Purple Cow Essay

2162 words - 9 pages

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organization objectives. Marketing has many ways that products are sold. It includes advertising, selling and delivering products to people. Marketers try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world. The process of developing, promoting, and distributing products to satisfy customers' needs and wants.Marketing include 4 Ps for marketing mix that is product, place, price and promotion. Product is the good, which is the ...view middle of the document...

To help you understand what he means by remarkable, remarkable is Attracting notice as being unusual or extraordinary. Seth states that he doesn't think that there is a shortage of remarkable ideas; he thinks that what is missing is the will to execute the ideas. Seth goal is to make it clear that it's safer to be risky to fortify your desire to do truly remarkable things. Once you see that the old ways have nowhere to go but down, it becomes imperative to create things worth talking about.According to Seth selling something remarkable is a manifesto for anyone who wants to make a difference at their organization by helping create products and services that are worth spreading in the first place. Go ahead and be original, because it's the people passion, guts, and daring that will win. Not just because going through life with passion and guts beats the alternative (which it does), but also because it's the only way to be successful. Today, the one sure way to fail is to be boring. Your one chance for success is to be remarkable".The theory starts with the fact that marketing as we know it is broken, and that the only way now to gain attention in a market is to not only market a product in a remarkable manner, but also to have a remarkable product to market. For a product, or a marketing program to be remarkable Godin sets out the parameters of what has been remarkably done and indicates there is no use copying these but rather, that is what has gone before and from that position we need to move forward into more remarkable territory.Sneezers, according to Godin's definition, are people who are so excited about your services that they infect all those around them (friends and family) with information about you and what you have to offer. They are the desirable demographic for your marketing, and you should spend all your energies pleasing this group. Godin recommends that you differentiate your customers, and find the group that's the most profitable and the group "that's most likely to sneeze." Figure out ways that you can grow and reward this group. "Ignore the rest," Godin writes. "Your ads (and your products!) Shouldn't cater to the masses. Your ads (and products) should cater to the customers you'd choose if you could choose your customers." Do you have the e-mail addresses of the 20 percent of your customer base who loves what you do? If not, Godin suggests you go out and get them. And then concentrate on making this 20 percent deliriously happy. I strongly agree with because your customer's are what make your business.Godin wraps the concept up in a Ten Point Checklist that sets out how to create Purple Cow. This checklist is general enough to be applied to creating a product or a marketing program that is remarkable. Below is the list.1. Differentiate your customers. Find the group that's most profitable. Find the group that's most likely to influence other customers. Figure out how to develop for, advertise to, or reward either group....

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