Preparing to Conduct Business Research: Part 1
Michael Mancini Jr.
Oct. 4, 2013
What are the research questions? - Judi
What are the hypotheses? - Judi
Southwest Airlines Motivational Draft Paper
Southwest Airline Background
How did the airline giant become so successful? Southwest Airlines is one of the largest most cost-effective airlines in the nation. The company was founded in Texas by Rollin King and Herb Kelleher, were the airlines was incorporated to service three cities, Dallas, Houston, and San Antonio only used four planes.
According to the often told story King and Kelleher discovered the concept while having dinner and the ...view middle of the document...
Premium drinks is a valid coupon that will allow one drink onboard the flight on the day of travel. Southwest Airline was one of the first airline to have the frequent flyer miles program. The Rapid rewards program is the name of the program today. Southwest Airline has many partnerships for their frequent flyer program, for example B est Western, Hilton, Marriott, and many of the major hotels.
Why does an employee invest in the airline first profit-sharing? The employees and others owned about 10 % of the company stock. In the last five years Southwest airlines company financial information includes profit, and loss, debtors, rates, creditors, employees. Southwest Airlines is 42, and according to Mouawad from New York Times states southwest biggest challenge to date was merging with Air Tran and as of February 18, 2013 finally the airlines began to connect.,” (page1 par.1) . Last Southwest Airlines is a superior airline to fly with and when traveling and visiting hotels earning rapid rewards at the same time.
How do Southwest airlines measure up to their quality of service? The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a since of warmth, friendliness, individual pride, and company spirit. According to Herb Kelleher, the genius of the Southwest culture was created in 1971, the first year of operation for Southwest. Since that time Southwest culture has grown to include programs such as SWAG (Southwest Airlines Gratitude). There is a companywide Culture Committee whose goal is to help create Southwest spirit and culture were needed; to enrich it and make it better where it already exists; and to liven up in places where it may be “floundering” of sort. This group’s goal is to do whatever it takes to create enhance and enrich the special Southwest spirit and culture that has made this such a “wonderful” Company/Family (Southwest Culture Committee). The golden rule at Southwest is to treat others as you want to be treated and their logo is One Luv. Southwest commitment is providing its employees with a stable work environment with equal opportunity for leaning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Employees are encouraged to combine humor with responsibility (Messina).Above all, employees will be provided the same concern, respect, and caring attitude with the organization that they are expected to share externally with every Southwest Customer. Southwest’s culture with emphasis employees as the airline’s “first customers” and passenger as the second has been integral to Southwest’s success (Smith, 2004). Southwest promotes many programs for its employees such as perfect Attendance Award Program, where employees can earn flight passes for family and friends, Heroes of the Heart, Kick Tail, President’s Award, Spirit Star of the Month and many more. Employees participate in community support programs and...