PROJECT FIRECRACKER CASE STUDY
1. WHY DID THE PROJECT FAIL?
The project failed due to three main reasons that reinforced the negative impact of one another:
a. Poor communication
There was a poor coordination between individuals. One example was the situation where Waldo and Wolinski took decisions individually without consulting the other members. In fact, the first informed Jeff that he was changing the design while the second one announced that sales had promised to deliver a test order that no one could even describe yet.
Another example was when Jack White, the distributor salesman, replied to Bob Jones, National’s Sales Vice-president, that it was acceptable to extend ...view middle of the document...
2. WHY PROJECT MANAGEMENT MATTERS?
Project management offers the possibility to organize projects in a more effective way. Its main characteristic is to set precise objectives to be completed between certain specifications and its main advantage is to be multifunctional.
a. Clear Path – managing projects effectively from start to finish
This methodology would allow a clear definition of the objectives, it would predict the necessary resources and it would state a budget constraint that should be fulfilled with a larger discipline. A clear path which involves a specific schedule, defined roles and responsibilities and a constant control on outcomes represents a crucial element for a successful project and this is basically what project management is about. In contrast with the traditional approach, a clear planning phase at the beginning of the project would have helped National to organize everything more effectively and to identify potential problems in advance. This would have helped to decrease the risk to run late and fail.
b. Project Manager Role – authority and control on the project
The figure of the project manager gives the possibility to have one man that heads authority from the top and holds a crucial role in coordinating and monitoring the development of a project. At National there are different departments that are mainly independent but interactions between them reveal to be essential in working successfully. Moreover, they report directly to the vice-president but the case showed that the vice-president Wolinski stayed in the background at a certain point, as a result of complete lack of coordination, delays increased mainly because departments continued working independently. Project Management is important to fill management and functional gaps and to centralize decisions through the determination of a project manager. He knows very well where to go and which are the constraints of the project (time, money, human capital, equipment, etc) and he is the first responsible for the project’s organization and development.
c. Increased departments integration and effective communication
Project management also matters because it could save time in negotiations and it could avoid miscommunications among members that collaborate in the same project. In fact, at National one of the main problems was represented by...