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Quality Management Essay

796 words - 4 pages

Effects of Quality Management on Domestic and Global Competition Paper

Effects of Quality Management on Domestic and Global Competition Paper
Quality Management within any organization is important because it will guide the organization to success. The goal that the organization is looking to accomplish will heavily depend on what quality of service is offered to the customers. Managers, who provide quality service will increase the level of satisfaction to the customers. Businesses aim to provide the highest level of quality service and products to their customers. In this paper the student will compare and contrast two organizations, one in global market and ...view middle of the document...

The company cut more than $6 billion in costs since 2003, including more than $4 billion in non-labor costs (American Airlines, 2008).
Lufthansa Airlines also has a long -term strategic plan for the success of their airline; this airline is always developing techniques for effective communication to ensure that their employees apply total quality to their work. This airline strives to ensure long-term competitiveness in the global market. A successful strategy for developing markets and sales activities relies strongly on the strategic orientation of an airport as well as the relevant market and customer needs. That is why Lufthansa services are always based on a thorough assessment of their markets, customer base, potential, and existing processes (Lufthansa, 2011)
1. Distribution Channel management –Secure and increase airline revenue and reduce cost
2. Airline- e commerce strategy- using the Internet as a strong platform for information and sales.
3. Airline revenue management and pricing policy- Marketing and sales
4. The sales/distribution strategy and planning- this includes assessment, identification, improvement, and implementation.
Competiveness in the global and domestic market
The approach for long-term success in the global and domestic market assists both companies in increasing new and innovative plans. These plans should meet the requirements of the customers and the industry in, which they serve. Both airlines have affective strategies in meeting their long-term goals through management, employees, and quality service. Strategic management consists of the...

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