This website uses cookies to ensure you have the best experience. Learn more

Research Of Secret Recipe Essay

2441 words - 10 pages

Table of Contents
I. Introduction | ----------- | Pg. 2 |
I.1). Name of Restaurant Chosen | ----------- | Pg. 2 |
I.2). The Place we were visited | ----------- | Pg. 2 |
I.3). Background of Secret Recipe | ----------- | Pg. 2 |
II. Menu format use in the restaurant | ----------- | Pg. 4 |
III. Factors affect menu pricing in restaurant and ways to reduce food cost | ----------- | Pg. 5 |
IV. Management Component | ----------- | Pg. 6 |
V. Conclusion | ----------- | Pg. 8 |
VI. Referencing | ----------- | Pg. 10 |
Included Originality Report | | |
Included Presentation Slides | | |

I Introduction
1) Name of Restaurant Chosen: Secret Recipe Cakes & ...view middle of the document...

Training will be offered to new franchisee and the new employee to make sure they manage to run the business.
c) Secret Recipe also had established in prime urban locations and shopping malls in major cities of Cambodia, Thailand, Australia, Brunei, Indonesia, Singapore, Philippines and Pakistan. In Malaysian, Secret Recipe had been rewarded a Halal certification by Department of Islamic Development Malaysia. The sales range of the Secret Recipe was become more bigger and famous because it not only non muslim can go to the restaurant but for muslim they also can go and enjoy the food, many types of delicious cake and ice cream as well.
d) Started 2003, Secret Recipe start getting award from many different competition and from another aspect as well. One of it is most competition company award, Malaysian book of records, super brand of Malaysian(2003-2004) and the restaurant continues to achieve more reward and build the reputation a bit by a bit. From the beginning, Secret Recipe only sold the cake, after a day by a day, they started to created many types of cake. Example as cheesecake and fiber cake and so on. Different flavor of cake had attracted so many customer to come and taste it. Then, because of the cake had been like by the people of Malaysian, the Secret Recipe is starting famous in Malaysian. The outlet had became many and many, and then the Secret Recipe restaurant had expanded the outlets all around the state of Malaysian.
e) Secret Recipe also started to provide many types of food and beverages. All the food that provide is halal, after that, more and more people is coming to the Secret Recipe. The restaurant had became a food and cake restaurant. Still, the cake is the mainly menu of they. The Secret Recipe start from zero to billion of outlets. It is an amazing and delicious cake restaurant. Secret Recipe restaurant offers personalised and friendly full service for customer in order to let customer have better and comfortable dining experience, and enjoy the good food and precious time with family and friends together.

II Menu format use in the restaurant
4) One of the Menu format used by Secret Recipe are static menu, this is to make the customer easy to choose because this menu separate the food choices in groups, example like Beverages, Starter or side order, Asian Classic, Western, Pasta, Vegetarian, Pizza and Pies, Kid’s club and cakes. This is the common used menu.
5) Second, Secret Recipe is also using Standard Menu. For this menu format, the menu items are fixed. Mostly, standard menu are stay the same. However, this menu format they may also regularly delete the menu item or add a new menu item.
6) Third, Secret Recipe are using A La Carte menu. These menus are based on what the customer order. The main dish and side dish are different price so both are pay separately.
7) Fourth, Prix-fixe menu are also used by Secret Recipe to make promotion. Prix-...

Other Papers Like Research of Secret Recipe

Mee Rebus Current Market Situation Essay

818 words - 4 pages Current Market Situation After the research and investigation, we found that the Mee Rebus has potential in launching the ethnic fast-food chain. The original Mee Rebus is an Indian ethnic food, it dish with spicy kumara gravy garnished with a topping of eggs, bean curd, fried onions, fried shrimp and a slice of lime. Sometimes, Mee Rebus also called as Indian 'Sweet Potato Gravy' Noodles. The traditional Mee Rebus is topped with freshly cut

Kentucky Fried Chicken Essay

5932 words - 24 pages Kentucky Fried Chicken KFC is the largest fast-food chain in Malaysia and Brunei, serving world famous Original Recipe fried chicken which contains secret blend of 11 herbs and spices. Apart from serving finger-licking good food, they continuously aim for high quality and are committed to ensure food safety by stringent control to maintain their standards. Products They cook their products well above the minimum temperature recommended by

Change Management

1923 words - 8 pages The psychology of change: understanding the guiding principles of effective change management Most change management models in use today are in the form of a process or set of steps. In fact, the most effective processes or methodologies are based on research and the experiences of change management experts from years of trial and error in the field. However, the underlying lessons and principles that produced these change management

