This website uses cookies to ensure you have the best experience. Learn more

Plc Theory Essay

824 words - 4 pages

Due to the growing health awareness in the UK, the percentage of the population that smokes is decreasing, from 47% in 1945 to only 28% by 2003. This decline has predominately been in the older age groups, meaning that the same number of young people are picking up the habit of smoking, and it is the older smokers who are quitting. 20-34 years old are the most prevalent smokers in the UK, with 38% of people within this age range smoking. Since smoking more popular among younger people, this is the segment that should be targeted by Niquitin products. “Serial quitters” or people who try several times unsuccessfully to quit smoking, are a key demographic for Niquitin. It is this past failure ...view middle of the document...

By way of explanation of these results, psychologists postulate that those who hare highly extraverted smoke to seek stimulation, and those who are highly neurotic smoker to relieve anxiety and tension. However, it has been found that smoking over time increases the likelihood of depression and anxiety, so it is possible that neuroticism could be raised as a product of smoking and not be the cause. Either way, 47% of smokers claimed to smoke to reduce stress, despite the fact that studies show over time smoking increases physiological stress indicators in the body. This discrepancy would be a good point to emphasize in a marketing campaign, so that individuals are aware of the fact that they are actually increasing their anxiety by smoking.
Smokers score low in conscientiousness, and this is related to disregard for health concerns. In a 24 year study, it was concluded that low conscientiousness in children was a predictor of smoking behavior as an adult. Smokers were also found to be less agreeable than the general population, which is not surprising considering the modern social pressure against smoking. Those who are less agreeable and highly rebellious are less likely to strive for social acceptance.
There are several other studies that delve into the primary concerns and interests of individuals attempting to quit smoking. In one study, 50% of women...

Other Papers Like Plc Theory

Analysis of Financial Statement

4903 words - 20 pages reflection that those have to say about the company. As per the description and the regarding on the basis of criteria maintained, the company of Sports Direct International plc is selected as it is assumed that the company is appropriate to investigate further with the report. The following portion of the report will be based on this certain company and part of analysis will be done accordingly. 1. Brief Review Sports Direct International

Plc in Home Inn Essay

2749 words - 11 pages 1 Introduction Kotler and Armstrong (2008) stated that the product life cycle (PLC) is the course of a product’s sales and profits over its lifetime, and Komninos (2002) suggest it is the period from the first launch of the new product into the market until its final withdrawal from the market. According to McDonald (1999), (PLC) is very important marketing theory. Armstrong and Kotler (2009) employ this concept to describe a product class, a

The Role of Accounting Information in Assessing Corporate Performance in Nigeria

4896 words - 20 pages reporting (Chenhall & Langfield-Smith, 2007). However, balance sheet manipulations and choices of accounting methods may also lead to values that allow only limited comparability of the financial strength of companies. 2.1 THEORETICAL FRAME WORK SIGNALLING THEORY. Signaling theory is useful for describing behavior when two parties (individuals or organizations) have access to different information. Typically, one party, the sender, must

A Transco Case Study

1952 words - 8 pages metres of gas every day are pushed through the system at a steady 10-15 miles an hour. Transco is the gas transportation arm of BG plc. The top management team comprises a managing director, chief operating officer, finance director, corporate affairs director and strategy & business development director. The business is divided into a number of groups, or directorates - licence to operate, legal, human resources, corporate projects, regulation

Organizational Behaviour

4890 words - 20 pages An Assignment On Organizational Behaviour 1 Table of Contents Introduction: ............................................................................................................................... 3 Task: 1 ........................................................................................................................................ 4 1.1 Organisation structure and culture of ASDA PLC and British

Thortons Pcl Accounting Report

1590 words - 7 pages profitability of Thorntons plc at the operational level in 2011 Executive Summary 2011 proved to be a difficult year for Thornton’s PLC. Despite a slight increase in overall revenues, both the gross profit margin and operating profit margin decreased considerably compared to 2010, due to rises in both fixed and variable costs. Return on Capital Employed also fell, compounding doubts about the group’s profitability


697 words - 3 pages packages and more importantly with the use of cutting edge technology employees at firms like Apple Computers are willing to work around- the- clock. People at the top level also play a significant role in formation of such positive attitudes, as Steve Jobs (CEO, Apple Inc.) is charismatic and influential leader, also a self monitoring and risk taking personality. According to Herzberg’s Motivation Hygiene Theory, the workforce at Apple would

Corporate Governance

1140 words - 5 pages also did not incorporate their loyalty cards the way they had done in the U.K. and abroad (TESCO PLC, n.d.). Fast & Easy failed to make a profit in the U.S.; however they sought to keep a footprint in the U.S. market. Fast & Easy changed their goals & strategies to market directly to the American people by adding décor appealing to the people, listening to the customers, gearing their advertising and specials to the American people

International Marketing

3842 words - 16 pages their strategies : 1/ Maslow's hierarchy of needs 2/ The diffusion theory 3/ The subculture approach 1/ Maslow's hierarchy of needs This marketing tool has been helpful to classify needs in western societies But it has proved inadequate in Asian societies 2/ The diffusion theory This theory focuses on how fast countries adopt new technologies PLC : the products goes through 4 stages - introduction - Growth

Mergers and Acquisitions

2355 words - 10 pages Executive Summary The reason behind mergers and acquisitions is to create more value as two organisations put together would be more valuable than two separate organisations whereas the basic theory behind buying an organisation is to build shareholder value over and above of the sum of the two organisations. Mergers and acquisitions have become a regular occurrence of growth for organisations in the recent years. Organisations are

International Business Study Guide

3077 words - 13 pages backward vertical FDI is offshore extra-active investments in petroleum and minerals, while an example of forward vertical integration is the establishment of an assembly plant or a sales outlet overseas. 14. What factors are likely to motivate firms to undertake FDI according to the product life cycle (PLC) theory? Firms initially gain a monopolistic export advantage from product innovations developed for the US market. In the new product stage

Related Essays

Agency Theory Essay

324 words - 2 pages two theories is that the positivist agency theory identifies certain contract alternatives and principal-agent theory indicates which contracts are the most efficient. In order to take a closer look at the concept of agency theory the great rise and downfall of The Royal Bank of Scotland Group Plc (RBS) will be taken as a real business and economic case. Conflict between shareholders, principals, and top executives as the agents, reached its

Financial Reporting Environment

2530 words - 11 pages influenced by, and in turn to have an influence, upon the society in which it operates” (Deegan, 2002, p. 292). Central to this discussion is the organisational legitimacy theory and the notion that a social contract exists between the business and the society (Charles H, 2007). HOTEL SIGIRIYA PLC, pioneers of eco-tourism in Sri Lanka, has led the way to develop eco-tourism in Sri Lanka (hotel sigiriya plc, annual report2012/2013). In their

Evolution Of Trade Theories Over The Years

1315 words - 6 pages fast compared to transport costs to major Russian markets from other countries. Trade Dynamics Product Life Cycle (PLC) According to PLC theory of trade, the production location for many products moves from one country to another depending on the stage in the product life cycle. PLC consists of 4 stages – introduction, growth, maturity and decline. Below Table highlights the Life cycle stages. Not all

Organizational Behaviour Essay

2570 words - 11 pages , giving more different responsibilities to employees and independence to their creativity. Selecting good working hours, friendly environment and safe conditions to work can satisfy the lower needs of hierarchy: affiliation, security and physiological. This theory is related to David Orton PLC when it comes to dissatisfaction of the employees about the level of payment they receive, low level of recognition and attention from the management. The way