Propaganda in Animal Farm
Using propaganda effectively allows one to manipulate others for their own personal gain. In Animal Farm, by George Orwell, a pig Squealer is so persuasive he can even “turn black into white”(36). He uses his persuasive talents to make the rest of the animals on the farm believe that Napoleon, who is also a pig, actually a great leader. Through an analysis of Squealer’s changing of the Seven Commandments, the lies spread about Snowball and the lies spread about Boxer it is evident that without Squealer Napoleon could not have maintained his role.
In the beginning of the novel, old Major teaches the animals Animalism. Shortly after his death, the pigs inscribe the Seven Commandments of Animalism, which include “No animal ...view middle of the document...
When the other animals question on how the Commandments change, Squealer convinces them that they did not change at all.
There are so many lies spread on the farm from Squealer, but the biggest lie of all is about Snowball. He uses propaganda to make the other animals of the farm believe Snowball actually destroys the windmill “those traitor has crept here under cover of night and destroyed our work of hardly a year”(82). He accuses Snowball of having “sold himself to Frederick of Pinchfield Farm, who is even now plotting to attack us”(89). Squealer even tells the animals that Snowball is Jones’ spy and he changes the role that Snowball actually played in the Battle of the Cowshed “he was trying to lure us to our doom”(90).
Another lie Squealer spread was how Boxer is sent to a hospital and not a slaughter house. Some animals notice that the van that takes Boxer away reads “Alfred Simmonds, Horse Slaughterer and Glue Boiler, Willington”(123). Squealer tells everyone that “The van had previously been property of the knacker, and had been bought by the veterinary surgeon”(125) and that the surgeon has not painted the old name out. He says that Napoleon would never send their hardest worker to a slaughter house. He uses his persuasive talents to convince the animals that Comrade Napoleon in caring and selfless.
In conclusion, Squealer uses propaganda to his advantage in this novel, he tells the animals of the farm lies about Snowball and Boxer, and the Commandments for his own benefit. Without Squealer, Napoleon won’t be able to continue being the leader of the farm. If propaganda is used properly, it can be extremely powerful and even be able to control a whole farm.