New Product Launch Plan in the market By Pfizer Pharmaceutical Ltd Company In the year of 2014 in the United States of America.
As the CEO of the Pfizer Pharmaceuticals Ltd, I would like to represent our new product launch plan that includes our company background, new drug information, new product launch plan, estimated costs of the projected plan, market analysis, contractual issues, evaluation, risk management staff and the general approaches etc.
I would like to say our new product called as a DuaveeTM which was made by the Wyeth Pharmaceuticals which is wholly-owned subsidiary of our company Pfizer pharmaceutical Ltd and it is also a part of broader research ...view middle of the document...
Registration Department | Do registration of the launching product |
Supply chain Department | Supply the require materials for the drug making. |
Quality assurance Department | Assure the quality according to Marketing Authorization |
Marketing Department | Deal the market to launch new product. |
patent | Business purpose patent right to be ensured |
DUAVEE is the first and only therapy to pair conjugated estrogens (CE) with an estrogen agonist/antagonist also known as a selective estrogen receptor modulator (SERM). DUAVEE uses Bazedoxifene - instead of a progestin - to help protect the uterine lining against hyperplasia that may result from estrogen alone treatment.
Bazedoxifene was specifically selected to be studied as the SERM in DUAVEE because of its unique pharmacologic profile and mechanism of action, as demonstrated by pre-clinical studies that looked at a number of different SERMs. The pairing of CE with Bazedoxifene enables DUAVEE to work selectively in different tissues to activate estrogen receptors in some while inhibiting estrogen activity in others (the uterus). This pairing allows DUAVEE to offer estrogen efficacy in treating moderate-to-severe hot flashes and preventing postmenopausal osteoporosis while providing an alternative way to help protect the uterine lining from hyperplasia.
DUAVEE should not be used in women who: have or had blood clots; are allergic to any of its ingredients; have unusual vaginal bleeding; have or had certain cancers (e.g. uterine or breast), liver problems, or bleeding disorders; or are pregnant, may become pregnant or are breastfeeding a baby.
The business case of the project includes the following criteria:
1. Customers’ requirements and Market evaluation: before launching the new Product we check what customers want? And will do market research for this new product.
2. We also do analysis on our market competitive with their products and we also examine the strength and Weakness.
3. We also focus on a technical assessment of the capability of the organization as it relates to the product competing in the market.
4. A statement of Alignment to the organizations business strategy.
5. We also do analysis on the preliminary evaluation of the Financial opportunity of the new product, which may contains net present values, returns on the investment, discounted cash flow, internal rate of return and break even time.
Project team and organization:
According to our project our team of project divided in to two parts firstly core team and another support team. Members of the core team are from the different function of an organization that have the significant authority and responsibility in the organization and have both business skills and the technical skills. Support teams are the group of the team from the different function and the member of the core team can be leaders of the support team.
Team member should also have several...