This website uses cookies to ensure you have the best experience. Learn more

Primary Value Of The Brand Siddhalepa

1548 words - 7 pages

Primary value of the brand Siddhalepa
Siddhalepa is one of the well recognized herbal trademarks in Sri Lanka, Which mainly concern about the human well being and sanitary problems. Ayurveda can be defined in holistic form of medicine affected from natural resources which makes an enhancing healthy way of life from the ancient time.  It is established on a perception of safety and efficacy when using Ayurveda products, which unambiguously avoid destructive side effects, providing the foundation of quality standards.  The outcome has been traditional and realistically environmental friendly and consumer friendly natural medicinal products.
When studying on primary value of the brand and the ...view middle of the document...

As an example they have understood that most of the people have minor pains in their body, so they are always looking for a product which brings the relief for their pains. Therefore they have offered list of products as the solution for the pains that the people are suffering from. These products are categorized according to the problem they have. As an example Siddhalepa balm is the first product which is developed by the company for the purpose of muscular pains. The company has offered some services for their customers such as Aryurvedic hospitals spas and hotels etc. they have maintained the relationships between the company and the customers throughout many decades. To make this legendary relationship they have used the concept of “our culture” for an example we can mention the free Siddhalepa service located in Adem’s Peak for the devotees who are coming to worship. When considering the value and satisfaction company has set the right level of expectations of the customers.

Under the point designing a customer driven marketing strategy Siddhalepa has succeeded mainly in three operations
a. Selecting customers to serve
b. Choosing a value position
c. Marketing management operations

The company has selected a range of customers to serve. According to the company from the child to adults it has a range. Generally it has considered the local people and the local market but now they have expanded their products internationally. They have obtained internationally available quality certificates.
Choosing a value position means how the company or the brand is going to serve targeted customers or value it promises to deliver to customers to satisfy their needs. Siddhalepa is always trying to serve the customers in the better way and they have a good awareness about their customers and their needs. They always try to serve their customers by identifying their needs and wants.
When considering the marketing management operations under the production concept they always try to keep the product available in anywhere, as an example any person can buy a Siddhalepa product from any shop in local market. According to the product concept they always care about the quality of their products and services. When considering the selling concept of the company they do not always try to advertise because they have developed a legend throughout several decades. Therefore they do not need much more advertising efforts and they do not try to compete with the others for the sales but other products and companies try to compete with them. For promotion they have some free services for their customers and they are doing some campaigns about their products and how they can be used to solve the problems of the customers. Under the customer concept they try to think about their individual customers and their needs and wants. When considering the social marketing concept they always consider about the customer and society’s well being.


Other Papers Like Primary Value Of The Brand Siddhalepa

Brand Loyalty Among the People of Pokhara

2024 words - 9 pages the product is the ultimate goal. Marketing can be defined as “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others” (Kotler: 2002). Nowadays most of the consumers buy products with the help of brand rather than by inspection of the products. It means successful marketing of product means successful marketing of

The Value of the Individual Essay

551 words - 3 pages Close Reading of the Scholarly Text The Value of the Individual Throughout the world there is a constant debate over the value and importance of an individual versus the perceived public’s greater good. In his article Yi-Fu Tuan, expresses his take on the differences between what is a community, what is a society, and what is the individual. Tuan attempts to highlight some of the less appealing qualities of a community while at the same

The Brand Foundation of Tj Maxx

855 words - 4 pages shareholders. The elements of flexibility has been at the root of their consistent successful performance. They take an evolutionary, not a revolutionary approach. They seek clear visibility into expected financial returns before investing significantly or accelerate growth. The brand position of The TJX Companies, Inc. is to be a global, off-price value company. With the 34 years of experience under their

The Time Value of Money

833 words - 4 pages Time Value of Money Managerial Finance II/FIN476 October 21, 2007 Time Value of Money The Time Value of Money (TVM) serves as a foundation for all other notions in finance. It influences business finance, consumer finance and government finance. Time Value of Money (TVM) results from the concept of interest. Time Value of Money (TVM) is an important concept within the financial management. It compares investment

The Value of Free Fall

984 words - 4 pages only stands to put one at risk, has no practical advantages, and always provides for a chance of failure. Take these parameters and you have it; jumping out of an airplane. Riding up to around two miles above the ground and jumping out of a rickety old Cessna with only a paper thin piece of nylon keeping you from reaching terminal velocity and slamming into the hard deck. From a practical point of view, skydiving has no value, but there is value

