Product Offering Essay

1193 words - 5 pages

Kudler Fine Foods Product
The mission of Kudler Fine Foods is to serve the customers with the different type of premium food, wine and the associated stuff in a consumer friendly environment (University of Phoenix, 2008). Strategic policy of KFF focuses on expansion of business and loyal customer base. This will be achieved through high-margin services. For these plans, UAE seems like a good option. This concise marketing plan will explain six factors; market needs and growth opportunities, SWOT analysis, market competition, service offering, service identification and justification for this specific service.
Market Needs
KFF’s gourmet brand will be provided along with a well-designed ...view middle of the document...

SWOT Analysis
SWOT analysis is the estimation of a company’s strengths, weaknesses, opportunities and threats (Kotler & Keller, 2006). This analysis forms the very basics in the development and implementations of a company’s strategic plan. Main idea behind the SWOT analysis is to capitalize the opportunities and maintain the strengths while reducing the weaknesses and keeping in mind the threats.KFF is a new player in the market and has much to put forward as they deal in organic food that requires much higher competency and therefore, needs superior advertising.
Analysis of weaknesses comes after the identification of opportunities. KFF is going to create a new trend in the catering market that can prove to be a big opportunity. Kudler is confident that their strategy will be successful and they will be able to capitalize this opportunity by luring new customers and offering reasonable prices in the United Arab Emirates. There can be two threats to Kudler; one comes in when rival companies start big marketing campaigns and second comes from the economy; customer reservations (or transactions) decrease with the decline in the economy. However, Kudler thinks it will not affect her. They are offering premium quality products along with exceptional customer services and this will help in fostering long-term relationships with their customers.
Competition
A company, when launching a new product, should keep an eye on its competitors and then create the best possible positioning strategies. Current as well as potential competitors should be considered along with the new and upcoming technologies (Kotler & Keller, 2007). Any company that ignores its current and potential competitors will definitely fail. Kudler is faced with one major competitor in the UAE, the Gourmet Catering and Hospitality Services (GCHS). GCHS is well established and is in a franchise agreement with one of the top names in France, Lenôtre Paris (Ameinfo, 2005). More competitors are expected to enter the market given the opportunities this growing market has to offer.
Service Offering/Definition
KFF is offering a catering service. The food served here will be prepared with finest ingredients procured by Kudler Fine Foods and cooked by gourmet chef Kathy Kudler herself. On receiving an order, Kudler’s catering will travel to the customer-chosen location. They will prepare the food there and serve all the items selected by the customers. It will be a complete meal including appetizers, meals and desserts.
Service Identification
Kudler Fine Foods is a name famous for catering best selection of premium foods and exclusive wines at competitive prices. People identify any specific product or service by its brand name. That...

Other Papers Like Product Offering

Marketting A Product Essay

651 words - 3 pages ) core benefits – the fundamental service or benefit that the customer is really buying. Meet need. (ii) basic product (iii) expected product – a set of attributes and conditions buyers normally expect (iv) augmented product – that exceeds customer expectation (v) potential product – encompasses all the possible augmentations and transformations the product or offering might undergo in the future. Product classifications 1. Durability and

Kinky Boots Case Study

671 words - 3 pages Threat of new entrants (High): • Competitors: new comers from Eastern Europe offering a lower price product but also of lower quality (e.g. Slovakia) • Low barriers to entry • Retailers encourage sale of low quality products • Potential of differentiation of product offered • Easy access to suppliers and distributors • Economies of scale Bargaining power of suppliers (Low): •  Many suppliers both local and international • Long history offers

Mcdonalds

680 words - 3 pages drinks no matter what size, for $1. The company would like their locations to become a destination of preference for beverage buyers for a 150 day period in summer. Product development Developing or modifying new products and offering to the existing market is called product development strategies. When a new product is launched in the current market, the intensive growth strategies could be to develop new features, develop different quality

Kbnwedbfwiudv

375 words - 2 pages Product (or Service) Our offering should be appealing to our mentioned target market and supports your positioning. Following are the key points in product to make it enticing:  Product size (Netbook size, iPad size, wide screen laptop size etc.)  Pockets (small pockets to carry mobile phones, chargers etc.)  Packaging material (extra protection from water,scratching, dust etc.)  Label (Brand name on the Strap, Front,bottomsetc

