Introduction
Earlier this century, mobile phone became the first communication technology to have more users in developing countries like Bangladesh. With the combination of two most recent technologies advancements-internet and mobile phone, a new service is thus enabled and the first such wireless internet commercial transaction is performed by the banking industry.
Mobile banking is a new technology in Bangladesh, started from 31th March 2011. Dutch Bangla Bank Ltd pioneered in mobile banking service in Bangladesh. Most of the people are informed about it but 52% of them are not interested to use it as they are happy in using traditional e-banking system.
Purpose of the Research
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Considering the problem of this study it would be the best to conduct the survey in the different location like shopping malls, in some rural areas, in some local mobile shops etc. The method of the survey should be the personal interview. Each respondent will be required to give 10 (Ten) to 15 (Fifteen) minuets to response to the answer of the predetermined questionnaire, from which the background of the research problem could be analyzed and it will help to make further decision.
The questionnaire will be classified in three separate sets for separate areas of respondents. The questionnaire for conducting the survey would as following:
1 Do you heard about DBBL mobile banking system?
a. Yes
b. No
2 Do you know about bKash?
c. Yes
d. No
3 You occupation?
e. Service
f. Business
g. Student
h. Agriculture
4 Where do you live?
i. Rural
j. Urban
5 Do you use any online mobile payment switch?
k. Yes
l. No
6 If you use, what is the name of that service?
m. Ucash
n. bKash
o. Ok banking
p. DBBL mobile banking
7 Why you are using this service?
q. Easy to understand
r. Easy to access
s. Lower cost
t. Good service quality
8 How this online payment switch helps you most in your regular activities?
u. Transferring cash
v. Making payment
w. Purchasing facility
x. Others
9 Why you are using bKash? (If someone answer b in question no 6)
y. Shopping facilities like discount or others
z. User interface
{. Easy payment mechanism than DBBL
|. Low cost
10 If there is any other online payment system that would provide more facilities than existing systems would you like to take that service?
}. Yes
~. No
Sample design
This survey will take place in 4 (four) rural areas, 2 (malls), and 15 (fifteen) mobile shop such mobile payment or recharge is done. This survey will cover approximately 10,000 (ten thousand) individuals located in those areas within the country. The sample will be selected on a probability basis from all those located areas. And the respondents will be eligible to interview that is they must be adult that is they must have the ability to open...
