Sabmiller Case Study Solution

808 words - 4 pages

March 21st 2014



SABMiller is a multinational brewing and beverage company, older than the state of South Africa, where it originated. It is the world's second-largest brewer (after AB InBev). Brands: Fosters, Grolsch, Miller Brewing Company, Peroni Nastro Azzurro, Pilsner Urquell… Global Presence: It has operations in 75 countries across Africa, Asia, Australia, Europe, North America and South America. SABMiller now faces an important decision.

Where to go from here?


Porter’s 5 Forces – Beer Industry
Very high - there ...view middle of the document...


RECOMMENDATIONS PRIORITY: Acquisition (Dos Equis Fomento Economico Mexicano)
Where and What?
Developed Markets
Why not? Less protected from financial storm Very slow market growth Competition on the basis of cust cutting and selling premium beer  The firm is already stable enough and doesn’t necessarily need to enter more developed markets Acquisitions are more expensive

Developing Markets
Why? More protected from financial storm (even if it has profits are in “soft” currencies) Turnaround specialist Steady growth Fight ABInbev’s and Heineken’s competition in the Americas by consolidating  Create bigger dominance in Latin America  The firm has enough money More economies of...

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