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Role Of Training In Women Entrepreneurship

1792 words - 8 pages

“Entrepreneurs can be made, not born. I have been able to harden my ideas in the crucible of entrepreneurial participant’s faculty and Business builders. “
David Gallimore
Sr Manager , Boeing Ventures

So if the entrepreneurs can be made , somebody has to train them , here we realize the importance of training . Last two decades the number of women entrepreneurs has increased . Women has made their presence felt in all the areas of life , they are changing the face of the business today .There are number of challenges which comes on the way however the feminine courage and the boldness blankets it all.

Methods and flow of study
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Researches have shown that women owned business tend to be more gender balanced than the men owned business an investment in women's entrepreneurship is an investment in the economic independence and well-being of all women.
Recently women Entrepreneur are likely to have these characteristics than the women who started a little earlier . Following are the various Personality traits of women Entrepreneurs.

Desire for independence
High energy
Ability to bounce back
Tolerance of ambiguity
Results oriented
Risk taker
All rounder
Need for achievement
Internal control
Self confident
Self Motivated

Increase in the level of Women Entrepreneurship in India :
1. Increased level of Education plays and important role in initiating the business , not only the literacy but the education and skills exploits the profit opportunities .

2. Social Conditions have majorly influenced the growth of Women Entrepreneurship .

3. Women enter into entrepreneurial activity because regular employment does not provide them with the flexibility, control or challenge offered by business.

4. Women are more motivated to enter into business than their male counterparts .

5. More bank and government policies support their education and training .

Case study:

Shahnaz Husain

Shahnaz Husain (Shahnaz) is one of the successful woman entrepreneurs of India. She popularized herbal treatments for beauty and health problems. Her company, Shahnaz Husain Herbals, was the largest of its kind in the world and had a strong presence in over 100 countries, from the US to Asia. By 2002, the Shahnaz Husain Group had over 650 salons around the world, employing about 4200 people. The net worth of the Group was $100 million. She was born in royal Muslim family from Pakistan . She got married at the age of 15 and had a child by the next year.
When her husband was working in Iran, Shahnaz Husain became interested in cosmetology. After she began her training, she realized that chemical cosmetics had a harmful effect on the human body. As a result, she turned her attention towards ayurveda, the ancient Indian system of medicine, which used natural substances and extracts to heal and improve the body. Subsequently, she trained extensively in cosmetic therapy for 10 years in some of the leading institutes of London, Paris, New York and Copenhagen. On her return to India in 1977 she set up her own salon at her house in Delhi with an initial investment of Rs 35000. Instead of offering chemical treatments like other salons, Shahnaz Husain's salon offered Ayurvedic treatments. Shahnaz's custom made natural products for skin and hair problems quickly became successful.

Shahnaz Husain pioneered the commercialization of ayurvedic cosmetics. Until she started her business, ayurveda was practiced in peoples' homes or by local...

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