Robin Hood Essay

3729 words - 15 pages

Caso 1 - Robin Hood

Grupo nº 4 José Funenga - 53883 Ivan Ramalhadeiro - 55697 Ana Raquel Bairrão - 63632

Gestão Estratégica e Comercial 2º Semestre 2011/2012

Índice
Páginas
0. Sumário Executivo ........................................................................................................................ 03 0.1 Índice de figuras .............................................................................................................. 03 0.2 Índice de tabelas ............................................................................................................. 03 0.3 Abreviaturas ...view middle of the document...

............ 09 5.2. Benchmarking .................................................................................................................10 6. Análise de SWOT ..........................................................................................................................11 7. Definição da Estratégia ..................................................................................................................12 8. Conclusões e Recomendações .....................................................................................................13 9. Resposta às Assignement Questions ............................................................................................14 9.1. What problems does Robin Hood have? What issues need to be addressed? ..............14 9.2. Do Robin Hood and the Merrymen need a new mission? new objectives? and a new strategy? .........................................................................................................................14 9.3. What strategic options does Robin Hood have? Is continuing with the present strategy and option or is the present strategy obsolete? ..............................................................14 9.4. Why not try to end the campaign by killing the Sheriff? ..................................................14 9.5. What are the pros and cons of accepting the offer of the barons to assist in securing King Richard’s release from prison? .......................................................................................15 9.6. What action plan would you recommend to Robin? ........................................................15 9.7. How should Robin implement the recommended plan? What action steps will need to be taken to make the recommended strategy work successfully? .......................................15 10. Bibliografia ...................................................................................................................................15

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0. Sumário Executivo
Neste documento faz-se uma análise exaustiva do caso de estudo sobre a organização de Robin Hood. Começa-se por fazer uma análise externa, através de um modelo de PESTL (pontos Políticos, Económicos, Sociais, Tecnológicos e Legais), onde se pode ver os vários factores externos à organização que vão exercer influência sobre todas as organizações do mesmo ramo. Uma análise às 5 forças de Porter que afectam a organização no âmbito do seu negócio, pode-se ver que neste momento o mercado não é nada apelativo, pois existe um poder negocial forte tanto nos fornecedores, como uma rivalidade interna muito intensa. Olhando para o Mapa Estratégico, consegue-se visualizar a posição da organização, procurando uma estratégia de diferenciação num nicho de mercado muito específico. De seguida procede-se a uma análise interna à organização, definindo a sua cadeira de valor, onde se pode visualizar as actividades primárias realizadas pela empresa que se centram muito nas...

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