Position Of The Product In Shelves

554 words - 3 pages

POSITION OF THE PRODUCT IN SHELVES
There are some basic categories of supermarket shelves, such as dairy product fridge, canned food shelves, fresh fruit and vegetable, oil and spices/condiments shelves, frozen food, breads and grain/cereals, meat poultry and fish cases, snacks shelves and beverages (Jibrin, 2012) . Moreover, grocery store shelves divided into three (3) parts or levels for the product placement. The first level is eye level, grocery store usually place the most expensive and popular brand in this level. The eye level is the most important level, because this level is very eye catching for the customer and they could see clearly the product that put in this level (Matamalas & Ramos, 2009) .
The second level is hands level. In this level customer has an easy ...view middle of the document...


I. Australia
The grocery store in Australia placed the same product and a lot of brands of the product in one shelves, but they do not sort the products/brands based on the price. People could see the expensive product in the middle level while the cheaper one in the top level. Regarding to the private brand (ex : woolworth), it not always placed in the bottom of the shelves; sometimes the private brand placed in the middle shelves or even in the top level and also placed side by side with well-known brand.
Australian grocery store tend to put smaller size product in the top and the bigger size in the bottom of the shelves; for example 200 grams Kraft peanut jam put on the top of the shelves and 500 grams Kraft peanut jam put on the lower level. Moreover, discount items often placed near to the cashier, entrance door and gondolas. Gondola is parts of shelves, located in the end and placed next to main corridors; discount item which usually placed in the gondola often not related with the product in the shelves (Matamalas & Ramos, 2009). For example on canned food shelves, the discount item placed in gondola is chips. Most of the grocery store also tend to put green vegetable in a fridge.

II. Indonesia
Indonesian grocery store usually put the same product and one brand in one shelves, from the top level until the bottom level. For example, Gatsby hair gel put in one shelves from the top until the bottom level. The private brand also put in one shelves from the top level until the bottom level and also placed in strategic area.
Non Hallal product usually placed separately from the other product, and there is a sign of non hallal in that shelves. Moreover, imported products are placed on seperate shelves from local products and sort based on the product country of origin. Green vegetable also not placed in a fridge.

Other Papers Like Position of the Product in Shelves

Antigone and the Position of Women

701 words - 3 pages Antigone And The Position Of Women The play “Antigone” is a Greek tragedy written by the author Sophocles. In the play there are many important themes displayed throughout the plot. One important theme is that of the position of woman in 442 BC. During the time that “Antigone” was written women were looked at as the weaker sex. Antigone however believed that she was as strong as the men that ruled in her society which led to her downfall

The Success Of A New Product

4097 words - 17 pages toilet seat. Majority of the people surveyed who had back problems felt that they didn’t have much problem with lifting toilet seats (men 6.25% and women 10.5%). They more had problems getting up from the toilet or bending down to sit (in which there is already a product for this which is a ‘lifter’ that boosts the person into an upright position). Something like the ‘Mobility Airlift’ (tchomemedical.com), which ‘pushes’ the person up off

The Effect of Product Liability on Engineers

1137 words - 5 pages The Effect of Product Liability on Engineers Sam Heithoff Mechanical Systems Design 8-27-12 The objective of this paper is to show that while general law processes in America are wasteful and hinder people and companies, product liability is beneficial to engineers. Since the inception and revolution of product liability law, the engineering process has been affected. Through specific examples and firsthand accounts, it will be

The Measurement of Gross Domestic Product

978 words - 4 pages The Measurement of Gross Domestic Product Having discussed the meaning of gross domestic product in general terms, let’s be more precise about how this statistic is measured. Here is a definition of GDP that focuses on GDP as a measure of total expenditure: • Gross domestic product (GDP) is the market value of all final goods and services produced within a country in a given period of time. This definition might seem simple enough. But

Position of Kazakhstan in International Trade and Business

5555 words - 23 pages Position of Kazakhstan in International Trade and Business Student’s name Institutional affiliation Analysis of macroeconomic situation in Kazakhstan 1 Macroeconomic trends Kazakhstan is one of the richest economies in Asia. It is also the second largest of the former Soviet Republics after Russia. The economy has enormous fossil fuel reserves and plentiful supplies of minerals (Francis, 2011). There are

