Restaurant Methodology Essay

424 words - 2 pages

MARKETING RESEARCH FOR FOOD CHAINS

Introduction
Restaurants are a notoriously difficult business to own or operate. Not only is it a relatively capital and employee-intensive business, restaurants are also highly regulated, low margin and in most cases have a plethora of competition to deal with. A successful restaurant can make a lot of money for the owner and a lot of prestige comes with being associated with a popular restaurant. While the food and atmosphere of a restaurant are obviously critical factors--for all segments with the possible exception of fine dining--the presentation of the menu, pricing points and other marketing considerations are equally ...view middle of the document...

Restaurants that give frequent diner cards (such as buy 10 meals and receive the 11th meal free) typically incorporate this objective in their overall marketing plans.
Objective of the study
This research was done mainly to enhance the restaurant promotion and branding. Restaurant marketing is both an art and a science that is shrouded in mystery for far too many restaurant owners. Unfortunately, many advertising sales people don’t want you to know what’s really working. They want you to think that the television spots your comeptitior is running with them will be the answer to all of your sales-building challenges which is not so true. This brief report seeks to outline some of the restaurant marketing techniques and principles that are working in successful restaurants around the country.
Need of the study
Many restaurants need to be competitive and launch marketing campaigns to secure their own profits in this industry. There are several typical objectives in a typical restaurant marketing plan. The dimensions of the restaurant development were identified to provide scope for decision making. This study was conducted to help restaurant owners to survive in a highly competing society where food and ambience is considered an equal necessity.
Scope of the study

Limitations
A frame work as a result of this study has been suggested where a descriptive model for the same can be built.

Research methodology

Research design

Sampling techniques

Sample size and Statistical tools used

Other Papers Like Restaurant Methodology

Factors Influencing Course Specialization Among 4th Year Hrm Students in Carmona National High School

1962 words - 8 pages to 8,000php per month (as of 2013). For more advanced positions, salary can reach up to 14,000php per month. (http://www.finduniversity.ph/majors/bs-in-hotel-and-restaurant-management-philippines/) METHODOLOGY Research Design This study designed to be descriptive. Respondents will be coming from the students of Carmona National High School who have the interest of studying Hotel and Restaurant Management. Sources of Data The data

Teamwork at Google Essay

2737 words - 11 pages can face obstacles based on the average income of a college student. College students are not in the same level of income, so you might be losing rather than expecting to profit something out of this restaurant. This doesn’t mean opening a restaurant in a campus is be bad for business, but it means a person should accurately plan something that must suits all levels of income, at least half of the population taste. Methodology: In this study

Marketing

3222 words - 13 pages Outline Introduction 2 Case explanation 2 Key elements of digital marketing 3  Attracting new customers through the web site The website is a visiting card, a means of communication with new clients. This is where the visitors will be able to learn about upcoming events, special offers, changes in the menus, etc. 3  Information in Yandex and Google Business cards 3  Social networks for the promotion of the restaurant 3  Mobile

Monitor, Reservation and Inventory System

1206 words - 5 pages . Dacodao decided to build up their business (hotel and restaurant) the idea of this business is get from their original business Sampaguita Tourist Inn. The restaurant ad function hall starts to operate January of 2008, and after for almost 1 year of preparation and waiting, the hotel accommodation starts to operate February 2009. Jocelle’s Garden and Tourist Inn was named after JocelleDacodao, daughter of Mr. and Mrs. Dacodao. It is located

Research Article 1

602 words - 3 pages Research Article Report #1 MCS 1000 - Section: 01 Title & Author of Article Food for Thought: How Will the Nutrition Labelling of Quick Service Restaurant Menu Items Influence Consumers’ Product Evaluations, Purchase Intentions, and Choices? Burton, S., Howlett, E., & Tangari, A. (2009) Study Objectives After reading the journal article, I believe that the purpose of this study was to prove that there is a gap between

