Procter And Gamble Versus Unilever Essay

975 words - 4 pages

The two companies that I choose to discuss in this paper are Procter and Gamble, and Unilever both specialized in consumer goods and fierce foes for decades.

Determine how each corporate culture differs from the other.

As Ravasi and Schultz (2006) stated, organizational culture is a set of shared mental assumptions that guide interpretation and action in organizations by defining appropriate behavior for various situation.
Procter and Gamble gives lots of importance to productivity and is constantly improving its productivity at all levels, to a point that it is part of the company culture.
Their practices and values that have helped build that strong culture are:
1- Lead by ...view middle of the document...

Continuous commitment to improve and develop a sustainable business.
5- Ability to develop and grow: employees have an equal right to take advantage of learning opportunities and choose the progress desired in their carrier path.

Analyze three (3) ways that each unique culture has benefited by the other’s competition.

After being an incontestable leader in the market of consumer goods for many years, Procter and Gamble had to go through a restructuration in 2012 and focus on a productivity organizational culture that will help the once giant reclaim its leading role.
Three ways that productivity organizational culture has benefited Procter and Gamble are:
1- Focusing on productivity helped Procter and Gamble concentrate on their available products. While innovation is great to augment market share you have to stay on top of your existing market or you risk loosing it to the competition.
2- Productivities strategies will enable Procter and Gamble to generate superior levels of shareholder returns in both short and long term. That return is shown by productivity improvement in its manufacturing operations and measured by the number of products produce per person per year.
3- But also in the non-manufacturing enrollment a productivity improvement will limit new hiring and strengthen the company’s human capital and also reduce the overhead labor coast.

As a chaser Unilever had to focus on innovation to aspire to get some market shares. Unilever spend lots of money on research and development. Breakthrough technology and innovation is key to success. Entrepreneurs continuously look for better ways to satisfy their consumer base by improved quality, durability, service, and price, which come the fruition in innovation with advanced technologies. Heyne, P., Boettke, P. J., and Prychitko, D. L. (2010)
The three factors that benefited the Unilever innovation culture are:
1- Innovation has helped Unilever get closer to their consumers and listen to their needs. New products are designed to meet the needs of diverse consumers do the importance to identify these needs by...

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