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Publi Relations Essay

735 words - 3 pages

KURULUŞUN ADI:BURGER KİNG
KURULUŞUN TARİHÇESİ:
1954 yılında James Mc Lamore ve David Edgerton tarafından Amerika Birleşik Devletleri – Miami’de kurulan ve dünyanın en büyük fast food zincirlerinden biri olan Burger King, en büyük özelliği “Alevde Izgara” konsepti ve bu konseptin en popüler burgeri Whopper ilk kez 1957 yılında satışa sunmuştur.

Türkiye’deki faaliyetlerine ise 1995 yılında ATA Grubu'na bağlı TAB Gıda Sanayi A.Ş. bünyesine katılmasıyla başlayan Burger King, kısa sürede restoran zincirlerinin halkalarını çoğaltarak vazgeçilmez lezzetlerin adresi olmuştur. Türkiye'de de hızlı servis sektörünün lider kuruluşlarından biri olan Burger King, bugün 500'den fazla restoranı ile ...view middle of the document...

Burger King Türkiye, Taksim ve Beyoğlu restoranları ile Beyaz Zambak ödülüne de layık görülmüştür.

Kurulduğu günden bu yana, dünya çapında uyguladığı yüksek kalite ve hijyen standardına, çevre uyumlu ve doğaya saygılı üretime, zengin lezzetli ürün çeşidini geliştirmeye ve sürekli eğitime verdiği önem, Burger King'in bugünkü başarısındaki en önemli rolü oynamaktadı
ÜRÜN TARİHİ VE ÇALIŞMA ALANI:1954

RAKİPLER VE PAZARLAMA ANALİZİ:McDonalds,
ÜRETİM KOŞULLARI VE YERİ:
KURUMUN MİSYONU VE VİZYONU: Misyon
Türkiye gıda sektörü lideri TAB Gıda'nın en önemli misyonu Türk halkını sağlıklı ve lezzetli ürünleriyle buluşturmaya devam etmek, bunu yaparken hızlı ve güler yüzlü hizmetiyle tüm müşterilerinin restorandan memnun ayrılmasını sağlamaktır. Restoran sayılarını her geçen gün arttırarak Türk halkına daha çok noktadan hizmet ulaştırmaya çalışan TAB Gıda, sektöründeki liderliğini kaliteli ve lezzetli ürünlerinin verdiği güvene ve profesyonel iş anlayışına borçludur. 7000'in üzerindeki çalışan sayısıyla Türkiye'nin istihdamına da büyük katkı...

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