Research Paper

3159 words - 13 pages

RUTLEDGE HVAC

A Marketing Plan Presented by:
Cassandra Rutledge

Table of Contents
Page
1. Company Description……………………………………………………………….2
2. Strategic Focus and Plan……………………………………………………………2
* Mission Statement………………………………………………………………2
* Goals……………………………………………………………………………..2
* Competitive Advantage…………………………………………………………2
3. Situation Analysis……………………………………………………………………3
* SWOT Analysis………………………………………………………………….3
* Customer Analysis………………………………………………………………4
* Company Analysis………………………………………………………………4
* Market Size………………………………………………………………………6
4. Market-Product Focus……………………………………………………………….7
* Market Product Grid……………………………………………………………7
...view middle of the document...

There is a market product grid that allows you to see who the company wants to market and a possible analysis of how many clients we plan to service throughout the year. This paper also has the organization chart that provides you with the structural formation of the company. In conclusion, you will see that Rutledge HVAC will be a very prosperous and profitable company for the Georgia area.

RUTLEDGE HVAC 2
1. Company Description
Rutledge HVAC was started in 2010 by Franklin Rutledge and Cassandra Rutledge in order to bring a comfortable air living environment to homes and business across the state of Georgia.
Rutledge HVAC strives to bring great service at an affordable price and exceptional customer service to all our native Georgia residents.
Rutledge HVAC originated in the northern part of Georgia and Rutledge HVAC plans to expand to all parts of Georgia.
2. Strategic Focus and Plan
This section covers three aspects that influence the marketing plan: (1) the mission, (2) goals, and (3) competitive advantage of Rutledge HVAC.
Mission
The mission of Rutledge HVAC is to provide our customers with the best possible heating and air service while keeping their financial needs in mind; at the same time generating enough income to keep our business expanding strongly throughout all of Georgia.
Goals
For the coming ten (10) years Rutledge HVAC seeks to achieve the following goals as follows:
1. Achieve highly skilled employees working within the company.
2. Possess an ample amount of company vehicles.
3. Obtain a substantial amount of marketing throughout Georgia.

RUTLEDGE HVAC 3
4. Provide money in studies and researches to prevent a no loss no refrigerate method
Competitive Advantage
Rutledge HVAC will provide excellent service to its clients along with specials and have the option to obtain a contract with the company that will provide you with service for free at the beginning of the summer and the winter.
3. Situation Analysis
This situation analysis starts with Rutledge HVAC talking about the SWOT analysis which is strengths, weakness, opportunities, and threats to the company relating to external and internal factors.
SWOT Analysis
Internal Factors | Strengths | Weaknesses |
Management | Experience management on board | Small size company can limit options |
Offerings | High quality products, unique | Many lower quality products |
Personnel | Good workforce, knowledgeable workers | Big gap if employees leave |
| | |
External Factors | Opportunities | Threats |
Consumers | Everyone needs air | Consumers trying to do HVAC themselves |
Competitive | Very unique name | New company |
Economic | Weather permits a need for HVAC | Many Georgia residents without jobs |
RUTLEDGE HVAC 4
Customer Analysis
The customers of Rutledge HVAC will be of a wide range. The residents of Georgia range from working middle class to the wealthy upper class. In the...

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