There are many outlooks and point of views on what the word quality means. Although there is no clear definition for the word quality, Goetsch and Davis (2010) define quality as a dynamic state associated with products, services, people, processes, and environments that meets or exceeds expectations and helps produce superior value. Quality is based on a matter of opinion of what an individual or group believes a product, service, or idea is worth. Quality differs in the eye of the beholder.
There are two components to total quality: What and how. The how component has 11 critical elements:
1) Strategically Based – The strategic plan of a total quality organization is designed to give it ...view middle of the document...
10) Unity of Purpose – This means that internal politics have no place in a total quality organization. Rather, collaboration should be the norm.
11) Employee Involvement and Empowerment – The purpose of this element is the likelihood of a better plan by bringing more minds to bear the situation and to promote ownership of the decisions by involving the personnel who will have to implement them.
One pioneer of the use of total quality in management was W. Edwards Deming. Deming was total quality pioneer who had achieved the status of internationally acclaimed quality expert. Considered by many as the founder of the total quality movement in management, Deming was most widely known for creating the Deming Cycle, which was developed to link the product with consumer needs and focus the resources of all departments in cooperative effort to meet those needs. Deming also was famous for creating Deming’s Fourteen Points and Deming’s Seven Deadly Diseases.
Because the business management market is so competitive today, implementing a total quality approach to how a company manages itself is a useful for companies seeking sustainability in their respective business market. Total quality is constantly changing and evolving. Such so will companies that implement the total quality approach, because the business...