Submitted for Partial fulfillment for
The Award of the degree of Master in
J K BUSINESS SCHOOL
SOHNA ROAD, GURGAON (HARYANA)
SUBMITTED TO: SUBMITTED BY:
PROF.KHUSHAL KATARIA HEMANT PAL SINGH
FACULTY GUIDE ROLL. NO.-JKBS083193
J K BUSINESS SCHOOL ...view middle of the document...
KHUSHAL KATARIA (Department of Management, JKBS).
His initiative Keen interest, expert and valuable guidance at every step
Provided a constant Source of inspiration and encouragement to me for
Intensive studies in the subject. I am deeply indebted to His.
I am very much thankful from bottom of my heart for precious contribution
of Mr. BHUPENDRA SINGH, who provided his best help.
HEMANT PAL SINGH
MBA II SEM
I here by declare that project work “SWOT analysis of Reliance
Communication with competitor” is an honest attempt, to put entire finding on actual data gathered through personal investigation with the managers, employee and market report of the Company.
The work presented is my original piece of work and not been submitted to any other place for any degree or diploma.
I also declare that all information gathered by me during the course of project at RELIANCE COMMUNICATION LTD.
PLACE: GURGAON HEMANT PAL SINGH
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
o COMPANY PROFILE
o HISTORY OF THE ORGANIZATION
o ORGANISATIONAL STRUCTURE
o CONCEPT OF RELIANCE COMMUNICATION
o MARKET OVERVIEW
CHAPTER 2: MAIN STUDIES
o INTRODUCTION OF THE TOPIC
o THE PROBLEMS BEING FACED
o WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE PROBLEM
o STRATEGIC WEAPON OF RELIANCE
o ADVERTISING & PROMOTION STRATIGIES
CHAPTER – 3: RESEARCH OBJECTIVES &METHODOLOGIES
1 RESEARCH PROBLEM
3 RESEARCH OBJECTIVE & SUBJECT OBJECTIVE
5 INFORMATION REQUIREMENT
7 CHOICE OF RESEARCH DESIGN
9 RESEARCH INSTRUMENT USED
11 SCHEMES, PRODUCTS & SAMPLE SIZE
13 FIELD WORK
CHAPTER 4: DATA ANALYSIS & INTERPRETATION
o DATA INTERPRETATION & FINDING OF CUSTOMER SURVEY
o MARKET SHARE OF MOBILE SUBSCRIBERS
CHAPTER 5: CONCLUSIONS
CHAPTER 6: SUGGESTIONS
These days’ organizations are looking forward to obtain competitive edge over their competitors through highly developed employee skills, distinctive organizational cultures, management processes and systems which are in contrast to traditional emphasis on transferable resources such as equipment that can be purchased any time by the competitors.
In RELIANCE also much work is done to develop the Marketing competencies so as to have better results. In this context a part from the various departments the Marketing sales department has got...