Megaworld

796 words - 4 pages growth in the US. Its stock price has soared more than 200 per cent since Mr Skinner took the top job, eclipsing $100 a share this year. “It’s been one successful product after the next,” says Peter Saleh, restaurant analyst at Telsey Advisory Group. “They changed their methodology to find out what consumers were interested in before coming to market with new products.” McDonald’s has thrived in recent years by focusing on the

Comparative Study

852 words - 4 pages . Coralde Jhoanna Lyca R. Velchez Michael O. Espinar Christmas Dianne S. Coralde Jhoanna Lyca R. Velchez Michael O. Espinar | III. College | College Of International Hospitality Management College Of International Hospitality Management | IV. Background and Significance | The Hotel and Restaurant Management curriculum of the university is designed to prepare students for entry level /supervisory/ management

Research Methods

843 words - 4 pages Research Methodology – Open Doors – Extending Hospitality to Travellers with Disability 1. How did ODO operationalise the definition of an adult with a disability? What arguments could you make that the definition was too inclusive or too narrow? Disability was defined by ODO as “having blindness, deafness or a condition that substantially limits one or more basic physical activities such as walking, climbing stairs, reaching

Business Strategy

4768 words - 20 pages Section 1- A. Introduction i. Rationale: This research was done to give ASG Consulting Management Team the knowledge understanding how a business can strategically organize, plan and prepare for future situations in order to become successful, so that they can use their knowledge to upgrade Amoy’s 5star Restaurant. ASG will also build on the restaurant’s knowledge of the necessary tools of business analysis such as the PESTLE analysis

Charley's

2873 words - 12 pages cosmopolit tan city in eastern Tex xas. He ma anaged this restaurant for three y years, experime enting with various men nus, pricing strategies, a custome and er-service co oncepts. Tur rner’s goal was to create th best steak house in the city—on that was k s he k t ne known for h having a ple easant atmosphe ere, fast and courteous service, hi d s igh-quality, freshly pre epared food, and reason , nable prices. As with many other famil steak houses

Business Decision Making

3919 words - 16 pages Business Decision Making Assignment 1 Beatriz D’ Bayan Veronica Gamboa Table of Contents Business Decision Making 3 Task 1: 3 1.1 Collection of data 3 1.2 Survey Methodology 4 1.3 Questionnaire 6 Task 2 9 2.1, 2.2, 2.3 Interpret and conclude the calculation of the frequency distribution, mean, median mode, percentiles, quartiles and correlation coefficient, standard deviation, variance and coefficient of variation (for arrival time and

Related Essays

Hertz Case Study

939 words - 4 pages objective is to understand the opinion of our target public about specific products and services offered by the restaurant, including positive and negative aspects from traditional restaurants. Our primary research methodology is a qualitative survey through social network with our target public. Our group also intend to interview specialists who have experience with premium hamburger restaurants, hamburger chains and restaurants with

Researcher Essay

3313 words - 14 pages the daily income range of the establishments, the type of ownership, the type of restaurant, the number of their employees and the specialties they serve. We seek these informations from owners and proprietors of the said establishments and also from staffs and employees involved that we believe that are able to answer and give proper facts about our topics in our questionnaires. Methodology Fig. 3. Methodology These methods

Restaurant Essay

4241 words - 17 pages their restaurants a going concern and to provide some insight into many issues and some value for the management of Thai restaurants. The primary goal of the study was to increase awareness of the areas in which the owners or managers of Thai restaurants in the U.S. could be further improved. This case study utilized the qualitative research methodology. All of interviewees are owners or managers of Thai restaurant in the U.S., a total of 10

Product And Service Design Essay

2198 words - 9 pages Operation Management Product and Service Design Mc Donald Company By Dimas Candrika Usman Priyandono Magister Manajemen Fakultas Ekonomika dan Bisnis Universitas Gadjah Mada 2015 History of Mc Donald McDonald's Corporation is a fast food restaurant which is very famous and is one of the largest and has spread globally. The main dish in restaurants McDonald's is a hamburger, but also serves soft drinks, french fries and