1. Advice report
2. Budget: 100,000, limitations, personal wants.
3. Hotel manager
4. You should discuss the final date with the manager
5. With the hotel manager.
6. 20 pages for the report. Crystal clear.
Kings Hotel cannot compete with their modernized competition because of their old-fashioned services and interior. Customers complain because they can’t have breakfast in their hotel. The hotel suffers from lack of promotion and extra facilities.
How can Kings Hotel survive the tyranny of their modernized competitors and compete with their rivals while increasing profit again?
During our research we took several restrictions into accounts, law restrictions, financial restrictions and personal restrictions.
We used lots of resources. We have interviewed to the hotel manager, we did some desk research and therefore read some journalistic reports about the competitors, and took a survey from the customers about the wants and needs.
First we are going to discuss the current situation of Kings Hotel, then we will explain the problems they face. Secondly we will set up a plan of approach to clear up what they could do to innovate their hotel in the right way. We also are going to discuss the financial plan of our solutions. Lastly we will come with a conclusion and give recommendation of how they could proceed to make their hotel profitable again.
The issue that Kings Hotel is struggling with is that they are keeping behind when it comes to their innovation. Their competitors are updated to European standards in contrast to Kings Hotel which looks tired and lacked extra facilities.
We detected that customers are likely to go to Kings Hotel’s competitors because these hotels fulfill the customer needs. These needs require a modern interior, room service, telephone facilities and porters. Kings Hotel cannot provide these needs at the moment. Therefore Kings Hotel has lost lots of profit lately.
Kings hotel has to innovate to keep their doors open and to keep their head above the water. Therefore they need to modernize their interior and come up with certain services. These services includes room service, door service, luggage service and different culinary supplements. Kings Hotel also has to find a way to differentiate themselves from their competitors who are already on a level that Kings Hotel should be. The Kings Hotel could differentiate themselves by coming up with some cultural activities. These activities could be fulfilled by giving the customers some cultural food. Each...