniques are used by the firms to secure the data of firm and customers, yet, some security breaches are also faced by the firms due to technical advancement. For this paper, Sony Corp. is selected that has faced security breach. Sony Corporation is a multinational firm that ...view middle of the document...
com from outside the United States, 2011).
Customization of products for customers: On the web-site of Sony Corporation, the firm provides information about the customization of products for customer. In this, information about the service technician to solve the problems of customer is also provided by the firm to ensure proper handling of the products for its customers (Premium Services, 2011).
Customer information at purchase: The firm provides privacy and security to the customers’ information at purchase. Additionally, the firm also keeps record of the information of customers at purchase. Extra benefits are also provided by the firm for frequent purchasing (Sony Corp. Info, 2011).
So, these areas are effectively promoted and targeted by Sony Corporation on its web-site to attract the customer.
Internet marketing strategies
Various internet marketing strategies are used by Sony Corporation to communicate with the customers about the products. Following internet marketing strategies are used by the firm:
Social networking: Social networking sites like, face book, twitter, etc. are used by Sony Corporation to promote its products and to attract its potential customers in the international market. Online forum is also offered by the firm for its customers to increase their participation in the promotion of its products. Additionally, to solve the problems of online visitors, the firm provides four campuses such as personal computing, home entertainment, digital photography, and business solutions. It helps the firm to maintain interaction with the customers in effective form (Sony’s History -- Through The Eyes of the Company’s Leaders, 2010).
Affiliate marketing strategy: Affiliated marketing strategies are also used by Sony Corporation as a part of internet marketing strategies. Under this type of marketing strategy, the firm displays the banner of its products on other websites to attract the potential customers. This display helps the firm to redirect potential customers towards the website of firm that is beneficial for the firm to communicate with the customers easily. In this type of strategy, some part of profit is also paid by the firm to affiliate marketers for supporting advertising of their products on their websites (Outline of Principal Operations, 2011).
Search engine marketing: Search engine marketing is also used by Sony Corporation to promote its products among the customers. In this, the firm increases its visibility in search engine result pages or web pages through using appropriate key words. It is conducted by the company through search engine optimization, paid inclusion, paid placement, etc. It helps the firm to attract customers through providing needed information about the products (Sony’s History -- Through the Eyes of the Company’s Leaders, 2010).
So, above discussed internet marketing strategies are used by Sony Corporation to attract potential customers and...