Road Safety Advertising Essay

973 words - 4 pages

Population and sampling
Population of the study is all types of road users in the western province that is because each individual in the western province comes under some category of road users. According to the department of census and statistics the entire population in the western province is 5865 000 (Registrar General's Department, 2010), most valid and reliable data would come from every member of the population this is very hard to achieve it is costly and time consuming (10 Step Guide to Sampling by RCU, 2010), for those reasons research team choose not to use a census therefore a sample of the population was selected to perform the focus group survey and the questionnaire.
...view middle of the document...

Table1: Sample composition for questionnaire
Road users Pedestrians Passengers Cyclists Riders Drivers(heavy vehicle) Drivers (other) Total
Colombo 20 15 10 5 15 20 85
Gampaha 20 10 5 10 10 20 75
Kalutara 10 5 5 5 5 10 40
Total 50 30 20 20 30 50 200

The sample sizes were between 5-30 ensuring each exceeds the minimum sample size of 5 and allows for none response. A relatively larger sample size was selected for pedestrians and drivers(other) in the city as they emerge as the yardstick when determining the influence advertising have over behavior of general public in terms of road safety. It is also true they demonstrate an array of different road user behavior as opposed to some types in the survey and hence a large size. They also emerged as great source of information when researching into road safety issues. No apparent variation is was expected in the other categories in terms of road behavior and their response rate was relatively high. Therefore a small sample size had been taken from these categories.
Although it is likely to see the whole western province as the population of the research the research aim is based on the effectiveness of advertising road safety thus need for a large sample was not needed to measure the effectiveness of advertising.
Sampling errors
By using a sample to estimate the value of a parameter in the population a sampling error occurs. Sampling error is the difference between the sample statistics and the actual statistics .which is always present until a census is carried out. This is inherent in the process of sampling and is reflected in the in the accuracy of the estimates about the total population. Due to this a disproportionate number of uncharacteristic observations are made. While the non-sampling errors was reduced through in-depth briefing, careful analysis of inconsistency and by providing thorough field guide lines, the sampling error was greatly eliminated through calculation...

Other Papers Like Road Safety Advertising

Inland Transport Essay

2472 words - 10 pages need for costly transshipment. 2. With the management of the vehicle in the control of the driver, the security of the load and the vehicle can be easily monitored. 3. Payment for the infrastructure is spread over many user limiting the amount each user has to pay 4. Costs of each operation are far easier to calculate in road haulage than on the railways. 5. Trucks are very visible and can be used as mobile advertising hoardings

New Trend of Digital Advertising in Auto Industry

3426 words - 14 pages tantalize audience and arouse their interests. After that, they reveal the mystery step by step and in the end they tell you the answer, which is also the theme the ad wants to deliver. Using this way, the creative ad can make a deep impression for the customers Audi has released a very short but defiant advertising. It starts with a question, "What do you want in a car?" It shows some advantages of cars - design, comfort, safety, and

Tax and Governance

3904 words - 16 pages the public awareness on fines which will encourage the road users to treat traffic offences and fines more seriously. It improves fine collection procedures, and is a revenue stream for improving road safety. AARTO has to introduce convenient methods for paying fines, and punitive measures for motorists not paying fines on time. Eventually leading to confiscation of movable property and declaring a user not fit to drive a motor vehicle

Texting And Driving

1220 words - 5 pages down and stop texting while driving. Stop the texts, stop the wrecks! Work Cited Dorn, Lisa. Behavior and Training. eBook Collection. In Human Factors in Road and Rail Transport. Farnham, England: Ashgate.2012.Print. Hanson, David J, ed. “Driving while Texting Six Times More Dangerous than Driving while Drunk.” N.p, n.d. Web. 1997-2013 Pennings, Brian. “New Approaches to End Texting While Driving,” Professional Safety.58.9 (2013):16-16 ¾. Academic Search Complete. Web. Sep.2013 Stop The Texts Stop The Wrecks. The Advertising Council, Inc., 2008. Web.

