RESEARCH PAPER ON RJ REYNOLD’s AMERICAN
Reynolds American, the second-largest tobacco company in the United States was formed in January 2004 and began trading publicly on the New York Stock Exchange as RAI in August 2004. Reynolds American is also known as the parent company of American Snuff Company (formerly Conwood Company, LLC), Santa Fe Natural Tobacco Company, Inc., and Niconovum AB. This company has approximately 28 percent of U.S. cigarette sales. The company offers products in all segments of the market and makes many of the nation's best-selling cigarette brands, including: Camel, Pall Mall, Kool, Winston, Salem and Doral.
In 1913, Reynolds Tobacco introduced ...view middle of the document...
This enabled the company to increase its production capacity and expand its distribution beyond the Southeast. To expand its manufacturing capacity, construction began on a new Brown & Williamson factory in Louisville, Ky., in 1927. The company’s Winston-Salem office personnel relocated to Louisville in January 1929, and in 1931, the company’s executive offices in New York also moved to Louisville. Meanwhile, B&W’s first national brand, Raleigh, was launched as a premium cigarette in 1928.
In 1933, B&W launched KOOL cigarettes, the first U.S. menthol brand to gain nationwide distribution and then introduced Viceroy as the industry’s first cork-tipped filter product. In 1954, Reynolds Tobacco also introduced Winston, the first filter cigarette to achieve a major success in the marketplace. Then introduced Salem the first filter-tipped menthol cigarette, in 1956. The Belair menthol brand was launched nationally by B&W in 1960. The Doral brand was first introduced by Reynolds Tobacco in 1969. It was repositioned and re-introduced in 1984. In 1980, B&W introduced Barclay, as an ultra-low “tar” filter. In 1984, B&W acquired the marketing rights for GPC. In 1987, B&W introduced Capri, a stylish cigarette with a circumference of only 17 millimeters, the first “super slim” cigarette. Reynolds Tobacco began diversifying into foods and other non-tobacco businesses in the 1960s. In 1970, the corporation formed a new parent company called R.J. Reynolds Industries, Inc.
In September 1985, Reynolds Industries acquired Nabisco Brands. In 1986, the parent company was re-named RJR Nabisco, Inc. In November 1988, RJR Nabisco entered a merger agreement with Kohlberg Kravis Roberts & Co. (KKR) for the acquisition of RJR Nabisco by KKR. The merger was completed in April 1989. The acquisition was valued at $25 billion, marking the largest corporate transaction in history at that time. After being privately held for a period, the company’s common stock returned to the stock market in 1991. In early 1995, KKR divested its remaining holdings in RJR Nabisco.
Prior to 1999, RJR was a subsidiary of RJR Nabisco Holdings Corp. (RJRN). In 1999, following the sale of the company’s international tobacco business to Japan Tobacco, Inc., the remaining tobacco and food businesses were separated, and RJRN was renamed Nabisco Group Holdings Corp. (NGH).
On June 15, 1999, the former parent company, RJR Nabisco, Inc., was renamed R.J. Reynolds Tobacco Holdings, Inc., and became an independent, publicly traded company again, with R.J. Reynolds Tobacco Company as its wholly owned subsidiary. The separation was accomplished through a spin-off of the domestic tobacco business, on a tax-free basis in the United States, to RJR Nabisco’s stockholders. In a stock distribution on June 14, 1999, RJR Nabisco stockholders of record as of May 27, 1999, received one share of RJR for every three shares of RJR Nabisco they owned.
On December 11, 2000,...