This website uses cookies to ensure you have the best experience. Learn more

Retailing Essay

1813 words - 8 pages


A person who can communicate well, convince people easily, and sell something right off, fit well in the retailing business. By serving as the middleperson of producers and consumers, a retailer can earn money easily by selling food, apparel, home furnishings, appliances, automobile parts, and many other kinds of goods.
Retailing is selling goods directly to consumers. This entrepreneurial activity is based on the understanding that while a customer keeps buying and never lets up, there are actually certain factors that keep a retailer’s sales up. Consumables and other products with recurring sales value have to be placed ...view middle of the document...

Examples are Kamiseta and Bayo (clothes), Mendrez and Celine (shoes), and The Body Shop (skin care).

2. Online retailing In this type of retailing , retailers connect to individual consumers through the Internet. This makes shopping easier for consumers by allowing them to order products hassle-free through the computer. Some examples of online retailers are,, and

3. Nonstore retailing Call it a revolutionary way of retailing, it keeps up with the competition by reaching a wider base. Nonstore retailing includes catalog and direct-mail retailing, direct selling, television home shopping, and vending-machine retailing.

* Catalog and direct-mail retailing is a retail format that allows customers to choose products from catalog or brochures that are sent to them directly via mail.
* Direct selling is a retail format wherein the distributor (seller) contacts the customer directly at home or at work to offer products. It is a highly interactive form of retailing where face-to-face discussions between the buyer and the seller take place.
* Television home shopping is a retail format that uses television as a medium to demonstrate the features and benefits of a product and allows customers to place their order through the telephone.
* Vending-machine retailing is a nonstore format wherein products such as soft drinks, coffee, and chips are avalable to customers through the vending machine. Customers simply deposit cash into the machine to get their desired item. These machines are located in high-traffic locations such as schools, airports, and offices.

Types of Retailing by Ownership

1. Independent, single-store establishments
2. Corporate retail chains - A corporate retail chain is a company operating several retail units under a single owner or management. Decision making is centralized in this type of retailing. An example of this is SM, which has branches in key cities all over the Philippines. All of these stores are owned by Henry Sy.
3. Franchising - Franchising is a contractual management between a franchisor (one who grants a frachise) and a franchisee (one who buys a franchise) that allows the franchisee to buy the rights to use the parent company’s name and to sell its product or service in exchange for an up-front franchise fee (prices vary between industries) and ongoing royalties, usually 3-6 percent of sales. The franchisee also agrees to operate the store in accordance with the terms and conditions set by the franchisor. Examples of franchise are Ministop and Goldilocks.

a. Advantages of Franchises

1) An established brand – Franchises often sell products with regional, national, or even global recognition. A hungry traveler stops at Burger King because he or she knows what a Whooper tastes like. Such brand-name clout helps one’s business in two ways: It increases revenue by bringing in customers and decreases the amount of...

Other Papers Like Retailing

Engine Fuel Retailing Essay

3757 words - 16 pages INTRODUCTION This Market Update breakdown the Uk advertise for forecourt retailing, furnishing information and understanding into the quality, size and structure of the industry in the course of recent years from 2008 to 2012, and in addition determining patterns in the commercial center up until the year 2017. It has been assessed that a decay of 1.4% was seen in business sector esteem in 2012, as the economy and fuel costs remained moderately

The Impact Of Internet Purchase On Retailing

1038 words - 5 pages The impact of internet purchase on retailing David Shi 1301951 Stream 1E Introductory Business Studies 304001 The main impacts of the internet on retailing in New Zealand. This topic can be analysed in a variety of approaches. For example, through the advantages and disadvantages of internet purchasing and conventional retailing, consumers' different attitudes and preferences and statistics of recent years

Impact of Fdi in Multi-Brand Retailing

3596 words - 15 pages also address the infrastructural shortages in agriculture. India loses around Rs. 1 lakh crore of food products, including fruits and vegetables owing to bad farming practices and lack of structured farm-to-retail cold chain infrastructure. FDI in retail could bring along huge investments in cold storage chains, agro-processing and other back-end infrastructure which could reduce the post-harvest losses. Organised retailing could also

The Evolution Of Retailing In Canada

762 words - 4 pages THE EVOLUTION OF RETAILING IN CANADACanada was once roamed by about 220 000 Natives before the arrival of Europeans. Most of them lived in what is now called British Columbia and Ontario. Northern and Southern nations traded in the form of ceremonies, gift giving, feasting and speech making. Soon, the European explorers arrived, bringing with them new products such as copper kettles, metal knifes, guns, axes, etc. They traded with the natives

