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Research Methodology Lecture 01 To 04

1546 words - 7 pages

BUS 405
Research Methodology

LECTURE 01 - 04

Course Instructor
Lecturer, Department of Management
School of Business, Campus 02
Bangladesh University of Business & Technology (BUBT)

(Developed for facilitating the students of BUBT only
and, thus, General Circulation to anywhere else is strictly prohibited)

After completing this week’s lectures, you are expected to
# Define Research
# Describe the Objectives of Research
# Elucidate the basic Classification of Research
# Elaborate Research Process Briefly
# Critically discuss the Principle of Scientific Research


Research is simply the process of ...view middle of the document...

In other words, research done chiefly to enhance the understanding of certain problems that commonly occur in organizational settings, and seek methods of solving them can be named as Basic Research.


When a research work (Basic/Applied) is done in accordance with the rudimentary principles of science, it is called scientific research. More elaborately, if any research work (Basic/Applied) possesses the ‘HALLMARKS OF SCIENTIFIC RESEARCH’, it is then could be treated as a Scientific Research.


Hallmarks of scientific research are the main distinguishing characteristics of a scientific research which isolates it form other types of general research. These are discussed as follows:

1. Purposiveness: It refers to a definite aim or purpose of any research study. Research works carried out with purposive focus have perceived to achieve this Hallmark.

2. Rigor: Means carefulness, scrupulousness, the degree of exactitude in research investigations. Good theoretical base and a sound methodological design add Rigor to a general research study.

3. Testability: Researcher develops certain hypotheses in their research studies. If these hypotheses can be tested by applying certain statistical tests to the data collected for the purpose, then they incorporates Testability.

4. Replicability: If the results of the tests of hypotheses are supported again and yet again when the same type of research is repeated in other similar circumstances, then it integrates Replicability to any general research work.

5. Precision and confidence:
Precision refers to the closeness of the findings to “reality” based on a sample. It reflects the degree of accuracy or exactitude of the results on the basis of the sample, i.e. to what really exist in the universe. And Confidence refers to the probability that estimations of research are correct.

6. Objectivity: This principle suggests that the conclusions drawn in any scientific research must be found through the interpretation of the results of data analysis based on the facts of the findings derived from actual data, and not on any researchers own subjective or emotional values.

7. Generalizability: It means the scope of applicability of the research findings in one organizational setting to other settings. Hence it suggests that the research sampling design has to be logically developed and a number of other details in the data-collection methods need to be meticulously followed.

8. Parsimony: Refers to the simplicity in explaining the phenomena or problems that occur, and in generating solutions for the problems. Hence, Parsimony can be introduced with the help of a good understanding of the problem, proper identification of important factors that influences research interests and also with a good conceptual theoretical model.

Generally any research study can...

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