This website uses cookies to ensure you have the best experience. Learn more

Radio And Television Advertising Essay

693 words - 3 pages

Radio and Television Advertising

We are constantly surrounded by advertising. From bus stop benches to televsion
commericals. Everywhere we lookd something is being advcertised. Two of the
best ways to advertise are radio and television. These two mediums effect
virtually everyone. Most of us listen to the radio or watch televison at some
point each day. Because of this, many of us are able to remember products by
the jingles or slogans that are used. An example of this is the slogan for
Charmin tissue. Anytime you see Mr. Whipple you think of Charmin, and the
slogan "Don't squeeze the Charmin." This type of advertising keeps the products
in the mind of the consumer. Therefore, when the consumer goes to the market,
he will reach for the Charmin.

Before deciding which medium youshould advertise in, there are some questions
you should ask yourself. The potenetial advertiser should know who they are,
what they are selling and to whom they are ...view middle of the document...

It can and does go everywhere. Its
weakness, which can also be viewed as a strength is that it sis limited to tow
things, sound and silence. Radio also works on the power of suggestion and the
imagination of the listener. Radio advertising rate are determiend by the size
of the listening audience. The size os the audience is determined by polls,
census data and surveys. Because radio has a lost of competition for its
audience, the audience you are paying for is anticipated and potenetiol, it is
not guaranteed. Audvertising in radio is bought in "spots." These spots can
run form 10 seconds to 60 seconds. You have the option to choose when you would
lke the spot to run and how many times you would like for it to run. If you
choose prime rate, the spot will cost you more, however it is guaranteed to run
at a certain time.

Televeiosn is the strongest medium to advertise in and also the most expensive.
Like radio, the cost of advertising on television in. The television day is
broken down as follows, morning, midday, early fringe, primetime and 11 pm to
sign off. Morming and midday are usually filled with local shows, game show,
soaps and perhaps even a midday movie. This time period is aimed at the
housewife or homebody. Early fringe runs from 4pm to 7:30pm, during this time
varied programs are shoenincluding news, kiddie shows or rerun comedies.
Primetime is the most expensive time to advertise. This is when most people are
in fromt of their televisions and the network shows are run. Primetime is from
8:00 to 11:00 pm. From 11:00pm to sign off, the audience dwindles. Most people
retire for the evening. During this time the news is shown, movies and other
reruns. There are seaasons in televeison programming. The most expensive
season to advertise in is fall. This is when new network programming begins.
Duringthis time an abundance of back to schoold ads are shown. Then before you
know it the holidays are here and there are even more reasons to advertise.
Then again at the end of summer things pick up and the cycle begins again. Both
radio and televiosion advertising are good ways to make your product or service
known. Hoever the key to any successful advertising is to know your market. By
doing this you will know the best way to promote your product.

Other Papers Like Radio And Television Advertising

Marketing Essay

2602 words - 11 pages - traditional measured media advertising: any message broadcast to the public through conventional means such as television, the Internet, radio, and magazines measured media- media that are closely measured to determined advertising costs and effectiveness: television, radio, newspapers, magazines, and outdoor media below-the-line promotion- a promotional effort that includes in-store promotions, coupons, dealer discounts, and product placement

1. Tv Advertising Has Faded in Importance

594 words - 3 pages MARKETING DEBATE—Has TV Advertising Lost Power? Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse than, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV

Types of Advertising

889 words - 4 pages heard and sometimes the impact of radio advertising is lost. The best way to overcome this is to repeat your message regularly - which increases your costs significantly. If you cannot afford to play your advertisement regularly, you may find that radio advertising does not generate strong results. Television Television has an extensive reach and advertising this way is ideal if you cater to a large market in a large area. Television

Gay Lingo

2533 words - 11 pages . Organizing several events or sponsoring them makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products. Broadcast advertising – Television, Radio and

The Golden Era of Radio

4001 words - 17 pages enthusiasts built inexpensive homemade radios and experimented with this new technology. In many ways the hobbyists were like today’s surfers on the internet, constantly exploring and searching. (Broadcasting Radio and Television) In 1917 the government realized the massive implication of radio technology in the military for espionage and submarine warfare. The government feared the use of radios for the purposes of mass propaganda and espionage

Future Of Radio And The Internet

1039 words - 5 pages adapt to remain in use. The most likely way for this adaptation to occur is for most of radio broadcasts to be transmitted over the Internet. Mode of the delivery is, irrelevant compared to quality of programming and content, including advertising. Whether wired or wireless we should see radio in the broader view, as an ideal medium for communication but without the "old radio" constraints.When television first arrived it was described as "radio with

Research Answers

1196 words - 5 pages variety of geographical markets. Despite the rise of television, cable, and the Internet as advertising platforms, radio advertising "still makes sense". During the recent economic downturn, some businesses stayed away from radio, fearing that as people lost jobs, there wouldn't be as many commuters during drive-time hours. But that seems to have settled down. "It is still really relevant, but a lot depends on the market. However, because the medium is


2065 words - 9 pages According to the online google dictionary, Advertising is a form, either written or orally, that attempts to sell something whether it is a product or particular view. Advertising takes in the form of pamphlets, radio, television, internet and much more. A common misunderstanding is that advertising differs from marketing, a business practice unto itself. There is a wide variety of ways in which an advertisement may reach the public, but not all


362 words - 2 pages in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind. The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public

Hum176 Wk2 Mediaconvergence Worksheet

626 words - 3 pages resources” (Lule, J. (2012) Exploring media and | |and how has it affected everyday life? |culture (1st. ed.) Irvington, NY: Flat World Knowledge, Inc.). This means technologies | | |such as television, radio, newspapers are available through one venue, such as a | | |smartphone or computer. The author did make one statement in the text I do not quite

Advertising Agencies

1204 words - 5 pages service. The Art Director knows what appeals to the customers and will include their artistic skills within the advertising design. The Media Planner deals with different types of media, for example, television, radio, newspapers, online and chooses or combines these to create the right message to their customers. Cadburys has been using the advertising agency ‘Fallon’ to create their campaigns since 2006. Fallon was founded in Minneapolis 1981. The

Related Essays

Project Essay

255 words - 2 pages order to stimulate sales and increase profits. For a long time, television, radio, newspapers, and magazines have dominated the advertising media. Now, online advertising is becoming the driving force in many advertising initiatives and efforts (Kotler and Armstrong, 2010). The Internet consists of globally interconnected computer networks that offer companies inexpensive and convenient tools for advertising and communicating with their

Early Draft Questionar Essay

1538 words - 7 pages time. Your willingness to participate is greatly appreciated. Survey II 1. In what advertising mediums are you presently advertising? [Unaided, check responses given] 2. Considering the advertising mediums you presently are using, what percentage of your advertising budget is devoted to each? Q1 Q2 r Television r Newspaper r Radio r Outdoor r Directory r Web r Other 3. How would you describe your target customer? a. What age group do

Advertising In Media Essay

1377 words - 6 pages . What is media advertising? Media advertising is a form of advertising through things such as radio, television, print, and digital. Every day we come across some type of media advertisement that is targeting different audiences. Many companies use media advertising to broadcast their businesses. When developing a creative strategy in advertising, it is a great idea to use the “SWOT” analysis. The meaning of SWOT is ,”strength, weaknesses

Social Essay

330 words - 2 pages Media : In general, "media" refers to various means of communication. Media refers to communication devices, which can be used to communicate and interact among two or more people. Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of