This website uses cookies to ensure you have the best experience. Learn more

Procter And Gamble Versus Unilever Essay

975 words - 4 pages

The two companies that I choose to discuss in this paper are Procter and Gamble, and Unilever both specialized in consumer goods and fierce foes for decades.

Determine how each corporate culture differs from the other.

As Ravasi and Schultz (2006) stated, organizational culture is a set of shared mental assumptions that guide interpretation and action in organizations by defining appropriate behavior for various situation.
Procter and Gamble gives lots of importance to productivity and is constantly improving its productivity at all levels, to a point that it is part of the company culture.
Their practices and values that have helped build that strong culture are:
1- Lead by ...view middle of the document...

Continuous commitment to improve and develop a sustainable business.
5- Ability to develop and grow: employees have an equal right to take advantage of learning opportunities and choose the progress desired in their carrier path.

Analyze three (3) ways that each unique culture has benefited by the other’s competition.

After being an incontestable leader in the market of consumer goods for many years, Procter and Gamble had to go through a restructuration in 2012 and focus on a productivity organizational culture that will help the once giant reclaim its leading role.
Three ways that productivity organizational culture has benefited Procter and Gamble are:
1- Focusing on productivity helped Procter and Gamble concentrate on their available products. While innovation is great to augment market share you have to stay on top of your existing market or you risk loosing it to the competition.
2- Productivities strategies will enable Procter and Gamble to generate superior levels of shareholder returns in both short and long term. That return is shown by productivity improvement in its manufacturing operations and measured by the number of products produce per person per year.
3- But also in the non-manufacturing enrollment a productivity improvement will limit new hiring and strengthen the company’s human capital and also reduce the overhead labor coast.

As a chaser Unilever had to focus on innovation to aspire to get some market shares. Unilever spend lots of money on research and development. Breakthrough technology and innovation is key to success. Entrepreneurs continuously look for better ways to satisfy their consumer base by improved quality, durability, service, and price, which come the fruition in innovation with advanced technologies. Heyne, P., Boettke, P. J., and Prychitko, D. L. (2010)
The three factors that benefited the Unilever innovation culture are:
1- Innovation has helped Unilever get closer to their consumers and listen to their needs. New products are designed to meet the needs of diverse consumers do the importance to identify these needs by...

Other Papers Like Procter and Gamble Versus Unilever

Piata L'Oreal Essay

712 words - 3 pages GLOBAL COMPETITORS: Premium men.s bath and shower: - Hugo Boss - Procter & Gamble Co, The - Vichy - L'Oréal Groupe - Axe/Lynx/Ego - Unilever Group - Clinique - Estée Lauder Cos Inc - Calvin Klein - Coty Inc Premium men.s deodorants: - Vichy - L'Oréal Groupe - Biotherm - L'Oréal Groupe - Kenzo – LVMH Moet Hennessy Louis Vuitton SA - Giorgio Armani - L'Oréal Groupe - Clarins - Clarins SA Premium men.s hair care: - American Crew

Week One Fin 402 Essay

1039 words - 5 pages & Gamble's industry is personal products. The company streamlined its businesses into five industry-based groups. The groups are global baby, feminine and family care; global beauty; global health; global grooming; and global fabric and home care. The five year average return in personal products is 12.86 percent (Procter & Gamble, 2015). Procter & Gamble is in the same industry as Scott's Liquid Gold Inc., Kimberly-Clark Corp and Unilever PLC

Unilever Market Mix

670 words - 3 pages have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever's main competitors include ConAgra, Danone, General Mills, Henkel, Kraft Foods, Mars, Inc., Nestlé, Pepsico, Procter & Gamble, Reckitt Benckiser, Sara Lee and S. C. Johnson & Son. Unilever was created in 1930 by the amalgamation of the

A Decade Of Organization Change At Unilever

853 words - 4 pages rapidly changing competitive environment. Unilever’s global competitors, which include the Swiss firm Nestlé and Procter and Gamble from the United States, had been more successful than Unilever on several fronts- building global brands, reducing cost structure by consolidating manufacturing operations at a few choice locations, and executing simultaneous product launches in several national markets. Unilever’s decentralised structure worked

Corporate Social Responsibilty

2590 words - 11 pages Responsibilities There are several occasions on which Unilever was questioned and was forced to fulfil their legal responsibilities in better way CASE: P&G Recently Procter & Gamble was forced to pay tens of millions of pounds in VAT after losing a legal battle with the tax authorities over its Pringles snack. The Court of Appeal ruled in favour of the Tax Revenue, which has long maintained that Pringles constitute a potato snack and are

