Rise And Fall Of Nokia Essay

6204 words - 25 pages

A CASE
ON
RISE & FALL OF NOKIA
(INSIGHT TO THEIR STRETEGIES)

Submitted by:

RAJIV KUMR ROHILA – S065
JAGDEEP SINGH - S029
TOSHIT KUMAR - N065

Case Overview

NOKIA was the most successful European company of the 1990s. The Finnish mobile-phone manufacturer captured the emerging market for mobile phones and built the industry's most powerful brand. Its handsets virtually defined the industry from the time it launched its first GSM phone, the 1011, in 1992. From 1996 to 2001 its revenues increased almost fivefold, and by 1998 it was the world's biggest mobile manufacturer. In 2005, it sold its ...view middle of the document...

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|1912:  |Arvid Wickström sets up Finnish Cable Works, the foundation of NOKIA's cable and electronics business. |
|1967:  |The official merger of NOKIA Ab, Finnish Cable Works and Finnish Rubber. |
|1979:  |NOKIA creates radio telephone company Mobira Oy as a joint venture with leading Finnish TV maker Salora. |
|1981: |Launch of the Nordic Mobile Telephone service, the world's first international cellular network, and the first to allow |
| |international roaming. |
| 1982: |NOKIA introduces the first car phone – the Mobira Senator – to the network. That same year, the NOKIA DX200, the company's first|
| |digital telephone switch, goes into operation. |
| 1984:  |NOKIA launches the Mobira Talkman portable car phone – a chunky piece of kit but a start. |
|1987:  |NOKIA introduces the Mobira Cityman, the first handheld mobile phone. It weighs in at 800g and comes with a price tag of 24,000 |
| |Finnish Marks (about £3,400). The Soviet leader, Mikhail Gorbachev, is pictured using one to make a call from Helsinki to his |
| |communications minister in Moscow. |
|1991: |The Finnish prime minister, Harri Holkeri, makes the world's first "global system for mobile communications" call, using NOKIA |
| |equipment. |
|1992: |  NOKIA launches its first digital handheld GSM phone, the NOKIA 1011. The NOKIA president and chief executive, Jorma Ollila, |
| |decides to focus on mobile phones and telecommunications, and the process begins of selling off its rubber, cable and consumer |
| |electronics divisions. |
|1994:  |NOKIA launches the 2100 series, the first phones to feature the NOKIA Tune ringtone. It goes on to sell 20m phones worldwide in |
| |the 2100 series. NOKIA's target had been 400,000. |
|1998:  |NOKIA becomes the world leader in the mobile phones market. |
...

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