The Time Value of Money

1456 words - 6 pages Argosy University FIN 401 A01 24 September 2014 The Time Value of Money Issue A: For the last 19 years, Mary has been depositing $500 in her savings account , which has earned 5% per year, compounded annually and is expected to continue paying that amount. Mary will make one more $500 deposit one year from today. If Mary closes the account right after she makes the last deposit, how much will this account be worth at that time? To get

The Value Of An Education

1487 words - 6 pages Career Choice and the value of an Education. Plenty of factors go into the decision of what career field an individual would like to pursue. What their families or parents did for a career, how much education is involved, salary, schedules, benefits, and the type of people he will be involved with on a day-to-day basis within a chosen career field. Some people want to be doctors but do not necessarily want to spend the next eight to 10 years

The Educational Value Of Television

1534 words - 7 pages The Educational Value of Television Young Children grow up with an attachment to their favorite television shows and fall in love with the characters they see. These relationships can blossom into life lessons on friendships, manners, early learning education, and much more. The results from the adults in their lives not fostering these relationships correctly and limiting the viewing to age-appropriate shows are not evident until later

An Impact of Brand Elements on Brand Awareness the Case of Oppo Smartphones in Hcm City

5654 words - 23 pages decisions and ultimately create economic value for a company. In order to execute branding activities professionally, marketers need to understand the role of each brand component to maximize the benefit of branding in each categorical situation. Additionally, brand awareness is consumer’s knowledge and experience about the current exist of brand. It refers to the strength of a brand’s presence in the consumers’ memory (Aaker,1996). More

Primary Principles of Political Views of Machiavelli’s “the Prince”

1142 words - 5 pages Primary principles of political views of Machiavelli’s “The Prince” Niccolo Machiavelli was one of the first, who considered politics from a scientific point of view, using his experience and practical knowledge of the entire history of the state (Strauss, 44). The objects of study of this work are the political views such as cruelty and mercy, and generosity and frugality, of Machiavelli, in terms of medieval ethics, morality, law and values

The Impact of Primary Edication in Todays Society

1240 words - 5 pages The Impact of Primary Education in Today’s Society Sabrina Robinson Eng/102 November 24, 2013 Philip Bacon When you think about education, do you think it is necessary for children to have the educational background in today’s society? In this essay, touching on the importance of primary education has on children in today. Giving children a strong foundation in elementary

Related Essays

The Value Of Biodiversity Essay

1351 words - 6 pages were neglected by economic activity - causing them to become severely degraded. An important step in sustaining these services is to define them as goods and services.The most obvious value of biodiversity is direct extractive uses (timber, plants & animals as food). There are also direct non-extractive uses (ecotourism, recreation). Indirect uses (the role of organisms in pest control, protection against erosion). Optional use (potential use

The Value Of Life Essay

1124 words - 5 pages Obama Care By: Crystina Parga Work Cited Armstrong, Lance, and Sally Jenkins. It’s Not About The Bike; My Journey Back to life. New York: PenguinPutnam, 2001. Shakespeare, William. Hamlet. What is the value of life? That is a question many people ask themselves, or others. There really is no right or wrong answer. Everyone has a different opinion, perspective, or personal experience. I believe the value of life has so many meanings

The Study Of Relational Analysis Of Brand Image、Brand Personality、Brand Attitude、Brand Preference And Sports Product Purchase Intention

671 words - 3 pages 第三期 運動傳播學刊 第三期 品牌形象、品牌個性、品牌態度、品牌偏好與運動商品購買一圖關係之研究 品牌形象、品牌個性、品牌態度、 第 130-148 頁 I S S N:2 0 7 1 - 3 6 0 6 N: 品牌形象、品牌個性、品牌態度、品牌偏好與運動商品購買意圖 關係之研究 The study of relational analysis of Brand Image、Brand Personality、Brand Attitude、Brand Preference and Sports Product Purchase Intention 黃少章 / 國立臺灣師範大學 Haung Shau Chang / National Taiwan Normal University 真理大學運動知識學院 運動傳播學刊 第三期 抽印本 中華民國 九十九 年 八 月 一 日 第三期 運動傳播學刊 第三期 品牌形象、品牌個性、品牌態度、品牌偏

The Power Of Brand Midterm, Ucla Extension

1882 words - 8 pages channels and other marketing activities (ultimately, impacting brand value). A brand strategy is the proactive effort to use advertising tools to position a given brand relative to competitors, so targeted customers are convinced that the brand offers greater value than competing brands – goal is to positively impact those thoughts, feels, etc. of consumers. Thus, effective positioning is most important to attract customers, gaining marketing share