This website uses cookies to ensure you have the best experience. Learn more

Rebranding Essay

811 words - 4 pages

branding

MARKET STRATEGY

1. The price

There are several types of hotel rooms are provided including single room, double room, business king and business twins, which are charged £150, £250, £300, £450 for one night respectively. We also decide to set the price based on the area in every city. For instance, Premier Cru in London is always more expensive than these in Birmingham and Edinburgh. Besides, the change in price is obviously executed when the hotel upgrades to four stars. According to Premier Inn hotel, the average price for single room is £100 instead of £150 in Premier Cru, £200 instead of £250 in Premier Cru. It is less £50 compared with the four stars Premier ...view middle of the document...

(McCaskey, 2008).
When a hotel decides to rebrand an upgrade to higher level, the group of customers they serve nearly changes. We will focus on the medium and high classes and perhaps these classes will be approaching to the hotel like Premier Cru.
3. Entertainment
+ New services:
Some extra services are possible to include when customers make a booking such as transferring from airports, excursions and beauty treatments. Most services and be requested prior to arrival and can be included in the total all inclusive hotel deals. In addition, we also have nightclub, gymnasium, swimming pool, spa, beauty and nail service, salon with hair dressing.
Nightclub: Enjoy the vibrant, lively and unique atmosphere of the Premier Cru’s nightclub, conveniently situated in the hotel grounds. Premier Cru’s safe and friendly environment is perfect for any party mood. If you are with friends, you can reserve a table for your exclusive use, alternatively just come along and soak up the party atmosphere. Premier Cru is open to both residents and non-residents. Entrance is free on a Thursday and Friday night, £5 before 22:00 on a Saturday and £10 after 22:00 for non-residents.
Exclusive Health Club: Discover the Health Club at Premier Cru. We offer extensive gym membership with many benefits and our packages include:
• Indoor heated swimming pool
• Spa pool
• Steam room
• Air conditioned gym.
• Discounted Spa treatments
• Access to exclusive member discounts throughout the hotel
|Membership Type |
|Annual Payment |
|Monthly Direct Debit |
| |
|Single Full |
|£450 |
|£45 |
| |
|Joint Full (2 adults) |
|£790 |
|£79 ...

Other Papers Like Rebranding

Marketing Essay

1584 words - 7 pages “Former Sydney Kings and Australian Boomer’s captain, Jason Smith. In my opinion the fault falls on basketball Australia and the professional participant teams. What’s good that new efforts are going on from Basketball Australia as they led rebranding project in 2009, “rebranding exercise to develop and position the sport for future growth and development “Mr. David Thodey Chairman board of Australia “ principle of Marketing 5th edition

Proudly Nigerian Essay

572 words - 3 pages . Our peace stood out and all the people of Nigeria began to smile. Just when it seems things were getting better the great man passed on. It seems like the country was going to go into chaos, nonetheless we saw the rise of the lucky man himself president goodluck ebele jonathan, this gave birth to the rebranding of Nigeria, gone are the days of bad reputation the bad image has been eradicated. We are known as creative, intelligent people

Britishness

574 words - 3 pages society. With his campaign of rebranding Britain, Tony Blair preferred to identify New Labor’s sense of “Britishness” with tolerance, openness, and internationalism, a kind of “enlightened patriotism”, as he called it. From a personal point of view and in agreement with other scholars, the national identity of the UK could be seen as ‘a personal badge only worn in the world of football’.

Gmg Debacle

1151 words - 5 pages leased Boeing 747-300 to the fleet starting wide body operations, this proved to be a White Elephant in an era which saw Global economic problems and an unprecedented peak in oil prices, thus causing a substantial loss to the carrier, the 747 was eventually phased out after just five months of service. On 17 June 2009, a local conglomerate Beximco took 50% stake in the airline, rebranding it and raising service standards to a higher level In

The Joint Commission

1285 words - 6 pages help improve the quality of health care to the American public. JCI can be found in 90 different countries, their regional offices can be found in three countries: Singapore, Dubai, and Italy—providing quality and safety for Asia-Pacific, the Middle East-Africa, and Europe regions. Conclusion In recent years, The Joint Commission was having problems maintaining its income because of the U.S. recession. In The Joint Commission Rebranding: How

