This website uses cookies to ensure you have the best experience. Learn more

Second Life Case Study

522 words - 3 pages

Second Life Case Study
Currently, millions of players are already living in the world of Second Life. The social aspect is predominant in this game. Unlike other massively multiplayer games, there is no quests, no fighting against the environment. Fighting between players are allowed in certain areas, but are not mandatory for progress in the game. The transition to a free model (pay-option still exists) has greatly contributed to the popularity of Second Life, but it was mainly certain peculiarities of the game that explain its current success.
Notably, the total freedom given to residents of Second Life. Indeed, almost all of the virtual world is directly produced by the players, and they are the ones that change their own world. Second Life is also known for its economy: the lack of ...view middle of the document...

Some will be attracted by the infinite possibilities in terms of role-playing. Others by social interactions enabled by a world already involves more than 9 million people. More by greed or seeking a showcase to promote their creations.
The model of Second Life do create interest for economic actors. If companies invest in this new space, it is because Second Life is a laboratory for their products and an opportunity to create a new type of relationship with their customers. This website is an unspoiled playground that allows brands to launch a marketing alternative. The first mark on Second Life was "American Apparel", then followed by many others (Toyota, Dell, etc…). The resident represented by his avatar is a consumer as another, even larger than life as it expresses all his imagination. The resident is an area with high potential test for brands in that users can participate live in the creative process. Trademarks can be tested for a small fee for new concepts or products.
Also, from the Marketing view; Second Life attracts many investors because it offers many opportunities, whether in commercial, community or social. This metaverse is as a genuine tool for test marketing. The mix of Internet and freedom of expression within this community support the creation of consumer research. Indeed, this panel avatars can meet the challenges of brands wishing to relocate or expand offer on Second Life in early days, then in real life. It offers the ability to evaluate innovations based on marketing studies from qualitative interviews with individual product tests, through quantitative surveys.

Works Cited

Jef Reahard , Second Life's Rod Humble on accessibility, new tech, and the future, Massively by Joystick.
massively.joystiq.com. 2011. WEB.

Advertising in Second Life. wiki.secondlife.com. 2011. WEB

Other Papers Like Second Life Case Study

Case Study: the Luxury of Living a Longer Life

1867 words - 8 pages ARTICLE 1 QUESTION 1 The population diagrams show the prediction that the population of Barbados will increase by a small percentage. In this case, it is seen that the age structure is more likely to experience a higher level of change. It is clearly shown that from the years 2000-2025, the birth rate drops, while more people live to be older – people living in the year 2025 have longer life span than the people living in the year 2000. This

Second Life Essay

709 words - 3 pages 1-what problems can Second Life help businesses solve? • Participants can interact with each other, so they are able to explore, socialize, collaborate, create, participate in activities, and purchase goods and services. • Second Life will be the beginning for new industries, transform business, commerce, marketing, and learning. • People from different places can interact with each other. In other words, Second life allows virtual meetings

Second Hand Barite Crushing Machine

882 words - 4 pages DEMONSTRATION PROJECT IN HOANG are off loaded into the crushing machine where the blocks are reduced to a size of 25mm x 25mm. The second visit to the Hoang Thach Cement Barite ore. Iron ore. Blogs - Second Life Submit your photos for consideration in the Pic of the Day program on the Official Second Life Flickr page. The Sinking of the Lusitania, 1915 - EyeWitness to History Eye witness account of the sinking of the Lusitania, 1915. World War II

English As A Second Language Education

3605 words - 15 pages computations (Seceda). Case Study:I came to the United State when I was 14 years old and was about to study at the 9th grade level before leaving Vietnam. I did not speak English; therefore, the school district decided to place me in the 7th grade. Obviously, I was handicapped in language proficiency, but my mathematics skills were very high. My mathematic knowledge was as high as College Algebra. I did not have experiences in Calculus or proofs. I

The Second Coming of Psychoanalytical Criminology

1766 words - 8 pages The Second Coming of Psychoanalytical Criminology Near the end of his life, Sigmund Freud advanced the claim that psychology ought “to take its place as a natural science like any other,” and that “psychoanalysis is part of the mental science of psychology…Psychology, too, is a natural science. What else can it be?” (Freud 1953, 23: 158, 282). For many decades, Freud’s theories on psychoanalytical theories enjoyed a widespread

