Research Applications Paper

553 words - 3 pages

Research Applications Paper
Valerie Smith
University of Phoenix
HRM/558
Research in Human Resource Management

Human resource is where you define the strategy and plan that is necessary to implement the company’s mission, goals, and vision. Also, human resources strength in decision making and implementation of strategies and hiring process is very important to the company’s bottom line. In this paper, the goals of research in HR will be discussed, the comparison of the applications of primary and secondary research, and an explanation of how reliability and validity are used and why they are important to human resource research.
The goals of research in HR are to understand the resources that are available to a company. Also, research will help a company understand what weaknesses they have and also its strengths. ...view middle of the document...

Focus groups, surveys, field tests, interviews, and observations are all examples of primary market research. Primary research lets you investigate an issue of specific interest to the business, get feedback about a website, assess demand for a proposed service, gauge response to various packaging options, and find out how much consumers will pay for a new product. Also primary research is more costly and it is collected first hand. Primary research provides more detailed information than secondary research. Secondary research is research that is gotten from other sources. Human resource uses information that is from the internet, newspapers, books, background checks, and references to gain more insight into the right information to answer the question at hand. Both of these researches are very important because they provide two different types of information. For example when a candidate is in an interview (primary) they are doing well and appears to be the best possible choice but when investigations (secondary) like a background check and a reference check may provide data that the candidate has had a crime sheet that they were trying to hide.
Reliability is used and important in human resource because it gives information as to whether or not a test that is given is to employees is true. If the test was given again could it be relied on.
Validity is used and important in human resource because it can provide insight into the testing and other methods when assessing the employees. It is quite important to make sure that the tests that are given are valid.

References:
Devault, Gigi (2013). Primary Research. About.com Market Research. Retrieved from http://marketresearch.about.com/od/market.research.focusgroups/g/Primary-Research.htm
The Difference Between Secondary and Primary Market Research (2013) Retrieved from http://www.allbusiness.com/marketing/market-research/1310-1.html

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