This website uses cookies to ensure you have the best experience. Learn more

Qrt Ebusiness Task 1 Essay

5311 words - 22 pages

Online Business Expansion Proposal for JRose Integrative Therapy
1. Service Viability
JRose Integrative Therapy is a small, privately owned business that provides physical therapy to adults in the Chesapeake and Virginia Beach regions of Virginia. As a service provider, the practice follows a strictly business-to-consumer model. The main source of customer traffic for the practice is through referral of local doctors and word-of-mouth. It already has a website in place; however, it is not optimized to bring business traffic to the practice. A search of the keywords “physical therapy virginia beach” on Google and Bing does not return a link to JRose in the first five pages of ...view middle of the document...

Social media can be utilized to spread information about the business at an exponential rate. While JRose currently gains a large percentage of its patients through word-of-mouth referrals, proper use of sites such as Twitter and Facebook can greatly enhance the rate at which word spreads.
Going online has the potential to exponentially increase awareness to JRose. A website is already in place, so the cost of advertising is extremely low as compared to using conventional media. The pool of potential clients is near limitless with the online community as anyone with internet access has the ability to locate the business. However, security is always an issue when dealing with the medical field and there are a number of clients who may be hesitant to utilize an online site even for scheduling appointments. A robust policy must be established and clearly posted so that current and future customers feel secure in the handling of their personal information.
While a website is already in place, several changes should be made in order to make it more user-friendly and aesthetically pleasing to a wider audience. These changes will require technical expertise which may be difficult or costly to acquire. Maintaining the website will require time and money that a small business owner may have difficulty coming up with. Keeping up with any changes in technology will require dedicated attention as well.
2. Current Online Competition
Recent changes to Virginia law allow for physical therapists to see patients without a prescription. This Direct Access means that a service provider can see a patient for 2-3 visits very easily. In an attempt to capitalize on this, several companies have begun to offer a “wellness pass” that is cash-pay and offers multiple (2-3) visits at a “package” rate without involving an insurance company. Since there is no medical prescription required it is easy to schedule and charge for these visits.
As mentioned earlier, the marketplace for physical therapy is expected to increase dramatically over the next eight years. An increase in outpatient operations due to medical advancements, as well as increased survival rates of trauma victims and newborns (Bureau of Labor Statistics, 2014) is going to drive the increased need for physical therapy.
Manual therapy is a subset of physical therapy that involves a “hands on” approach to treating as opposed to other types of physical therapy that simply involve placing a patient on an exercise machine. It is a more personal level of treatment and is conducted in a one-on-one environment.
There are a large number of companies in the area that offer similar services to JRose and they all have a varying degree of online presence. The companies range in size from large hospital organizations to small privately-owned businesses. A search for “physical therapy virginia beach” on Google returns Southeastern Physical Therapy (http://www.southeasternpt.com), Atlantic...

Other Papers Like Qrt Ebusiness Task 1

Bsbmkg502B Establish and Adjust the Marketing Mix

2327 words - 10 pages Assessment Task 1
 BSBMKG502B Establish and adjust the marketing mix 1. Introduction! The Braaap organisation is a motorcycle manufacturing company driven by a vision of making motorcycling more enjoyable and more accessible. Braaap’s initial vision was to create “WorldClass” motorcycles that are high quality, unique and affordable. Braaap is an emerging company amongst an industry dominated by a few well-established brands.! This report will

Dicuss The Reason(S) Managers Should Understand The External Environment

3250 words - 13 pages have to follow the potentially more fruitful opportunities but perhaps a better outcome might be achieved by establishing a fit between the strengths of the business and the opportunities identified. It may even be possible for a business to surmount a weakness so that it can follow a particularly attractive opportunity. _______________________ References 1 Robinson, Richard. Electronic Business Continuum, Managing eBusiness Relationships, IDC White

E-Business Design Analysis

3809 words - 16 pages Assessment Task 3 -eBusiness Model DesignNoteworthy quotations in context of assignment:"The greatest challenge in e-business is linking emerging technology to a company's new business design" (Kalakota & Robinson 2001)"In the future all companies will be internet companies or no companies" (Andy Grove - Former CEO of Intel Feb 2003)Executive SummaryImagine you are a company with a supreme global brand image, a leader in your industry in

