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Qrt2 Task 1 Essay

3106 words - 13 pages

Since the creation of humans, business has been established. For example, People around the world have long been selling merchandise in exchange for gold, and they have long been driving to stores to purchase goods. With the technological evolution, this practice has changed. Today, people don’t even have to go to the store to buy what they want because they have the possibility of having the market virtually present in the comfort of their own home. In regard to this, any business that expands its market online will basically profit in expansion moving from a local to a global market. In this case, the income will be largely intensified.
Home Dress’n X is a company that specializes in ...view middle of the document...

Hence, the customers’ feedback is paramount to sustaining the business. Indeed, it does make great sense for any business to go online to enhance its market and take the business to the global market where it can be viewed and accessed worldwide. It will be a great step towards more success to move Home Dress’n X forward, so it would bring more profit. Instead of having a website that only focuses on what is being sold, it would be best for Home Dress’n X to show the variety of styles of clothes that are in the stores, show the different patterns and the different colors according to their arrivals. Also, it would be beneficial for Home Dress’n X to give its customers the option to buy online. Consequently, this will attract more customers to the site and promote more sales.
The products that Home Dress’n X offers will be sustainable in an online market due to the market demands for new trends at reasonable prices. Home Dress’n X has some good quality and brand name products that are sold up to 60% off their value at competitors’ department stores. Among the big competitors Home Dress’n X faces are Macy’s, JcPenney, and Kmart. These three stores have been in business for a long time and are known for the brands they sell.
The SWOT Analysis, a structured study that identifies an organization’s internal strengths and weaknesses, along with its external opportunities and threats, is used in the chart below to show the contents of the competitors’ websites, the graphics, load time, ease of use, and ecommerce options.

The SWOT Analysis of the Competitors:
Competition Strengths Weaknesses Opportunities Threats
Macy’s • The graphics are colorful and eye catching

• 18,812 sites link to Macy’s website

• Ease of use

• Can add a “Pin it” button to the product type pages, allowing shoppers to share articles through Pinterest • Load time: 3.067seconds

• Macy’s annual revenue growth rate from 2008 to October 2011 is only 0.5% • Focused on email offers derived from consumers’ shopping history

• More Internet transactions have been made; Macy’s Internet business rose 40% from the last quarter of 2011

• Launch of new iPhone and Android apps from Macy’s • 79% of sites faster

• Competition: JcPenney, reducing the price of its merchandise

JcPenney • The graphics are colorful, attractive, eye catching, and trendy.

• 10,103 sites link to JcPenney’s website

• Ease of use • Load time: 1.897 seconds

• Cut inventory revenue
• A 24.8% annual recorded growth in 2012

• Cyber Monday

• Shifting internationally could positively impact the online market

• Enhanced online retail expenditure • 57% of sites are faster

• Competition: Kohl’s, Macy’s, Sears


Kmart • The graphics are well presented in size, colors, and languages

• Ease of use

• 6546 sites link to Kmart.com • Load time: 2.162 seconds

• Low marketing budget
• A 2.0% annual recorded growth in 2012

• Cyber Monday • 64% of...

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