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Scenario Two: Cost Club Human Resources Department

1436 words - 6 pages

Ultimate Nights
• 8 Actividades, una mensual comenzando en mayo.
o (La de mayo se hizo en abril, restan 7)
• Comenzaremos de Junio a Diciembre (7 actividades)
• 2 Plasmas, Vj Set up, Mic for MC, Juego con Computer
• Premiums: (Hacer Inventario)
o Vasos de Shot- 40 por promo (280)
o Vasos de 16 onz- 40 por promo (280)
o Llaveros- 40 por Promo (280)
o Gorras de Mesh- 34 por promo (238)
o T-Shirt- 24 por promo (168)
• Rotulación- Debemos verificar la rotulación.
• Promoción- Verificar con Cristina y Zorry
• Hoja para bartenders con recetas

Upgrade (Upgrade your drinks, upgrade ...view middle of the document...

o Definir cantidad de producto a entregar.
o Definir material que acompañara la botella

Key Account Distribution
• High end bars and restaurants
• Promoting the products in this bars

• Mechanis
o Listo f Key Accounts
o POP Materials

Reporte de Primera Etapa
• Lugares, ventas y resultados
• Evaluación de los lugares (interno)

Segunda Etapa
• Agosto a noviembre
o 25 ejecuciones
• Verificar Inventario
o Premiums, banners etc.
o Estado del booth
o Uniformes (promotoras y promotor)
• Lista de lugares para segunda ronda

Jose Cuervo 2007
• Programas (12 meses del año, 839 ejecuciones)
• Julio Primero 2007 a Junio 30 2008
o Happy hours Genericos
o Happy hours de Chilis (SP)
o Happy hours tematicos
o Cuervo Tradicional Blizzard
o Cuervo Stars
o Cuervo Restaurants
o Cuervo Sponsors

Happy hours Genéricos
• (12 meses) Julio a Junio
• Conjunto con Corona Extra
o Martes
▪ The Jaus- 1 Promotora 3 hrs. R
▪ Chilis SP- 1 Promotora 3 hrs. R
o MIercoles
▪ Vidys- 1 Promotora 3 hrs. R
o Jueves
▪ Margaritas Plaza del Sol- 1 Promotora 3 hrs. R
▪ Margaritas Plaza las Americas- 1 Promotora 3 hrs. R
▪ Margaritas Roosvelt- 1 Promotora 3 hrs. R
o Viernes
▪ Buffalo Wings (HR)- 1 Promotora 3 hrs. R
o Sabado
▪ Pizzeria Uno (BY) – 1 Promotora 3 hrs. R
▪ Pizzeria Uno (San Patricio)- 1 Promotora 3 hrs. R

Happy hours de Chili’s
• (12 meses) Julio a Junio
• Conjunto con Corona Extra
o Martes
▪ Chilis San Patricio- 1 Promotora, 3 hrs. R

Happy hours Tematicos (Cuervo Especial)
• (6 meses) Enero a Junio
• 72 ejecuciones
• 12 Ejecuciones mensuales
• Miercoles a Sabado.
• Happy hours con 2 promotoras, supervisor, 3 hrs. R
o Elemento clave- Juego de los dados
▪ Preparar arte para juego
▪ Desarrollar mecanica
▪ Seleccionar y ordenar premiums
▪ Enviar a preparar juego (light box)

Restaurant Program (Cuervo Familia)
• 5 meses
• 3 fights (junio y julio; septiembre y octubre; diciembre y enero).

• Etapa #1 Chilis Restaurants
o Junio y Julio (ojo Junio presupuesto actual)
o 15 restaurantes
o Dia de happy hours- Martes
o 8 promotoras de la agencia; 7 del cliente
o Chilis de la Agencia
▪ Monte Hiedra; Sup #1
▪ Plaza las Americas; Sup #1
▪ Plaza del Sol; Sup #1
▪ Rexville; Sup #1
▪ Condado; Sup...

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