This website uses cookies to ensure you have the best experience. Learn more

Product Vs. Service Marketing Essay

984 words - 4 pages

Product versus Service Marketing
Louis J. Toto
Oklahoma Wesleyan University

Take a position
With a career spanning thirty plus years in the computer services industry, my background and experience with product marketing has been limited. In the traditional roles of post sales service the interfacing with product marketing is limited even more. In today’s technology driven environment, and especially in smaller customer markets it is not uncommon to not even know who the product marketer even is. Several years ago, I moved within the organization from the role of service delivery provider to a service delivery manager. The significance has been in the level of interface with the ...view middle of the document...

These and other statistics have led to a growing interest in service marketing and solving any special problems encountered (Kotler & Keller, 2009).

The differences
Every business needs a good marketing plan and understands how absolutely vital it is to the success of the business venture. Without a good marketing plan there will be no clear vision of the organizational goals to achieve within the market sector. There are different approaches to marketing based on whether or not you are marketing products or marketing services. For a company that markets both product and services then perhaps the need to develop two different marketing plans that share some similarities exists. Sharing the business identity and the image is important, realizing that different tactics work better for services versus products (Business Knowledge Source, 2010). Many businesses know how to market products, and in some scenarios products can market themselves. Listed below are some things to consider when marketing both products and services (Business Knowledge Source, 2010):
1. When you are marketing a service, you are really marketing relationship and value.
2. Another major difference is a service, is intangible, instead of a tangible product.
3. Concept of a service can be based on the reputation of only one single person.
4. Comparing the quality of different services can be more difficult than comparing the quality of products in the mix.
5. Products are returnable, services are not returnable.

The four and seven P’s
Marketing product requires what are known as the "4 P's":
Product / Price / Place / Promotion.
Marketing a service adds three more "P's" to the mix:
People / Physical evidence / Process.

Final thoughts
When selling a service the customer experience is extremely important to closing the deal and marketing effectively. The experience has an impact on the perceived value of the service. The people involved in selling and performing the service have the ability to make or break a company's reputation. It's harder to do damage control for service companies, which means your reputation must remained untarnished. ...

Other Papers Like Product vs. Service Marketing

Pest Analysis - Restaurant

4421 words - 18 pages when sourcing a product or service. Argues that the disposition of the buyer towards a product or service, or supplier, during the sourcing process can be represented by five criteria, termed the “five Vs”: value, viability, volume, variety and virtue. Proposes that the five Vs can be used in conjunction with the marketing mix to enable a supplier or provider to achieve a more detailed understanding of the buying process, and ultimately

Mktg 3010 Final Exam Study Guide

666 words - 3 pages promotion * Advertising * Public Relations * Sales Promotion * Personal Selling * IMC (Integrated Marketing Communications) IMC- the careful coordination of all promotional messages for a product or a service to ensure the consistency of messages at every contact point where a company meets the consumer. * planning the promotional mix: * basic goals * Inform / Educate prospective buyers

Marketing Strategies

563 words - 3 pages . • Selling by itself is not enough. Marketing Success Through Differentiation -Of Anything • Concept Of Product • Augmented , Potential, Generic Product • Customer’s Behaviour • Role Of Management Production Line Approach To Service • Service Sector • Relationship between Product and Service • Citi Bank and IBM • Field VS Factory The Globalisation of Markets • Powered by technology advancements. • Understanding the global market

Opeartion Managemengt

2426 words - 10 pages independent variable. It is intertwined with product promotionand distribution strategies.2. The real price an industrial customer pays is quite different from the listprice; this is because of the factors like delivery and installation cost, trainingcost, discounts, financing cost, trade in allowances etc. AcroPDF - A Quality PDF Writer and PDF Converter to create PDF files. To remove the line, buy a license.   MBA-Marketing Industrial