Tata Nano

1807 words - 8 pages cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Assembly in sanand , Gujrat India. Tata Nano car is available in 3 models Tata Nano, Tata Nano CX and Tata Nano LX. Its priced 1.43 lakh-1.97 ex-showroom

An Assessment of the Terrafugia Flying Car: Its Problems, Possibilities and Prospects

3881 words - 16 pages received exemptions from the Federal Aviation Administration to have a take-off weight 100lbs more than the standard take-off weight Safety features in cars like airbags, protective safety cages and crumple zones can be are added to the Transition because it also spends time on the road, that’s where the extra 100 lbs goes. With a push of a button, the transition can extend its wings electromechanically and redirect its power to its propeller, it

Shallow Talk About Volvo

2985 words - 12 pages injuries and fatalities in traffic is to help the driver avoid an accident in the first place. Surveys reveal that up to 90% of all accidents are caused by the driver being distracted and failing to concentrate fully on the road. This is therefore an area of top priority at Volvo Cars” (Volvo,2009). “Volvo Cars is also a leader in the field of active safety with solutions such as the pedestrian detection with full auto brake and City Safety; an

Assignment 3: Persuasive Paper Part 1: A Problem Exists Due Week 5 And Worth 150 Points

1846 words - 8 pages Driving 2011. Washington, DC: National Highway Traffic Safety Administration. Distracted Driving Laws. (2015, February). Governors Highway Safety Association. Klauer, S. G., Guo, F., Simmons-Morton, B. G., Ouimet, M. C., Lee, S. E., & Dingus, T. A. (2014). Distracted driving and risks of road crashes among novice and experienced drivers. The New England Journal of Medicine 340, 54-59. Morrill, T., Jones, R., & Vaterlaus, J. (2013

Eskeyef Term Paper

4558 words - 19 pages many countries but these kinds of brands can be promoted more vastly and create image and awareness for using the product into the consumer’s mind. Promotion Mix There are four main aspects of the Promotional Mix. These consist of: 9 April 25, 2015 ESKAYEF BANGLADESH LIMITED Advertising - Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio

Marketing Assignment

1878 words - 8 pages however they do also have outlets throughout Australia for the sale of industrial & safety equipment. The outlet is termed BOC Gas & Gear (G&G), in each outlet there is also the sale of bottled gas (and associated equipment). The strategy that industrial specialist who come into buy gas will also need associated equipment * Safety gloves and other safety equipment * Regulators * Welding items and equipment * Trade

Using English Language to Persuade

1533 words - 7 pages “persuade by acting upon the reader’s emotions” (Beard, 2007, p62). There was a recent government campaign for road safety and speed awareness that really played on the reader’s emotions. There was a series of TV adverts and printed media which showed the emotional consequences of killing a child while speeding. The TV adverts and accompanying printed media are multimodal, that is a “text with both words and images” (Beard, 2007, p46) and show a

Related Essays

The Self Driving Advantage Essay

1345 words - 6 pages human drivers (Anderson). The combination of these two elements provide a concrete safety standard and continues to improve Google’s self-driving cars and their reputation. In fact, in the six years and 1,320,755 miles that Google’s Self-Driving Cars have driven autonomously on the road, they have only been in 11 accidents. Of all of these accidents, however, not one involved the autonomous vehicle causing an accident. In one instance, one of

Hang Up The Phone Essay

1300 words - 6 pages ). People have become tethered to their technology. The problem is not our dependency to this technology; but, how and where we choose to use this technology. Everyone should drive responsibly. Distracted drivers comes in all sorts of shapes, sizes, and forms. Distracted driving is any activity that could divert a person's attention away from the primary task of driving. All distractions endanger driver, passenger, and bystander safety (NHTSA, n.d

Outdoor Media Essay

1679 words - 7 pages neighborhoods than in white neighborhoods * Today’s outdoor media of advertising are nothing but a refinement of the ancient methods of delivering a message to a large group of people. * The modern outdoor media includes outdoor advertising in several forms such as posters, bill boards, hoardings, road side signs, highway advertising, transit advertising placed on public and private transit vehicles and bus, train and air terminals

Elevator Pitch Essay

1599 words - 7 pages technology in the car ensures constant focus on the road as all features are wireless and voice commanded. Additional safety both inside and outside the vehicle minimizes possible causes of an accident occurring in the beginning and possible damages to an individual in the case of an accident. With free vehicle services for the first two years after purchase the desire to buy the Chevrolet Equinox is further enhanced. Creative approach to the