The Lego Company: Publish Or Protect

2511 words - 11 pages for using and accessing important trade information. However this way they are not compensating of the money spent on research and development. Pros and Cons of Trade Secrets According to the research and the cultural background of the company, the observations show a strong sign for keeping their technology innovations and developments as a trade secret. It is a risky decision considering keeping the information within the company as one cannot

All About Baking

4602 words - 19 pages form; gradually add 3/4 cup sugar beating until stiff peaks form. Fold into batter. 7 Dissolve baking soda in 1/3 cup cold water; stir into batter mixing thoroughly. 8 Pour batter into prepared baking pans. Dutch-Chocolate Angel Cake Upload a recipe photo Randy Mayor; Lydia DeGaris-Pursell * * * * The secret to a perfect angel food cake lies in beating the egg whites and then stabilizing them with cream of tartar. Dutch

Marketing Problem

2031 words - 9 pages high price and promptly moving away from the country tradition will generate doubts where the customers are. Secret Recipe is a well know brand for producing of cake. When started serving food, the food chain was given another brand not same as Secret Recipe. This is because when customers go to Secret Recipe they have in mind they are going to get the best cake in the world and not the food they serve. The separation of the Coffee from the original

Case Study

1336 words - 6 pages Title of the Case: “KRISPY KREME” Time Context: Summary/Abstract: Krispy Kreme began in the mid-1930s when a doughnut maker named Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry chef out of New Orleans. Rudolph moved from to Winston-Salem and, on July 13, 1937, he opened up a wholesale business selling to local grocery stores. People walking by Rudolph’s plant began requesting hot doughnuts, so he cut a hole

Ela 2.Docx

587 words - 3 pages ELA October 1, 2012 My Recipe for Success What is your favorite type of cookie? Chocolate chip cookies are the most popular choice. They just melt in your mouth once you bite into them. Also, they are probably the easiest to make. Once you start eating, you cannot stop. However, not all chocolate chip cookies are like that. They can be over cooked, or too sweet. Now I will share with you my secret recipe. First, check to see if you have

Entrepreneurial Leadership

1197 words - 5 pages been a result of the company upholding 5 keys principles which the company calls their “Recipe of Success” (, 2010) • The Best Salesman is the customer. • Every Position at the Company has Value. • Know What You’re Good at-and Stick with it • Quality is Everything • Employee Incentives Go a Long Way The fact that Five Guys’ does not do advertisement or marketing is ingenious. The company’s philosophy is that they let the product

Krispy Kreme Scandal

1015 words - 5 pages quality ingredients and a vertically integrated production process with a unique retail experience featuring their stores' fully displayed production process, or doughnut making theater. The Krispy Kreme brand has several unique elements that have helped them create a special bond with their customers. Their doughnuts, which are made from a secret recipe that has been in their company since 1937, have a one-of-a kind taste that generations of loyal


743 words - 3 pages wanted them to share their secret recipe, which was not acceptable Coke’s exit and by the end of 70’s, the Indian market. Coca-Cola re-enter the Indian market in the early 90’s becoming a major competitor of PepsiCo who had entered the Indian market in 1986. Because Coca-Cola had chosen to leave the market than re-enter it cost them time, energy and money to build the relationships again with the government officials and they were spending large

Related Essays

Secret Recipe Essay

898 words - 4 pages that front office department has to take note, which is the front way of our hotel. | B | Yes, thank you for reminding. I will inform the concierge to keep their eyes on the front way of our hotel so that the traffic will flow smoothly. | A | That’s good. We are now moving to the next department which is the housekeeping department. (C), may I know is there any preparation that housekeeping department will be carried out to handle the

Case Study In Entrepreneurship Secret Recepi

2935 words - 12 pages ENTREPRENEURSHIP CASE STUDY ON SECRET RECIPE PROGRAMME: EXECUTIVE MASTER IN BUSINESS ADMINISTRATION EMBA-Entrepreneurship – Case Study “Secret Recipe” Page 1 Table of Contents I Declaration ..................................................................................................................................... 2 II Executive Summary

How To Save Water Essay

2174 words - 9 pages ABOUT US Founded in 1997, Secret Recipe made its mark, renowned for its extensive range of fine quality gourmet cakes. It has since evolved to become one of the fastest growing lifestyle cakes and café chain in the region with over 300 café outlets to date. Secret Recipe Cakes & Café's concept can be found in prime urban locations and shopping malls in major cities in the region including Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila

Product Strategy Coca Cola Essay

1439 words - 6 pages budget for maintaining its differentiation strategy. The key success factor in a differentiation strategy is to make it either very difficult or very expensive for competitors to replicate the product. This statement is strongly support the differentiation strategy used by Coca-Cola as reflected on its secret ingredients. The thing that actually made Coca-Cola sustained is of course the secret recipe for Coca-Cola. The recipe of Coca-Cola contains a