Business research is a systematic process of acquiring and analyzing relevant business data for aid in making business decisions .The primary purpose of business research is to reduce risk of a marketing decision. Business Information system and decision support system simulate the business research process.
A decision support system consists of business activities stored in an organized manner for retrieval .A business information system provide the manager with information about events and trends in different arenas .
The emerging trends that affect business research include: Technology, economic, political, cultural, social and competitive arenas.
Emerging hierarchy of research-based decision makers.
Top tier which consists of visionaries where every decision is made and guided by business research.
Middle tier which consists of standard decision makers where only some decisions are made by business research
Base tier which consists of intuitive ...view middle of the document...
In contrast poor research is carelessly planned and conducted, resulting in unreliable data that can’t be used to reduce decision making risks.
The research process
The research process consists of clearly defined steps but does not require completion of one step in order to move on to the next .Some steps are carried out simultaneously but the steps are necessary in order to keep the project orderly.
Ethics in business
Ethics are standards of behavior that guide moral choices about our behavior and our relationships with others. Ethical standards differ across different cultures. The goal of ethics in research is to ensure that no one is harmed or suffers adverse consequences from research activities.
Ethical issues involve: Employment practices, human rights, environmental regulations, corruption and moral obligation of multinational corporations.
Ethical dilemmas are situations where none of the available alternatives seem ethically acceptable .They exist since most real world decisions are complex.
Types of ethical violations
They include: violating disclosure agreements, breaking confidentiality, misrepresenting results, deceiving participants and avoiding legal liability.
Ethical Treatment of Participants
Research must be designed so that a respondent does not suffer physical harm, discomfort, pain, embarrassment, or loss of privacy.
The researcher is expected to follow guidelines such as: Explain study benefits, explain participant rights and protections and obtain informed consent.
Responsibility for ethical behavior rests with the researcher who, along with assistants, is charged with protecting the anonymity of both the sponsor and the participant. All individuals have a right to privacy and researchers must respect that.
Researchers protect participant confidentiality in several ways: Obtaining signed nondisclosure documents, restricting access to participant identification, revealing participant information only with written consent, restricting access to data instruments where the participant is identified and nondisclosure of data subsets.
Deception is camouflaging true research objectives. In a situation where the participant was intentionally deceived they should be debriefed once the research is complete .This explains the truth and any reasons for any deception.