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Pr Defination Essay

777 words - 4 pages

Public Relations Defined
Jason E. Green
MKT 438
January 20, 2013
Robert Etter

Public Relations Defined

The purpose of this paper is to define public relation and identify some reasons why so many different definitions exist in our modern society. As well as to categorize the different definition and how they interrelate.
The initial thoughts that were gathered regarding public relation is that it is a planned process to stimulate the thinking of an audience by offering a solid character that displays sound judgment, which is achieved by a communicating with the audience to persuade there thinking. As further research were conducted the idea that few words can define such a broad ...view middle of the document...


The definition offered by the Foundation of Public Relation Research and Education defined the role and functions and other essential components in public relations; the definition clearly emphasize the role of communication however did not state that public relation was intended to persuade an audience. On the other hand, the definition did emphasize that the process must be planned and strategic. Regardless of the definition offered by the foundation the process of the public relation is intended to influence the attitudes of an audience Seitel, F. P. (2007).
Conversely, the Public Relation Society of America (PRSA) lead an international effort to fix the dilemma that seem to be baffling strategist from the 20th century and add a more modern and definition to the one that was adapted in 1982. After which the PRSA offered a more modern take on the definition that states, “Public relation is a strategic communication process that builds mutually beneficial relationship between the organization and their publics”. This definition is more concise and offers more of a harmony between the target and the public relation practitioner (PRP). The PRSA promotes the relationship between the organization and the audience and emphasize the difference between process and management function. Whereas the early definition segregated the public relation by stating it was a management function to maintain mutual lines of communication, which may be viewed as one way communication.
In addition to the...

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