Mansuits Retailing

524 words - 3 pages The progression of Internet Purchasing, especially in clothes, is undeniable and worldwide popular. As a retailer of men’s suits, what have to consider about is not limited in hypostatic shop. According to the ONS, clothes are the most favoured goods for man, at 43% of internet users. There are an enormous potential in male online shopping market. Therefore, I would like to offer some proposals about starting on-line business on men’s suits

Petroleum Retailing

2759 words - 12 pages Proceedings of the 2010 International Conference on Industrial Engineering and Operations Management Dhaka, Bangladesh, January 9 – 10, 2010 Management of Supply Chain in Petroleum Corporations in India Surajit Roy LPG Operations, Indian Oil Corporation Ltd. Mumbai 400053, India R. S. Dhalla Microbiological Consultants Mumbai 400007, India Abstract Supply chain initiatives have become a critical part of firms operations. Success is

Mba Retailing

1265 words - 6 pages Co e Rd M1 Welcome to Middlesex University Middlesex University teaches 40,000 students on Middlesex courses at our campuses in London, Dubai, and Mauritius, as well as with prestigious partners across the world. We have invested £200 million developing one of London’s biggest and most impressive campuses here at Hendon. Our expertise is wide ranging, from art and design, business, health and education; to law, media and performing


519 words - 3 pages Nordstrom Market Selection 1.) I feel Nordstrom’s is opening more Nordstrom Rack stores, as they trying to target customers who are middle class and may not have a very strong cash flow. They may be customers that would shop at Nordstrom and spend money on the name brands in the store, but they do not have the money so they shop at the Rack. This may help move customers to shopping Nordstrom’s, if their financial situation improves. I feel


2275 words - 10 pages THE RELATIONSHIP BETWEEN ATMOSPHERIC ELEMENTS AND CONSUMER BEHAVIORAL INTENTIONS: THE CASE OF RETAILING SECTOR Abstract The purpose of this study is to find out the significance of atmospheric variables with respect to consumer behavioral intentions particularly in the Pakistani environment. The behavioral intention is explained with the helped of four dimension first is recommending to the friends and family, willingness to revisit the

The Financial Analysis of the Effect of Mergers and Acquisitions in Retailing of China

943 words - 4 pages of the Effect of Mergers and Acquisitions in Retailing of China Abstract China's retail industry started in the early 1990s, has experienced 20 years of vigorous development, and now begins to enter the period of mergers and acquisitions. From financial aspect, the main motive of M&A in retailing is to increase profits, or reduce costs. Therefore, M&A performance also depends on whether the organization can finally realize the optimization

Retailing, Build A Belt And Boot

405 words - 2 pages Build a Belt & Boot B3 1.) At Nelson’s stage in development, I would consider sourcing the hides that are often used direct to save the money. It seems the hides that are most often used may be able to predicted and allow for the lead-time. It sounds as thought the more exotic skins are not able to purchase direct. He would be able to try sourcing direct and review the cost savings, and if it’s interfering with the boot production. If

Related Essays

Gourmet Retailing Essay

3377 words - 14 pages EXECUTIVE SUMMARY Gourmet retailing is one of the booming sector in India and caters to person who are great connoisseurs of food and persons having great desire to relish delicious products. Target group of this segment is price-insensitive but the only condition is presence of top most quality as well as taste. This research paper deals with the consumer perception towards gourmet retailing. Study of consumer behavior and attitude is very

Green Retailing Essay

783 words - 4 pages Green Retailing Jason Marquardt William Penn CWA Green Retailing Now a days a lot people are trying to go green to save the environment, from recycling tin, plastic and glass products that we use in our everyday lives to using products that are environmental friendly to clean our homes. Not only are retailers trying to make their products greener, they are also making their stores green as well. They are taking the building materials that

Retailing Proposal Htc 610 Essay

1425 words - 6 pages and industrial agriculture to maximize system output. Food retailing is about provides a market outlet where consumers can purchase food products. Based on the nature of products sold and the size of operation, food retail outlets are range from convenience stores to warehouse-style discount outlets. India is the world's second largest grower of fruits and vegetables after Brazil and China. Food retailing in India has come a long way, from a

Internationalization Of Retailing Essay

3102 words - 13 pages countries. This analysis seeks to find factors which led to the hindrance of foreign ventures of 2 major retail conglomerates namely Tesco and Wal-Mart. Moreover, another purpose of this study would be to suggest solutions for a better marketing plan by examining some of their successful foreign business endeavours. METHODOLOGY 1. Various qualitative methods have been developed to consider the internationalisation of retailing within the