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Problem Analysis Final Project: Implementation And Evaluation Plan

2054 words - 9 pages

Description of the Original Problem.Currently, Mexico Curios Corporation has been selling Mexican handmade curiosities for more than 12 years in Nogales Sonora Mexico. Probably, most of Mexico Curios Corporation's customers are retired Americans looking for colorful decorations items for their homes. Indeed, the first eight years Mexico Curios success was outstanding because cash flow kept doubling every year. Consequently, the management kept hiring employees, renting better facilities, and buying more merchandise. At present time, the situation has changed dramatically. Absolutely, Mexico Curios Corporation's financial condition has deteriorated severely in the last four years. Therefore, ...view middle of the document...

Indeed, brainstorming is a very creative process because ideas are not only deliberately broad but also odd, and they are developed as fast as possible. Beyond doubt, brainstorming is a lateral thinking process designed to help people break out of the traditional thinking patterns into new ways of looking at different issues.However, brainstorming sessions should not allow criticism of the ideas presented because the purpose of this dynamic is to open possibilities and avoid wrong assumptions about the limits of the problem. Thus, judgments and analysis at this stage will inhibit idea generation, and ideas should only be evaluated once the brainstorming session has ended (McDowell, 1999). All in all, these tools and techniques contribute to find some alternatives, and Mexico Curios Corporation's management decided to evaluate three doable solutions that could help to unravel the present concerns.Three alternative solutions.The most viable solutions are:1. Decrease operation cost and personnel dismissal2. A marketing campaign3. An online store.1) The first solution is to buy inexpensive merchandise to lower store expenses and increase Mexico Curios revenue. Besides, Mexico Curios will dismiss 50% of current personnel. Absolutely, Mexico Curios Corporation will not only increase revenue but also will prevent the company from closing its door.2) Second, another alternative for Mexico Curios Corporation to avoid possible personal dismissal is by advertising. Currently, advertising comes in different packages, and the company must invest time and effort to find the type of advertising that will best help México Curios Corporation's interests. Although, Nogales is a small city; advertisements can be made in the Tucson, Green Valley, and even Phoenix. Some of the local news paper could aide the business to let the people know about Mexico Curios low prices, specials, and great deals. Similarly, all people interested in fine Mexican art figures will learn about Mexico Curios Corporation's excellent quality and assortment of its merchandise, and splendid low prices.3) Last, the third alternative selected as a solution for the problem that our company encounters is adding an online component or online store.Evaluation of Each of the Three Alternatives.Furthermore, the analysis of each of the three possible alternatives was carefully examined with the tools and techniques chosen for decision-making. Specifically, the brainstorming technique and Dr. Edward Bono's decision-making technique (Manktelow, 2003) "Six Thinking Hats System" helped us to find out that our first possible solution was very complex. Probably, Mexico Curios Corporation will save money by purchasing lower quality merchandise, but eventually, the company will end up losing more customers at last. Certainly, shoppers will soon discover that the merchandise does not meet the quality standards expected. On the other hand, less personnel generates inferior customer service which...

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