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Saskatchewan Essay

1065 words - 5 pages

ANALYSIS
Figure A. SWOT Analysis

Strengths • Geographic diversity and spread (30 provincial parks, 9 historical sites, 24 protected areas and 129 recreation sites)
• Highly personalized service
• Substantial source of revenue ($1.5 billion dollars in 2008-09)
• Supported by Ministry of Tourism, Parks, Culture, and Sport and works on behalf of the Province of Saskatchewan
• Steady growth in popularity and camper satisfaction each year

Weaknesses • Labour-intensive reservation system
• Poor quality data and unreliable historical data
• Poor telecommunications and connectivity issues
• Basic software applications and features for current reservation systems
• Decentralized ...view middle of the document...

Number of Visitor Days in Saskatchewan Provincial Parks
Source: Ministry of Tourism, Parks, Culture and Sport 2009-10 Annual Report
Year 2004 2005 2006 2007 2008 2009
Number of Visitor Days 2,124,332 2,339,300 2,759,104 3,025,938 3,260,235 3,344,249

Figure D. Online Reservation Requests 2007 – 2010, first 3 months
Month/Year 2007 2008 2009 2010
January 1 255 749 1851 5187
January 1 – February 1 (inclusive) 1093 2066 4803 7541
January 1 – March 1 (inclusive) 1701 2750 6342 8995
Year 2003 2004 2005 2006 2008 2009
Percent of Respondents 77% 69% 77% 79% 87% 82%

Figure E. Satisfaction with Saskatchewan Provincial Park Visit
Source: Ministry of Tourism, Parks, Culture and Sport 2009-10 Annual Report

This analysis demonstrates that Saskatchewan Park Services has experienced a consistent growth in reservations per year as well as percentage increases in camper satisfaction rates. This steady growth has risen even during turbulent years where disgruntled campers were dissatisfied with the user friendliness of Request-a-Site system, thus proving that any improvements can result in positive increase in both revenue and camper demand.
As seen in the tables above, it is evident that Saskatchewan Park Services has experienced a steady growth in reservations and popularity per year has risen between the 2007 - 2010. As notes, decreases in reservations made in 2010 were attributed to external factors such as weather conditions. Despite the user friendliness of the online form implemented in 2008 January online reservation requests was still significantly higher then that in the proceeding year. Figures II-IV, indicate that an online system is highly preferred by clients for reservations as well as gaining insight into the parks and campgrounds. In contrast Figure V. shows that even with automated systems in place, clients still find park staff highly valuable. Therefore a two tier system would be advantageous for SPS because it would allow the use of a stable integrated system along with the expertise of park staff for personalization.
KEY ISSUES
User-friendliness and Accessibility. This is a low urgency high importance issue. As Figure II indicates, the popularity has been increasing with SPS regardless of the downtime caused by lack of a user-friendly reservation system. However this is only over a three year period. If the same issues consistently occur it will deter new tourists to neighboring provinces where such systems are...

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