Price minister is an e-commerce website created in 2010 by Pierre Kosciusko-Morizet It sells new and second-hand product and allows customers to compare prices. His model is to be an intermediary between the customer and the other merchants (we can refer it as a C to C company). But beyond its sells Price minister makes a lot of money through advertising either banner or number of visit it provide to e-traders. Moreover because all of the products are stocked to Customer place so no cost related to it. The way of Price minister is very efficient and has allow him to become in April 2010 the first visited e-commerce website in France with more than 11,4 millions visitors just before the giant American E-Bay.fr.
The same year because of both his success and the way the company ...view middle of the document...
Indeed Rakuten is one of the pioneer and expert of the empowerment and has brought this to Price Minister. We can see the influence of Rakuten on the management of Price Minister. One of the best examples of the reinforcement of the empowerment in the company is the creation of a university dedicated to the empowerment of the professional’s traders and sales men by a team of e-commerce consultant of the company. The objective of this university is to form professional traders belonging to the network of PriceMinister to the new tool of the e-commerce so they can increase theirs results and efficiency on their own.
The main strategy of PriceMinister is now to switch from a majority of CtoC to a BtoBtoC in order to fit into the Rakuten model. As we can see through this example, the empowerment is more influenced by the kind of enterprise more than by the environment. Indeed Japan and France are two very different countries but the empowerment concept is applying to both of them.