Running head: INFORMATION SYSTEMS
Information Systems for Decision-Making: CIS500
Professor Eve Yeates, BS, MBA
October 13, 2011
Case study of “Revving Up Sales at Harley-Davidson”, pages 75-76 and “Delta Air Lines plays Catch-Up”, pages 77-79. This paper combines both case studies in one document, depicting business driven information systems used and strategic decision making from both well known businesses.
Case Study 1
Chapter 2, Closing Case Two (Revving Up Sales at Harley-Davidson), pages 75-76
1. How does Talon help Harley-Davidson employees improve their decision-making
capabilities? ...view middle of the document...
Using these key metrics allows Harley-Davidson not only to monitor but analyze organizational operations as well.
3. How can Harley-Davidson benefit from using decision support systems in its business? Harley-Davidson enhances its enterprise further by using decision support systems. Taking advantage of new technologies and strategies through a web-based approach gives them a leading edge. They are accessing information worldwide that consolidate procurement in all their facilities in a timely manner.
4. How can Harley-Davidson use business process improvement to increase customer
satisfaction? Harley-Davidson can continue to build supplier and customer relationships. “To develop these important relationships, the company deployed Manugistics, a supply chain management (SCM) system that allows it to do business with suppliers in a collaborative, web-base environment” (Phillips, 2009). Providing high-quality products and great customer service is what keeps their customers satisfied. Harley-Davidson strives to fulfill the customers dream and know it takes more to build a trusting relationship with them.
5. How can Harley-Davidson use business process reengineering to improve supplier
relationships? Harley-Davidson is looking out for their loyal customers with a guarantee. They asks the dealers to agree to a number of standards including: “checking online orders twice daily, shipping online orders within 24 hours and responding to customer inquiries within 24 hours” (Phillips, 2009). Winning two prestigious awards from the “Harris Interactive Report” is one of the most respected consumer reviews for corporate sincerity, ethics, and standards (Phillips, 2009).
Chapter 2, Closing Case Three (Delta Air Lines Plays Catch-Up), pages 77 - 79
1. What business risks would Delta be taking if it decided not to catch up with industry leaders
in using IT to gain a competitive advantage? Delta would be taking a great business risk. The risk of losing customers and the risk of not having information about their competitors that they need in making business decision on what they need to do different or the same.
2. What competitive advantages can an airline gain by using DSS and EIS? Decision Support System gives competitive advantages for sensitivity analysis, what-if analysis and goal-seeking analysis. Sensitivity analysis studies the travel history. What-if analysis gives information on the need to delay or cancel a plane based on the weather or some other event occurring. “More than 11,100 flights were cancelled to avoid the storm” during hurricane Irene (Chronicle, 2011). The goal-seeking analysis gives the answer for how many seats need to be sold to earn a profit or break even. Executive Information Systems is the specialized DSS that contains internal and external sources of information. “To help it overcome the challenges facing the airline industry, Delta Air Lines...