This website uses cookies to ensure you have the best experience. Learn more

Ryanair Pestle Analysis

626 words - 3 pages

Ryanair PESTLE Analysis

PESTLE is the acronym for political, environmental, social, technological, legal and environmental, and this tool, devoted to carry out analysis considering the external influences to an organisation’s activity, is of fundamental importance to properly develop a reliable strategy.

The political aspect of this tool considers the possible political influence on the strategy pursued by the organisation. For Ryanair this aspect has represented a considerable advantage, in that the European Union is a completely stable political region and the EU integration has allowed the carrier to expand its activity and routes. On the other hand of it, the airline is affected by the decisions posed by other political organisations like the OPEC, the organisation that unite the oil producer countries and that decide on the oil costs, determining its output quantity, distribution and global supply chain. The incredibly high cost of fuel has strongly affected ...view middle of the document...

On the other hand of it, it is very likely that the younger generations are much more likely to use carriers for their travels and are the more and more enjoying the benefits of a common European area where they can move from a capital to another in an average 1 hour 45 minutes time at very low prices.

As for the Economic factors, one of the most relevant indicators is represented by the increase pro capita income, which let transpire increasing possibility for the industry. Currency fluctuation, especially with reference to the fuel hedging activity put in place by Ryanair, could affect the carrier strategy and bring in business risks. The migration trend within the European region, nonetheless, can bring benefits to the airline development and revenues.
As for the technological PESTLE aspect, the video conferencing system could deter business people to travel in many circumstances, but not leisure travels. It must be said that technology has been crucial for Ryanair’s success and it’s likely to be important also in the future. Internet, in particular, has allowed the organisation to avoid lot of costs. But also the aircraft new generation engines, in terms of less emissions and less fuel consumption will allow the organisation to move on through its cost reduction strategy.

The legal aspect has had and could still have negative effect on the carrier’s activity, the emission constraints set by the European Commission, its activity on implementing and monitoring antitrust law and policies, and the EU legislation on working time regulation and union recognition, sooner or later will affect Ryanair’s policies and this could seriously threaten its revenue result.
As for the environmental aspect, the more and more attention is provided to the environment in terms of both emissions and noise pollution and the presence of many non-for-profit organisations fostering and endorsing a law on the quality of air, supported by the European Union, could represent a future threat, mostly as already seen for the likely imposition of new taxes. Ryanair, anyway, has already given evidence of being sensitive to the issue and of being adopting the necessary measures to control the phenomenon.

Other Papers Like Ryanair Pestle Analysis

Holidays In Albania Essay

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness Essay

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages Essentially, everyone is in some state of vulnerability. However, some of us are more susceptible to harm due to our vulnerabilities. The susceptible are the individuals with the greatest risk. These individuals risk the loss of their autonomy, and maybe even their lives. Vulnerable populations can be found in every subset of society. However, as previously mentioned, there are some vulnerable populations that are at an even greater risk than

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages ‘It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages’ (Henry Ford, cited in Johnson and Weinstein 2004, p. 2). When the Ford Motor Company announced that it would more than double the wages of its workers in January 1914 to a ‘five-dollar day’ minimum, was this a contradiction to Henry Ford’s statement? If customers are actually the ultimate payers of wages, then more than

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages A Historical Analysis of the Economical Breakthroughs of the Industrial Revolution During the Industrial Revolution, many elements of society experienced huge breakthroughs that would change the way they functioned forever. Economics were definitely one of them. With many new inventions and many factories appearing, many, many, more resources were being created than ever before. Also, all of the revenue from these resources was being given

Leadership Portrayed in Monologue from Shakespeare’s Henry V

1214 words - 5 pages -393. Groeneveld,S and Walle,S. 2010. International Review of Administrative Sciences. International Review of Administrative Sciences. 76 (2), 239-258. Mayfield,J and Mayfield,M. 2009. THE ROLE OF LEADER MOTIVATING LANGUAGE IN EMPLOYEE ABSENTEEISM. Journal of Business Communication . 46 (4), 455-479. Mayfield,J and Mayfield,M. 2012. The Relationship Between Leader Motivating Language and Self-Efficacy: A Partial Least Squares Model Analysis

Cuba Civil Rights

1906 words - 8 pages Picture a country that has limits on how much you can make random government imprisonments and more what do you do. That is the situation for the eleven million seventy-five thousand two hundred forty-four people of Cuba since the takeover of Fidel Castro. The US is opposed to Castro taking control of Cuba. Castro managed to ease the United States nerves when he said that Cuba was against all forms of communism. According to Lana Wylie the Union

US Freight System

1273 words - 6 pages generate new strategies, to gather and improve better capabilities and to always give continues and on time response to their members. Conclusion It is true the League has lacked of external environmental analysis in the past, and that have serious issues in its business model and in its financial performance, but they still have opportunities and strengths that can be used to reposition the organization; an increasing market, an elevated degree

Democratic Peace Theory

1852 words - 8 pages Goodman Contributed Reporting to This Story from Madrid, Spain. Jake Tapper, Jim Sciutto, Evan Perez, David Simpson, and Jim Acosta Also Contributed to the Report Written by Tom Cohen in Washington. "Top Senator: Obama Didn't Know of U.S. Spying on Germany's Leader." CNN. Cable News Network, 01 Jan. 1970. Web. 08 Nov. 2013. Gleditsch, Nils Petter, and Havard Hegre. "Peace and Democracy: Three Levels of Analysis." The Journal of Conflict Resolution 41.2

Booker T. Washington

1621 words - 7 pages “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome” –Booker T. Washing. Booker Taliaferro Washington was born in Hale’s Ford, Virginia on April 5th, 1856 to Jane Burroughs and an unknown White man. Washington was married three times. His first wife was Fannie N. Smith from Malden, West Virginia. Booker and Fannie were married in the summer of 1882 and had one child

Related Essays

Strategy Sas Essay

5628 words - 23 pages strategy, Normann’s (2001) time framing and Upframing along with the SWOT-analysis (Appendix 1) were used. During the “who are we?” and the Upframing process, the PESTLE framework (Appendix 11) was used to get a basic understanding of political, environmental, social, technological, legal and economic factors. 4. Findings 4.1 Who are we? SAS is a Scandinavian airline company that was formed in 1946. SAS is a state owned airline by the

Freedom And Responsibility Essay

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws Essay

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are