Management 596

537 words - 3 pages would be Wal-Mart. The broad differentiation strategy is striving for customer loyalty by offering a unique product to a broad spectrum. There is very little rivalry in this type of strategy due to companies being protected by brand loyalty. Looking at substitute products is nonexistent because it is a unique product. The barrier to entry is very high due to the differentiation. The drawbacks to this strategy would be that tangible products can be

Alternatives for Juicy Pop Ltd

659 words - 3 pages entering new markets with new products often involves a learning curve as companies become familiar with the market and may require considerable changes to your marketing strategy. 2. There could be an inadequate understanding of the new customer base which will lead to customers shunning the product and the company realizing major losses. Product-Development Strategy Company growth is established by offering modified or new products to

Marketingplan

575 words - 3 pages until our name is associated with quality. Competition: * Motorola * V-Tech * Phillips * Summer * Safety 1st * Angel-Care Product (Service) Offering: This product allows parents to view and listen to their baby or infant. It satisfies piece of mind to parents since they can download a program to link the feed to their cell phone or tablet. Being able to watch their offspring will allow people to relax knowing that they are

The Buyer Behavior Analysis

955 words - 4 pages times higher than the current product line. They also suggest developing a private label of this line to sell only at Wal-Mart and Kmart stores. This private label will be seen as a premium product offering more of the proprietary chemistry which will make the cleaner more powerful. The last suggestion made is that this line is expanded into other retail outlets to include Auto Parts stores and online. The most marketable features for both

Marketing

5458 words - 22 pages , labeling, warranties, and guarantees as marketing tools CHAPTER SUMMARY Product is the first and most important element of the marketing mix. Product strategy calls for making coordinated decisions on product mixes, product lines, brands, and packaging and labeling. In planning its market offering, the marketer needs to think through the five levels of the product: the core benefit, the basic product, the expected product, the

Strategic Management

1052 words - 5 pages P’s and even a 4C concept. But the 4Ps serve as a great place to start planning for the product or even to evaluate an existing product offering. Product Our projected product will be manufactured in a firm and will be used by end users. The product is clearly tangible; anyone can touch and feel the product ins and outs. We will market the product through proper channel. Price We have set price for our projected product in such a way that

Sales Learning Curve

884 words - 4 pages A sales learning curve is analogously to manufacturing learning curve and it's the learning curve between the company and the customers. The company will have to modify its offering and processes as the customers adopt the products. The firm should learn from the customers at first and reorganize the company itself until everything begins the settle. It's very crucial for a startup company to recognize the time required to educate customers

Related Essays

Product Offering Essay

1329 words - 6 pages Product Offering Our objective is to create a product that we can market utilizing the concepts learned over the next several weeks. To start, we had to consider our population and the potential for our products acceptance in the market. Understanding the market need is the first action necessary when deciding to launch this product and considering all of the potential challenges and opportunities that may accompany it. According to the

Product Offering Essay

1247 words - 5 pages Product Offering Lally Keyshla De Jesús, Josué Ubiles & Ariana Román University of Phoenix MKT/571 - Marketing Prof. Magda Oquendo Santiago January 31, 2013 Product Offering Kalix is a swimwear production company base in Puerto Rico. This company specializes in swimwear and sportswear design, manufacturing and distribution. Kalix manufacture their products in a custom manner basically on demand, which means it can be in small or

Product Offering Essay

895 words - 4 pages expand their business to England and at the same time offer a new service to its customers. In order for Kudler Fine Foods to be successful in this expansion they will have to come up with a strategy such as a SWOT analysis. The strengths for Kudler Fine Foods are that will be offering catering services to their customers with high quality and gourmet food items. Part of their catering will include specialty baskets, such as for weddings

Product Offering Essay 596 Words

596 words - 3 pages unique features as the ceiling price. Kudler will use value pricing to win loyal customers by having a low cost for a high-quality product. When incomes are low, the customer is looking for lower prices. According to Kotler and Keller (2007), “It is a matter of reengineering operations to become a low-cost producer without sacrificing quality, and reducing prices significantly to attract a large number of value-conscious customers