Lowe’s although a well-known store for home improvement now falls behind Home Depot in profit and customer preference. Lowered to second place in 2013 when the Home Depot’s profits increased 18% over the year’s earlier period; with great results in housing recovery. Lowe’s failed during that time resulting in a miniature gain of 2.5% profit and a report of the spring being unusually cold, causing returns due to the ruining of products with dampened hoses and gardening gloves. Lowe’s is also reportedly losing in the battle of customer favorites and profits, because of its customer loyalty. Lowe’s shopper deficit stands at a percentage of -10% for both male and females shoppers, ...view middle of the document...
Lowe’s will need to be revamped in the area of Marketing to reach their male and female cliental. The outdoors and DIY departments need to be enhanced to fit the change in Home Improvement. The project will not focus on the Enhancement of areas that do not pertain to the DIY and outdoors department. The project will also only focus on customer outreach to the surrounding areas of the franchised Lowe’s, to get acquainted with potential customers.
|Investors |Belinda Bussey |
|Franchise Manager |Michele Fisher |
|Project manager | |
|Project team members |Robert Barkley, Nancy Buchanan, Robert Blackwell, Michelle Fisher, Michael Rac, Robert Wilson, Michael Bell |
[Identify the significant project milestones: start date, end date and invoicing dates to the client.]
[Describe the main project expenses: non-recurring & monthly recurring.]
Constraints, Assumptions, Risks and Dependencies
|Constraints |The rural area that is selected may not receive the news of a store conveniently located in their area. |