Pran Group Essay

1975 words - 8 pages

Bangladesh University of Business & Technology

BUBT

CASE STUDY
On
PRAN Group

* Submitted to:
MR. FAYEZ AHMED
Lecturer
Department of MARKETING
BUBT

* Submitted by:
MOHAMMAD AFZAL AREFIN
Group Representative of “CONQUEROR”
Program: BBA, Intake: 21st, Section: “A”
ID# 09102101138

* Date of Submission: 04/05/2013

Group Profile: CONQUEROR

SL # | Name | ID # | Sec | Total Marks |
1 | Md. Shahadat hossain Bappy | 09102101091 | A | |
2 | Md. Anisul Haque Khan | 09102101129 | A | |
3 | Mohammad Afzal Arefin | 09102101138 | A | |
4 | Asadujaman Nur | 09102101133 | A | |
5 | Md. Ayet Ali | 09102101160 | A | |
6 | Md. Saleh Kabir | ...view middle of the document...

PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at several factories into hygienically packed food and drinks products.

The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.

Today, consumers not only value “PRAN” for its authentic refreshing juice drinks products, but also for its mouth watering quality confectionery products with high visual appeal and exciting texture.

Intend to expand the presence to every corner of the world and strive to make “PRAN” a truly international brand to be recognized globally.

RFL Stands for Rangpur Foundry Limited (It is a water pump and plastic pipe industry). From the time being it has now 17 associated companies and they are beverage, property,  agro based, tube wells, plastic pipes, etc. these associated industries are in- Natore, Rangpur, Ghorashal and Dhaka.

The vision of the company is to create a wonderful brand image throughout the world with its different types of household, foods & beverage products.

* Juice—
1. Returnable Glass Bottle
2. Aseptic Pack
* PRAN Junior Juice 125ml.
* PRAN Juice Pack 125ml.
* PRAN Joy Juice 200ml.
* PRAN Cool Juice 200ml

Building Materials
* PVC Door
* PVC Sheet

Practice of Marketing Concepts

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. The marketing concept relies upon marketing research to define market segments, their size and their needs. To satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mix. Today most firms have adopted the practice of marketing concept.
PRAN GROUP is a concept to fight against the core of people’s poverty hunger in Bangladesh in the shortest possible time through employment generation.

PRAN-RFL group now makes a great position in the market of Bangladesh. Welfare measures are very important for a well-structured and well-recognized organization to gear up its working conditions and run its work with disciplined and smooth way. According to our survey, we found that PRAN-RFL group all ways tries to follow the Labor Act, 2006. Their thinking is to achieve the organizational target with full participation of the employees and give maximum welfare.

Needs, Wants & Demands
Products, Services & Experiences
Value & Satisfaction
Markets
Exchange, Transactions & Relationships

As it is intended to expand presence to every corner of the world and strive to make “PRAN” a truly international brand to be recognized globally. Design, implement, and facilitate annual marketing plan. Support and facilitate...

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