Impulse Purchasing

4081 words - 17 pages be helpful for different retail stores, marketing managers and marketing graduates of Bangladesh to understand the implementation of impulse purchasing. Keywords: Consumer Buying Behavior, Impulse Purchasing Process, Consumer Characteristics, Store Characteristics, Situational Factors, Product Characteristics 1. Introduction 1.1 Background Why people choose one product or brand over another, how they make these choices, and how

Ethics

2999 words - 12 pages requires Ford to shorten the delivery cycle from the time a customer places an order to the time the vehicle is actually delivered to a dealer and the owner takes possession. Ford also wanted to improve communication to and among employees, to encourage a more open, collaborative working environment. From providing unfiltered top-down communication to providing low-cost access to the Internet, Ford wanted to expose employees to the eBusiness

Freedom And Responsibility

2141 words - 9 pages very next day, tables were placed in front of the Administration building. On October 1, Jack Weinberg, who was running the CORE (Congress on Racial Equality) table, was arrested by campus police after he refused to state his name and hand over his student card. As they brought a car to the plaza to take the limp Jack Weinberg, the students spontaneously surrounded the cop car and deflated the tires to keep the car from leaving campus. For 32 hours

Hate Crime Laws

2348 words - 10 pages facial bones broke and he fell backward onto the pavement, cracking his skull and dislocating his brain from the brain stem. Kennedy was taken off life support later that day. Moller was initially charged with his death, but the charges were reduced to manslaughter without the hate crime attachment, and he was sentenced to only 5 years. With good behavior and other benefits, Moller served a little over 1 year for the death of Sean Kennedy (Algren

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages -Behavior Therapy, 26(2), 63-88. Ellis, A. (2000). Can rational emotive behavior therapy (REBT) be effectively used with people who have devout beliefs in God and religion. Professional Psychology: Research and Practice, 31 (1), 29-33. Jones, S.L., & Butman, R.E. (1991). Modern psychotherapies: A comprehensive Christian appraisal. Downers Grove, IL: InterVarsity Press. Lega, L.I., & Ellis, A. (2001). Rational emotional behavior therapy (REBT) in

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages to treat the disease. The people they decided to "experiment" on were a part of a very vulnerable population. These individuals were in need of medical care for their disease, a part of an ethnic minority, and (most) lacked the necessary education to understand what the researchers were telling them. The patients were presented with incentives such as burial insurance, free medical exams, and free meals (Klein 1). This seemed like a good offer

Related Essays

E Bus Task 1 Overview Essay

809 words - 4 pages eBusiness - Task 1 Overview Task 1: Develop an online business expansion proposal. 1. Viability of product or service a. What is the business’s case for making the changes to the website? b. Why does it make sense to go online? c. Discuss advantages and challenges of going online. 2. Current Online Competitor Assessment a. What’s going on in the marketplace? i. Trends ii. Concepts b

Online Business Expansion Essay

2661 words - 11 pages E-Business, QRT Task 1: Online Business Expansion Raygan Schieving Western Governors University E-Business, QRT Task 1: Online Business Expansion The Candy Makers is a Utah-based business that currently has no online presence. The Candy Makers will be developing a proposal for online business expansion. The proposal will include an assessment of how the business will be viable online, an assessment of current online

Mis Management Information System Essay

3155 words - 13 pages . Sincerely Yours 1. Ms. Rasheda Naima Jahan (2013-3-95-019) 2. Mr. Md. Rafiqul Islam (2013-3-95-063) 3. Mr. Shadesh Baishnab (2013-3-95-075) 4. Mr. Md. Asaduzzaman (2013-3-95-099) 5. Mr. Avijit Das (2014-1-95-038) Acknowledgements We always have the guidance & clear instructions from our course teacher Dr. Md. Helal Uddin

Crm Notes Essay

3196 words - 13 pages CRM 11- Performance measurement Important stakeholders of a company - Shareholders / Board of directors - Customers - Employees/Management An organisation must maximize the main sources of revenue, profit and growth within the context of both business and customer strategy. The three key stakeholders group are: Employee Value Employee value needs to be considered from two perspectives. #1 the value employees