Using Perceptual Maps in Marketing Simulation Summary

1084 words - 5 pages Lifestyle, Quality Engineering, Coolness and Price. My results from this were good, but could have been better if instead of focusing on coolness, I'd chosen to focus on service instead. This would have allowed me to optimally position the product. The second situation was to decide on a marketing plan moving forward for Thorr motorcycles. I chose to launch a new motorcycle, the RRoth, rather that reposition CruiserThorr. I chose this because

Business Paper Yakult

971 words - 4 pages . Current Marketing Situation A. Industry Analysis (Describe the industry where the product is competing in.) - Porter’s Framework (A schematic diagram of Porter’s framework should be done with corresponding explanation) Major Players in the Industry (Include only the key players or main competitors of the product) Competitive Profile Matrix (A tabulation of the major competitors, which includes description, and their 4Ps + other details

Space vs Place

1059 words - 5 pages Space vs. Place BUS620: Managerial Marketing Instructor: Pamela Gordon Michael McIntyre Feb. 20th 2012 In this new economy and web-savvy age that we are living in, companies must be able to have not just a physical place for the organization but a digital space for it as well to compete with their online competitors and to shift themselves into the global market that is accessible

Introduction to Marketing

1787 words - 8 pages marketing opportunities (h) Defining the company mission (i) Setting the company objectives and goals (j) Designing the business portfolio (k) Planning marketing and other functional strategies F) Know mission statements and types (market vs product) (p 39-40) 11) Mission statement: A statement of the organization’s purpose- what it wants to accomplish in the larger environment. Should


2624 words - 11 pages marketing principles Assessment Task 2 Major group assignment (Marketing Plan) major assignment the marketing plan During this semester students will be working in teams (4-5 people) to develop a marketing plan for a product or service of one of the icon Australian brands. It will be a specific product or service rather than a company, as the company may have several products each

Service Products

2147 words - 9 pages service product? The augmented product 1. The core service (what is being delivered) 2. Supplementary service (value-adding services other than the core) 3. Delivery process (the manner or how the service is delivered) Core product VS supplementary service For example, the core product will be hotel, and then other supplementary services will be business centre, room service, reception, restaurant, cocktail bar, gym. For example, the

Marketing Mix

671 words - 3 pages Marketing mix for Blackberry Marketing aspect Blackberry Inc. Basic customer need A mobile telephone with a built in camera; able to store music, pictures and videos; can download applications and use the internet; a music storage device which can be used on the move. Blackberry is very popular with the BBM service which allows the user to talk to friends, family or co-workers whether they are in the same country or not. Target

Related Essays

Product And Service Marketing Essay

2207 words - 9 pages 2.1 product and services marketing 3. Critically examine the winning strategy of Indigo Airlines which has recently posted net profit. Identify and evaluate the reasons for the failure of other Airlines. INDIGO AIRLINES Was an American airline headquartered in Chicago, Illinois. It is generally regarded as the world's first business jet airline. It was founded in 1997 by aviation veteran and University of Chicago graduate Matt Anderson

Service Product Marketing Essay

4894 words - 20 pages Business Report: Analysing Service Design Elements MRKT20026 – Service Product Marketing Assessment 3 Term 2 2012 Student Name | Student ID/Number | Tatiana ZAPATA | S0203520 | CQU in Brisbane Campus Lecturer/Tutor: Patrick GOH Paper Count: 2.628 Due Date: 27 of September 2012 Date Submitted: 27 of September 2012 Executive Summary This report provides a critically analyse of a design elements

Term Paper N Marketing

2459 words - 10 pages Marketing Operations Term Paper By Richard Adams 1 Introduction A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Marketing theory and practice is justified in the belief that customers use a product/service because they have a need, or because a product/service provides a perceived benefit. Two major factors of marketing are the

Dr In Mba Essay

1048 words - 5 pages ANALYSIS (conducted for each major customer segment) A. Seven Questions of Customer Analysis 1. Who are they? (demographics, socioeconomics, subcultures, cultures, geographic location, buyers vs. users, current and potential customers) 2. What do they do with our product