Second Hand Iron Ore Quarry Plant

904 words - 4 pages OrePlus | Mining and Machinery Used Second Hand Portable Mobile Crushers & Screening Plants for Sale Crusher Mobile crushing plant at quarry in Kielder Forest. High Bulk Density Iron Ore and High Specific Gravity Iron Used Second Hand Portable Mobile Crushers & Screening Plants for Sale Crusher Mobile crushing plant at quarry in Kielder Forest. Mining, crushing, grinding, Mining crushing machine Mining, crushing, grinding, Mining

China vs. English as a Second Language

2157 words - 9 pages rate, to improve the education and quality of life of the next generation, and to increase and enhance the tourism sector of the country. According to Eurasian Group (2012), China has the second largest economy in the world with growth rates averaging 10% over the past 30 years. The country is going through one of it best periods, having a GDP of 5.9 trillions listed by the World Bank (2010), it is forecasted to increase, even to place first above

Mis [Second Life]

736 words - 3 pages 1. How can Second Life provide value to businesses that use it? Second Life can be a birthing ground for new industries and transform business, commerce, marketing and learning the same way that the Web did in the late twentieth and early twenty-first centuries. It also can facilitate internal communications and to position themselves at the forefront of the digital landscape in order to recruit tech-savvy employees. Second Life is a low-cost

The Second Amendment Of The Bill Of Rights

2465 words - 10 pages " (Meltzer, 1990, p. 56). Many citizens also interpret this as the right to own a gun for protection of their life and personal property.Where did the Second Amendment originate? It was part of a long process of setting up the government of the United States, which was first formed under the Articles of Confederation in 1781. In 1785 the leaders of the United States decided that the Articles were weak and needed to be amended if this country was

Second Task

1160 words - 5 pages the property, a building was constructed at a total cost of $600,000. Required: Based on the previous information, identify the total acquisition costs for the land and the building. QUESTION 8 Hartman Manufacturing acquired a vehicle on January 1, 20X2, for $78,000. The machine is estimated to have a 6-year life, with a residual value of $6,000. Hartman Manufacturing is not certain whether to use the straight-line or double-declining-balance

Second Chapter

702 words - 3 pages presented as a part of Systems Design and Analysis. Look up “System Analysis and Design Life Cycle.” What are the parts of this life cycle? How do you think this relates to database development? 2. Look up “Requirement Analysis” on the Web. What kinds of topic headings do you find? Required Resources Textbook ITT Tech Virtual Library: http://library.itt-tech.edu Submission Requirements * Submit your written answers to your instructor at the beginning of Unit 3. * Your answer to each question should be at least one paragraph long (three to five complete sentences), Times New Roman, 12-pt. font.

Related Essays

Life Straw Case Study

938 words - 4 pages The case study of Life Straw asks the question how can person make money and benefit society at the same time. The primary goal of any business is to make a profit, but business also teaches us that it is the organization's responsibility to minimize its negative impact on society and maximize its positive impact. The concept of social responsibility notes that those who choose to do business should do so in a manner that benefits the society in

The Consolidated Life Case Study

318 words - 2 pages Main problem The main problem in this case is the conflict between two different cultures underlined by two divergent management styles. A loose and people-oriented management style, applied by the supervisor Mike Wilson which proved to be efficient with the current situation of Consolidated Life company, versus a strict and task-oriented management style exercised by the senior vice president Jack Greely, a style assumed by the management to

Case Study On Juhurul Islam Life

2947 words - 12 pages a very pious housewife. She was very well known amongst her neighbours. Mr Islam lost his father in 1972. He was the second son of his parents .He had four more rothers and three sisters. Jahurul Islam had very simple and ordinary boyhood and was fond of aking friends from middle class families only. He started his schooling in Chandragram local atshala and then in the Shibnath High School. When he was a student of class five, he was sent to his

Island Life Insurance Company Case Study

2865 words - 12 pages getting people to do things willingly. He further states that it may also be viewed in terms of the role of the leaders and their ability to achieve effective performance from others. Leadership Theories Although people have always expressed an interest in leadership it was not until the early part of the twentieth century that researchers actually began to study leadership. These early theories which focused on the leader are called trait theories