This website uses cookies to ensure you have the best experience. Learn more

Robin Hood Essay

854 words - 4 pages


Featha’s Closet, Top Quality Clothing and Accessories for Men, Women and Children
Justin L. McKnight
Marketing Management 500, Monday 6:00
Dr. McCue
Strayer University


Domestic and Global Product Branding Strategy
At Featha’s closet, our product and branding strategy will be used to help build brand awareness that’s sets us apart from the competitors. It will be used to remind current and prospective customers why they should purchase our products over the others and try to convince them to buy our products based on emotion. We would like consumers to think of our products as inexpensive with similar quality of our ...view middle of the document...

99, this company in return may offer the same style and brand for $16.99. (Iacobucci 2012)
How Pricing Strategy Supports Your Branding Strategy
The pricing strategy supports the branding strategy of this company because they both incorporate the values and mission of the firm. The pricing strategy allows our target market to purchase products that they once believed to be unattainable while the branding strategy enforce company values and gain brand loyalty while enhancing their image through public relations.
Distribution Channel Analysis
A simple distribution network will be used by this company initially but as the demand for the products increase additional channels will be used. The distribution channel will consist of a single source supply which is our Chinese manufacturer, we are the retailers who in turn try to reach the demands of consumers. We will determine which logistic company would be best to use to distribute products by identifying which company would best meet our needs and getting products for consumers for the cheapest price. We can also incorporate online orders to increase market share and use the internet as another route to connect with consumers. In evaluating possible channels, it may be helpful first to analyze the distribution channels used by competitors. This analysis may reveal that using the same channels would provide the best option, or it may show that choosing the alternative channel structure would give the small
business a competitive advantage. This company’s distribution channels is close to the desired market, able to provide necessary services to...

Other Papers Like Robin Hood

Robin Hood Case Essay

782 words - 4 pages 1. Strategy is an action to attain one or more of the organization’s goals and integrate organizational activities utilizing and allocating the scarce resources within the organizational environment to achieve a desired state in the future. 2. Robin Hood is faced with many strategic problems within his organization. Robin Hood’s organization is in the business of robbing the rich and giving to the poor. This is not a typical organization in

Robin Hood Case Essay

593 words - 3 pages Assignment: Robin Hood Case Reflection 1. Key Problems Robin’s main problem is the difficulty in sustaining his ever increasing band. This stems from his initial vision to achieve more in his personal crusade against the sheriff by rallying more men. Several other problems arose from the large size of Merrymen, such as enforcement of discipline, food scarcity and most importantly the loss in revenue given the increased probability of being

Strategic Management - Robin Hood

1677 words - 7 pages 3/22/2015 3/22/2015 SP2 MODULE 1 – GROUP F Case Analysis: Robin Hood SP2 MODULE 1 – GROUP F Case Analysis: Robin Hood Khemattie Ali (IR) * Sandra Alilovic * Mohammed Musa * Jorge Castro Manrique * Clayton Pereira * Brianne Cartmill * Elena Bayazitova Khemattie Ali (IR) * Sandra Alilovic * Mohammed Musa * Jorge Castro Manrique * Clayton Pereira * Brianne

Robin Hood Case Study

688 words - 3 pages I would assume this to be considered as a high level threat because of the threat of an attack, taxations to the residents, and their persistent efforts to capture Robin Hood and his Merrymen. Suppliers would also be a high level threat because at any point those who support Robin Hood could be captured by Prince John and the Sherriff, thus cutting off supplies. The bargaining power of suppliers is high because of the kind of business Robin

Robin Hood Case Analysis

2674 words - 11 pages ARC CONSULTING SERVICES Robin Hood Case Analysis BA 422W Aaron Labin, Curt Matthews, Rich Miller 4/14/2009 This is the case analysis for the Robin Hood case study provided by the text. It includes our competitive forces in the industry analysis, key success factors analysis, current strategy determination, SWOT analysis and the recommendations we have made for Robin Hood. Aaron Labin Curt Matthews Rich Miller Robin Hood Case Study

