Proctor And Gamble Essay

3216 words - 13 pages

Proctor and Gamble Marketing Plan Case Analysis
Steve Law
MBA 609
MGT 541
Professor Daniel Weber

Company Description
Proctor and Gamble was founded in Cincinnati Ohio in 1837. The two founders of the company were William Proctor and James Gamble. They started the company by making and selling their own soap and candles. In 1879 James Gamble Jr. and Harley Procter the sons of the two founders developed a white soap that was equal to the high quality soaps already on the market. This new soap called Ivory became a huge success for the company and still remains a leader in the market today. Proctor and Gamble slowly began releasing different types of products such as laundry ...view middle of the document...

com). This statement is found on their webpage, and that it reflects one of the most admired companies in the world. They are continually improving existing products and researching new ones. They spend a significant amount of money on research and development. They understand what their consumer wants and have the technology to develop the products that will meet these wants and needs.
Proctor and Gamble view their employee’s and their greatest asses and spend a lot of time on money on them to make sure they are the best they can be. They are all considered leaders of the company and encouraged to take charge and responsibility for the different areas they represent. Honesty is valued as very high in the company and all employees’ are expected to be honest in the workplace. They are expected to offer suggestions on how to improve a product or process. And from the values that the company expects and injects into its employee’s it can be seen in all the products that the products produces. Proctor and Gamble is involved heavily in the communities that its workers live in. They believe that they have a social responsibility to the communities. By helping to improve the lives of their consumers in terms of convince and health. They also give aid to such philanthropic programs such as the Red Cross and other agencies that have helped people in New Orleans after Katrina and are currently helping in Haiti and other nations that have been hit by natural disasters. They will continue to strive for a better quality of life for everyone.
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.  The P&G community includes about 135,000 employees working in about 80 countries worldwide.
Marketing Objective
Proctor and Gamble’s main marketing objective is to continue to deliver products that help people in their daily lives. They know what the consumer wants before they know they want it. They can also create the need for a new product that they are putting on the market. They did this when they came out with a gel shaving cream. Did the consumer really need another shaving cream? They probably didn’t, but by developing the product and marketing it as a more effective and skin sensitive way to shave they created the demand for the product. The world is also always changing and companies that don’t change with it will lose market share and possibly their business. Procter and Gamble focuses on understanding these changes and creating new products or upgrading an existing product to meet the needs of its consumers.
Their marketing department meets...

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