The Use of Power Position to Control Others

1978 words - 8 pages Assume you are the president of a nation. You have been given the podium to speak about the rights and wrongs of gay marriage. Will you go by your opinion and lean towards one position to use that power given to you by the public vote or will you expose both sides of the story? Well in the arguing article speech “Internet Rights and Wrongs: Choices & Challenges in a Networked World” by Secretary of State Hillary Rodham Clinton, we find a

Assess the Sociological Reasons for the Change in the Social Position of Children and the Consequences of These Changes for the Family and Society

967 words - 4 pages Assess the sociological reasons for the change in the social position of children and the consequences of these changes for the family and society (24 marks) The social position of children over time has greatly changed, this evident through the work Philippe Aries. During the Middle Ages (10th-13th Century) Aries (1960) argued that ‘the idea of childhood did not exist.’ He used works of art as evidence to show that children of that time

How Far Do You Agree That the Impact of the Second World War Was the Main Reason Why the Position of African Americans Improved in the Years 1945

1461 words - 6 pages How far do you agree that the impact of the Second World War was the main reason why the position of African Americans improved in the years 1945–55? The impact of the Second World War was, without a doubt, crucial in improving the lives of black Americans over the years 1945-55, as it led to federal support of the cause. However, it wasn’t as important as the use of direct action which, for the first time, was able to convert de jure into de

Product a Breakdown of the Principles and Processes Involved in Formulating a Marketing Strategy Including Those of Market Research

2329 words - 10 pages MARKETING MANAGEMENT ASSIGNMENT Product a breakdown of the principles and processes involved in formulating a marketing strategy including those of market research. MBA ID: Word Count: 1901  A marketing strategy is composed of several interrelated elements. According the definition of marketing strategy by Study Market (2011), it outlines the manner in which the marketing mix is used to attract and satisfy the target market(s

How Does The Advert "In The Nick Of Time" Sell Its Product To A Specific Target Audience?

1179 words - 5 pages How does the advert "In The Nick of Time" sell its product to a specific target audience?I am going to write about the car advertisement entitled " In The Nick of Time" and explain how it sells its product to a specific target audience.The storyline of this advertisement is reasonably simple. A man receives an urgent phone call. He rushes off to get his son and they drive off in their gleaming Audi through the night. When they arrive they enter

Discuss the Main Factors Affecting Product Pricing in the Uk

1251 words - 6 pages Discuss the main factors affecting product pricing in the UK (1000 words) Two surveys on the price-setting behaviour of UK firms published by the Bank of England in 1996 and 2008 concluded that the price, the amount of money expected, required or given for a certain level of output, was most often set as a result of market conditions. The same report however found that the second largest price differential was the objective of the specific

Related Essays

Position Of Women In Administrative Services

2622 words - 11 pages POSITION OF WOMEN IN ADMINISTRATIVE SERVICES Administration is the performance of the executive functions of the state and it differs from legislature and judiciary. It is one of the most important instruments available to the Government to achieve the goals of the nation. In the present study, the term administration refers to public administration that includes the management of affairs of Government at all levels

Present Position Of Women In India

3204 words - 13 pages ARE WOMEN SAFE IN INDIA? The condition of women in India has always been a matter of grave concern. Since the past several centuries, the women of India were never given equal status and opportunities as compared to that of their male counterparts. The patriarchal nature of Indian society, which even though gives respect to women as they are our mothers and sisters, has greatly hampered both the independence as well as the safety of women

Why Did The English Position In France Collapse During The Reign Of Henry Vi?

1963 words - 8 pages Why did the English position in France collapse during the reign of Henry VI? Upon the death of Henry V in 1422, the English were in the strongest position they had been in France since the Treaty of Brétigny of 1360. In five short years, from 1417-1422, Henry V had amassed many territories in France, including Paris, and was the first and last English king to conquer Frances capital. However, less than forty years after his death the

Assess The View That The Position Of Childhood In Society Has Improved

872 words - 4 pages is a social construction. One view sociologists take on childhood, is the march of progress view. This view argues that over the past centuries, the position of children in society has steadily improved and that it is substantially better today, due to the introduction of various laws, children have become more protected, cared for and treated differently to adults. Whereas the other view taken on this subject is the conflict view, in which