Unilever Bangladesh

4158 words - 17 pages is the CEO. Unilever’s major competitors are Nestle, Kraft and Procter & Gamble. Key Facts: * In 2011 their annual turnover was €46.467 billion * They employed 171,000 around 150 countries * Everyday about 190 million consumers chooses Unilever for them and their families * They have a strong brand portfolio of food, home care and personal care products * They are market leaders of Food Personal care products. 1.2 History of

Unilever Financial Analysis

3655 words - 15 pages Rehan Noor Sumra WGB 640 – Dynamic Business Management Financial Analysis Executive Summary Unilever & Proctor and Gamble Unilever Liquidity Understanding Unilever from a liquidity perspective, an investor must realize that both current and quick ratios for Unilever decreased on a year over year comparison (2012, 2013, 2014). Assets during this period remained almost unchanged but liabilities grew over the designated years. This is

P&G Strategy

1318 words - 6 pages Introduction Procter & Gamble is one of the world’s largest producers of consumer goods and it was founded in 1837. Recently, Procter & Gamble is operating in 50 countries and serving nearly five billion customers with a series of brands across beauty, healthcare and food industry which generate which create more than 1 billion revenue annually. The purpose of this essay is to discuss how the diversification strategy changed Procter

International Business

3068 words - 13 pages International Business UNILEVER COMPANY Individual Assignment Company overview: Unilever is a British–Dutch multinational customer merchandise company co-head quartered in Rotterdam, Netherlands, and London, United Kingdom. Its items incorporate sustenance, refreshments, cleaning operators and individual consideration items. It is the world's third-biggest shopper merchandise company measured by 2012 income, after Procter & Gamble

Proctor And Gamble

2102 words - 9 pages Executive Summary Procter and Gamble is the world’s largest consumer goods company that markets to more than 300 brands in over 180 countries. (Citation needed) The company’s leading market position along with its strong brand portfolio provides it with significant competitive advantage. The company is engaged in producing beauty, health, fabric, home, baby, family and personal care products. In addition, the company’s product portfolio

Annual Report

2711 words - 11 pages 2010 yearly average exchange rate as on 12/31/2010 REASONS TO SELL The company faces intense competition from its rivals, such as Proctor & Gamble, Kraft Foods Kimberly-Clark, Nestlé, Colgate, Sara Lee and Shiseido. Furthermore, Unilever also encounters competition from local and regional players in the respective countries. Consequently, the company is under severe stress to maintain profitability. Unilever s sources two-thirds of its raw

Related Essays

Reread The Management Focus On Procter & Gamble, And Then Answer The Following: What Strategy Was Procter & Gamble Pursuing When It First Entered Foreign Markets In The Period Up Until The 1980s? Why...

686 words - 3 pages production concentrating that in some larger facilities; towards trying building the global brands (it then eliminates the marketing difference among countries making that easier to launch the newer products). Procter & Gamble have been investing more in the Innovation Processes. Development of technology and many more for improving brand, product, design as well as function. Procter & Gamble uses posters strategy that simplifies its plans for the

Collabaration And Innovation At Procter And Gamble

2579 words - 11 pages SSL Standards and Guidelines Like traditional lighting equipment, solid-state lighting (SSL) products sold in the United States are subject to industry standards governing safety and performance. This fact sheet lists the key guidelines as well as performance and safety standards that are applicable to SSL products, including those utilizing light-emitting diodes (LEDs). The use of national standards and test methods improves consistency

Competitive Strateg Essay

1398 words - 6 pages Proctor & Gamble vs. Unilever Dominic Williamson BUS. 508 Prof. Garabedian 11/3/2013 Determine how each corporate culture differs from the other. The consumer goods market has been historically dominated by Unilever and Procter & Gamble (P&G). Both companies boast of strong brands. Unilever has brands such as Dove, Axe, Vaseline, Comfort, and Lipton. P&G is equipped with brands such as Head & Shoulder

Diagnosing Change Essay

1011 words - 5 pages . doi:10.1108/SL-05-2013-0034 Lindsay, T. (2014, January 28). Procter & Gamble and Unilever adapt marketing to empowered consumers. Retrieved on September 13, 2014 from Procter & Gamble. (2014). Procter & Gamble 2014 Annual Report. Retrieved on September 13, 2014 from