Robin Hood Case

674 words - 3 pages should be Recruit only those most willing to the cause and are skilled in their craft Never change their believes Pursue other ways to gain revenue 3. What are the strategies and what should they be? Corporate- They currently use a Concentration strategy because they are using the same strategy of pursuing rich merchants and refusing to pay taxes and trying to get rid of the sheriff . Robin hood should use a Diversification strategy

Robin Hood Case Study Analysis

1132 words - 5 pages 12/20/14 Robin Hood (Part two) Summary Company Vision/ Mission Robin Hood and his Merrymen mission were to rob the rich and give to the poor. Company Goals * The company goals were to overthrow the government and take control of the Sheriffs position. Company Policies/Values * None SWOT Analysis * External Analysis * Industry Competition (Porter’s 5-Force) * Current rivalry opportunities/ threats

Sam Bass: Robin Hood Or Thief?

1665 words - 7 pages The Sun is slowly sinking. Birds are ceasing to sing. You should be asleep, but instead, you’re wondering if you will. There’s no way to earn money, you are going to have to find another way to help yourself. Forget about sleeping in a house, the cold ground is your bed. All of your “friends” have vanished, your canteen is dry, and if you go into town, you will surely be shot. Once you go wrong, you can’t go back, because you’re wanted. Dead

Robin Case

910 words - 4 pages 1. What problems does Robin Hood have, and what issues need to be addressed?  Revenues are in decline because travelers that go through forest are avoiding it. The main think here is if he-Robin does not steal anything from wealthy people than he cannot give anything to poor people. Robin Hood needs to get money because without it he will not be able to outfit his group of Merrymen, and they will become weaker and weaker. Another problem is

Robinhood Case

1695 words - 7 pages Robinhood case Introduction and Mission Robin Hood and his Band of Merry Men had a successful first year. With new recruits pouring in from the furthest outreaches of England, Robin had met his objective of strengthening in number. Although he was satisfied with the size of the organization, he has realized necessary preparations had not been made to accommodate the now over abundance of members of his organization. Many challenges now face

Sample Paper

1145 words - 5 pages , Robin glanced behind us and swore. “It’s a cop!” she yelled. Eric swiftly covered Rei’s face with my dripping hood which muffled her protests. “Hey, it’s no big deal.” Riley tried to calm us down, but he failed miserably. “I bet we’re all overreacting. He isn’t following us!” Under his breath, Riley added, “He’d better not be following us.” Lindsay gave him an apprehensive glance. For the next two miles, we drove in silence. I watched as the

Related Essays

Robin Hood Essay

3729 words - 15 pages Caso 1 - Robin Hood Grupo nº 4 José Funenga - 53883 Ivan Ramalhadeiro - 55697 Ana Raquel Bairrão - 63632 Gestão Estratégica e Comercial 2º Semestre 2011/2012 Índice Páginas 0. Sumário Executivo ........................................................................................................................ 03 0.1 Índice de figuras

Robin Hood Essay

1268 words - 6 pages Name Company Timothy W. Scott Mgmt 481, Spring 2002 Robin Hood It was in the spring of the second year of his insurrection against the High Sheriff of Nottingham that Robin Hood took a walk in Sherwood forest. As he walked he pondered the progress of the campaign, the disposition of his forces, the Sheriff's recent moves, and the options that confronted him. The revolt against the Sheriff had begun as a personal crusade

Robin Hood Essay

4029 words - 17 pages Gestão Estratégica e Comercial 2014/2015   Robin Hood Case Study                                     1    II. Table Index   Table 1. Market Segmentation………………………………………………………………..6  Table 2. PESTL Analysis……………………………………………………………………...7,8  Table 3 ­ Benchmarking ……………………………………………………………………...12        III. Image Index   Figure 1. Porter Analysis Diagram …………………………………………………………...9  Figure 2. Porter’s generic Value

Robin Hood Essay 2031 Words

2031 words - 9 pages Introduction As children, we read about the adventures of Robin Hood and his intense rivalry against the cruel Sheriff of Nottingham. In Joseph Lampel’s “A Sample Case Study: Robin Hood” (1991), we are re-introduced to Robin Hood at a critical point in his regime against the Sheriff. Faced with a lack of crucial resources and the strengthening power of the Sheriff, Robin must determine a course of action with which to proceed. Approaching