B204 Tma 03

2380 words - 10 pages that were involved with the project. Since my return after the Christmas break I have been investigating the costs associated with my EBI proposal. This has involved me sitting down with various suppliers and agencies to discuss costs involved with the rebranding of the main site. Reflecting on my study of change over the last five weeks I plan to propose to the senior leadership the need to carry out the rebranding change in a pilot area first

The Dixon Group

2553 words - 11 pages : When to different organization merge together and make one company, daily organizational activities hampered and some chaos created. To get the better organizational activities inside and outside of the company some changes needed and they are discussed below- • Rebranding is necessary to get notice the customer about the changes had happened through the companies and to ensure the better customer satisfaction toward the company. • As two

Dr. Pepper/ Seven Up Inc.: Squirt Brand

2553 words - 11 pages common misconception that Squirt was an isotonic sport beverage, which led to consumers thinking the soft drink was considered ‘healthy’. After Dr. Pepper/Seven Up Inc. was put in control of the brand a rebranding was requested by Cadbury Schweppes in an attempt to increase sales. This rebranding moved away from the extreme sports and athletic segment and wanted to focus on the average everyday experiences with Squirt involved- a more typical soft

An Analysis of the Business Environment of Three (3) Caribbean Islands

1842 words - 8 pages ://www.pwc.com/bb/en/aboutus/barbados/infrastructure-and-social.jhtml Rojas-Suárez, L. & Elías, C. (2006). Policy perspectives for Trinidad and Tobago: from growth to prosperity. New York: Inter-American Development Bank Springer, B. (2011). Barbados rebranding as A “Centre of excellence” Destination. Retrieved from: http://businessbarbados.com/entrepreneurs-forum/barbados-rebranding-as-a-centre-of-excellence-destination/ The Central

Business Proposal

1468 words - 6 pages into the new movie. Loyal LEGO owners were instructed, by LEGO, to make whatever their imaginations came up with then to re-brick another thing using the same bricks all on film (LEGO, 2013). Showing loyalty, core value, and purpose of LEGO’s to the masses. There were four winners and LEGO delivered on their promise and shown them in the movie. All prices in the market remained the same (Reality, 2013). Rebranding LEGO’s best clients are

Business Plan

1614 words - 7 pages opt for power rebranding. In this regard, weakness is that the company would not be able to maintain the initial brand that it is reputable for. Regarding how a company’s leadership might be interested in particular issues; the promotion strategy would be a costly exercise. Relatively, in the Marks and Spencer clothing, Rowe is not expected to give details about the vision that he has for the Marks and Spencer clothing. This decision is

Related Essays

Where Needs Rebranding The Most? Essay

783 words - 4 pages From the results I have acquired, I have come to a conclusion that Dover is in need of rebranding the most. Their prominent age group is 60+, this can suggest that the area doesn’t attract the younger/middle ages that tend to work within the secondary and tertiary industry. This means that the business sector is suffering from deprivation and high vacancy numbers which can lead to deindustrialisation. Although Dover have prominent age group of

Discover Card Rebranding Essay

1209 words - 5 pages Media Planning and Buying, Public Relations, and Conclusion of Discover Financial Services Rebrand Campaign By Jennifer Grant and Chad Lacey Traci O’Neill Integrated Marketing Communications Montana Tech of the University of Montana March 7, 2013 Media Planning and Buying In an effort to maximize effectiveness of our media planning and buying strategy, we are targeting the following consumers: 1. Adults with a credit score of 750 or

Marketing Essay

4090 words - 17 pages Gatorade introduced the concept in 2010. As a result, this concept is new in the world of sports drinks and has not had the chance to be fully embraced by consumers. Gatorade’s G-Series customer creation process in still underway and only time will tell if consumers will agree to the benefits promised to be delivered before and after exercise from the addition of Gatorade Prime and Recover. Opportunities 1. Acceptance of rebranding: After an

Accenture Essay

2784 words - 12 pages the ruling granting its independence, the license to use the Andersen Consulting name was to expire December 31 2000. After spending $7 billion in building the brand over many years, it now had to find, implement, and introduce to the world a new name in a matter of months. This rebranding coincided with a new positioning that reflected the organization’s further growth and broadened capabilities. History In 1913, Northwestern University