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Robin Hood Case Analysis

2674 words - 11 pages


Robin Hood Case Analysis
BA 422W
Aaron Labin, Curt Matthews, Rich Miller 4/14/2009

This is the case analysis for the Robin Hood case study provided by the text. It includes our competitive forces in the industry analysis, key success factors analysis, current strategy determination, SWOT analysis and the recommendations we have made for Robin Hood.

Aaron Labin Curt Matthews Rich Miller Robin Hood Case Study ARC Consulting Services Robin Hood and his band of Merrymen is the subject of this case study. Throughout this study, you will find several problems that face the group and several possible solutions to these problems. We will treat this group as though ...view middle of the document...

Suppliers are a high level threat, because at any point those who support Robin Hood could be captured by Prince John and the Sherriff, thus cutting off supplies. Also, the bargaining power of suppliers is high simply because of the business Robin is involved in. His business is illegal and therefore a high level threat to anyone who supplies to him. Threat from buyers is currently a low level threat because an objective of Robin’s is to give to the poor. They have no reason to pose any threat unless at some time Robin Hood begins to tax them. The threat of new entry is also low given the legality of this endeavor. Individuals will likely be more willing to join Robin Hood as opposed to forming their own faction. Although it is obviously more common to have a threat of new entry when in control of the market while making a profit, in this particular situation it is relatively low given Robin Hood‘s rapport within the forest. The threat of substitute products has been identified as a low to moderate threat. The residents of the forest are assumed to be the customers. Two variables that that make them a threat include: The further increases in taxes via Prince John and the perceived possibility that Robin may fail. In the event of either of these things transpiring, the most probable alternative would be the majority of the people leaving the forest. This is a low to moderate threat because although Robin’s current status is relatively stable; his customers face the real possibility of being forced into making alternative decisions. Key Success Factors ARC Consulting Services has identified several key success factors that Robin Hood and his

Aaron Labin Curt Matthews Rich Miller Robin Hood Case Study Merrymen have experienced thus far. We have identified ten areas that fill the criteria of the success the Merrymen have. 1. The Merrymen’s expertise in their robbing techniques is a key success factor for the band. Robbing is what they are best at. 2. Capturing the learning curve effect of robbing the rich, due to the vast amount of knowledge the Merrymen could offer to new recruits, is a key success factor. 3. The bands access to attractive supplies of skilled labor due to the popular image of the merry men is a key success factor. 4. High labor productivity is a key success factor due to the amount of Merrymen Robin Hood had incorporated into his band. 5. Low-cost product design and engineering is a key success factor in the band. This is due to the low cost of teaching band members how to rob others; this is not a very involved learning process for new members of the band. 6. A strong network of members is a key success factor based on the popularity of Robin Hood’s band of men. 7. A well know and well respected brand name is a key success factor for the band based on the popularity of the Merrymen. 8. Clever advertising is a key success factor in the terms that advertising is done by word of mouth and recruiting is not required. People want...

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