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Resume Essay

356 words - 2 pages

CHRISTOPHER ALLEN

Professional Profile

Account Executive with 10 years of experience in Sales, Marketing, Advertising, and Management. Consistently ranked in the top 10% for account sales and marketing. Excellent communicator with the ability to quickly establish rapport, build credibility, cultivate lasting relationships with major accounts, and successful closing skills.

Professional Experience

Cumulus Broadcasting, Nashville, TN
Account Executive (2011)
Ranked in Top 10% for Radio Advertising Sales for the #1 Urban and #2 Top 40 radio stations in Nashville.
Exceeded monthly sales goals
Developed strategy and executed/managed media plans for local ...view middle of the document...

Created/executed/managed comprehensive media plans for business clients across multiple local systems and the available local cable networks.
Specialized in entertainment, cultural and urban marketing.

B-Free Entertainment, Memphis TN.
Marketing and Promotions Manager (2005-2007)
Executed business growth strategies and achieved Top 10% sales ranking
Exceeded monthly sales goals
Increased company marketing and promotions including advertisements and distribution, and group branding.
Booked over 120 performances for the group
Launched an aggressive recognition-building program which established a small independent entertainment group Free-SOL as a recognized entertainment group
Marketing and promotional efforts led to the attainment of a recording deal with Interscope Records

Freelance Professional Model, Europe
Runway/Campaign Model Spokesperson (2003-2004)
Runway Model for various top named designers abroad from London to Germany including: Kenneth Cole and Tommy Hilfiger; Print/Campaign Model for Vibe Magazine; TV/Commercial Talent for FUBU

Radio One Atlanta, GA.
Promotions (2001-2003) – Part time
Implemented marketing and promotions activities at venues, concerts, and clubs
Coordinated broadcast events with station staff and acted as the sales liaison

Education
Morehouse College, Atlanta, GA
Major: Psychology, Concentration: Pre-Law
Minor: Business Management

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