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Resources Bus Essay

3566 words - 15 pages

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INTRODUCTION TO BUSINESS PROCESSES

(BUSI 1333)

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ASSESSMENT GUIDE

2012-13

NB The assessment details contained in this document are the definitive details of your assessment for this course 2012-13. Please follow this guide and disregard information on assessment from any other document.

Contents

Page

|Recommended texts |2 |
|Course schedule |3-4 |
|Assessment 1 |5-6 |
|Assessment 2 ...view middle of the document...

2009 |
| | | |Course texts |Essentials of Marketing / 4E |
| | | |Core & Support business processes and functions |Slack, Johnson & Brandon-Jones |
| | | | |2011 Essentials of Operations |
| | | | |Management |
| | |Tutorial |Case study: AAF Rotterdam Q.1&2 |Read AAF case study |
|01-Oct | |Lecture |Introduction to Business Processes-2: |Slack chapter 4 |
| | | |The concept of value in organizational processes | |
| | |Tutorial |Case study: AAF Rotterdam Q.3 | |
|08-Oct | |Lecture |Operations performance |Blythe chapter 12 |
| | |Tutorial |Assessment review | |
|15-Oct | |Lecture |Introducing the Four Vs in business processes |Slack chapter 1 |
| | |Tutorial |Case study: The Henry Ford of ophthalmology | |
|22-Oct | |Lecture |New product development (NPD) |Blythe chapter 6 |
| | |Tutorial |Assessment surgery | |
|29-Oct | |Lecture |Introduction to marketing |Blythe chapters 1 & 5 |
| | |Tutorial |Application of the product life cycle | |
|05-Nov | |Lecture |Marketing planning and strategy |Blythe chapters 2 & 10 |
| | |Tutorial |Case Study: Toyota Prius | |
|12-Nov | |Lecture |Market segmentation |Blythe chapter 4 |
| | |Tutorial |Concorde Case | |
|19-Nov | |Lecture |Branding and marketing communications 1 ...

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